📌 Core Information
🔹 Job Title: Customer & Channel Marketing Lead
🔹 Company: bp
🔹 Location: Krakow, Lesser Poland Voivodeship, Poland
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing customer offers, digital assets, and channel content
- Ensuring alignment with regional strategic priorities
- Analyzing local market insights to inform promotional strategies
- Enhancing customer experience and growing market share
- Collaborating with local and global teams, as well as channel partners
ASSUMPTION: This role requires a strong understanding of customer-centric marketing strategies and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Plan offers and implement them within customer lifecycle pathways
✅ Optimize multi-channel customer experience and develop promotional activities
✅ Collect and analyze local market intelligence to identify growth opportunities
✅ Adapt digital assets and ensure alignment with technical and compliance requirements
✅ Provide guidance to teams on sales enablement efforts and digital customer service activities
✅ Recommend and implement A/B testing and experimental activities to improve digital customer experience
✅ Support the engagement and management of local sponsors, Key Opinion Leaders (KOLs), partners, and affiliates
✅ Work closely with marketing and business partners to ensure plans and results align with marketing and business strategy
✅ Ensure meeting or exceeding campaign metrics for the focus area
ASSUMPTION: This role requires strong project management skills and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years in customer and channel marketing, with a focus on campaign execution and optimization
Required Skills:
- Proven experience in customer and channel marketing
- Strong digital and business insight and analytical skills
- Knowledge of digital marketing tools and CRM systems
- Collaboration and communication skills
- Proactive mentality and strong project management skills
Preferred Skills:
- Experience in a multi-national matrix organization
- Knowledge of Salesforce
- Fluency in Polish and English
ASSUMPTION: Candidates with experience in large-scale customer-centric initiatives and a strong understanding of the oil and gas industry may be preferred.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between 15,000 PLN and 25,000 PLN per month, based on industry standards for a Marketing Lead role in Krakow, Poland, with 3-5 years of experience.
Benefits:
- Life and health insurance
- Medical care package
- Employee Assistance Program
- Additional days off
- Equity matching program
- Learning and development opportunities
- And many other benefits
Working Hours: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Oil and Gas. bp is one of the world's leading integrated energy companies, producing and trading oil and gas, power and biofuels.
Company Size: bp has over 10,000 employees worldwide. As a large organization, it offers opportunities for growth and development within various departments and locations.
Founded: 1909. bp has a long history in the energy industry and a strong global presence.
Company Description:
- bp is committed to delivering energy to the world today and tomorrow
- The company aims to be a net zero company by 2050 or sooner
- bp provides an inclusive environment where employees can learn and grow
Company Specialties:
- Upstream – Oil & Gas Exploration & Production
- Subsurface
- Wells Subsea
- Mechanical, Electrical, Process, Civil, and Drilling, Completion & Intervention Engineers
- Geoscientists
- Professionals in Finance, Business Development, and Procurement
- Communications
Company Website: bp.com
ASSUMPTION: As a large, multinational corporation, bp offers a wide range of career opportunities and benefits for employees.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 3-5 years of experience in customer and channel marketing.
Reporting Structure: The Customer & Channel Marketing Lead reports directly to the local market team and collaborates with the Hub and other global teams.
Work Arrangement: Hybrid. This role requires a mix of on-site and remote work, with negligible travel expected.
Growth Opportunities:
- Potential to advance within the marketing department or explore other roles within bp
- Opportunities to work on large-scale customer-centric initiatives
- Chance to gain experience in a matrix organization and collaborate with global teams
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid. This role requires a mix of on-site and remote work.
Office Location(s): Krakow, Poland
Geographic Context:
- Krakow is the second-largest city in Poland and a major economic hub
- The city offers a high quality of life, with a rich cultural scene, historical sites, and a vibrant tech industry
- Krakow is well-connected by public transportation and has a growing startup ecosystem
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: Krakow offers a dynamic work environment with a mix of historical and modern elements, providing a unique blend of culture and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final interview or assessment
- Job offer
Key Assessment Areas:
- Marketing and campaign strategy
- Customer-centric mindset
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Cultural fit and alignment with bp's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to emphasize your understanding of bp's mission and values
- Prepare examples of successful marketing campaigns or projects you've led
- Research bp's recent marketing initiatives and be ready to discuss them during the interview
ATS Keywords: Customer & Channel Marketing, Campaign Execution, CRM, Digital Marketing, Market Intelligence, Promotional Activities, Customer Experience, Hybrid Work, Krakow, Poland
ASSUMPTION: The interview process for this role may involve assessments of both technical skills and cultural fit, as well as a focus on the candidate's understanding of bp's mission and values.
🛠️ Tools & Technologies
- Salesforce
- CRM systems
- Digital marketing tools
- Project management software
- Data analysis tools
ASSUMPTION: This role requires proficiency in CRM systems and digital marketing tools, as well as strong project management skills.
👔 Cultural Fit Considerations
Company Values:
- Safety, reliability, and integrity
- Collaboration and teamwork
- Excellence in all we do
- Courage to lead and innovate
- Respect for others, their backgrounds, and their perspectives
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you align with bp's values, particularly 'respect for others' and 'courage to lead and innovate'?
- How do you approach working in a hybrid environment, balancing on-site and remote work?
- How do you ensure a seamless and engaging customer experience across multiple channels?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with bp's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Working in a matrix organization may require strong collaboration and communication skills
- Balancing on-site and remote work may present unique challenges and require adaptability
- Managing local sponsors, KOLs, partners, and affiliates may require strong stakeholder management skills
- Keeping up with industry trends and competitive benchmarking may demand continuous learning and adaptation
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on customer and channel marketing, as well as its requirement to work with a wide range of stakeholders
- In the oil and gas industry, customer and channel marketing plays a crucial role in driving customer engagement and loyalty
- Career paths in customer and channel marketing may lead to roles in strategic marketing, brand management, or customer experience
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Developing and executing a customer-centric marketing campaign to increase app user engagement
- Analyzing market trends and competitive benchmarking to inform promotional strategies
- Collaborating with global teams to adapt digital assets and ensure alignment with regional strategic priorities
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Customer & Channel Marketing Lead role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does bp support the professional development of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does bp measure the success of its marketing campaigns and initiatives?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and skills
- Write a cover letter explaining your interest in bp and this role, and how your background and skills make you a strong fit
- Prepare examples of successful marketing campaigns or projects you've led, and be ready to discuss them during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
