Customer Engagement Manager (Marketing Manager) - Diabetes

📌 Core Information

🔹 Job Title: Customer Engagement Manager (Marketing Manager) - Diabetes

🔹 Company: Sanofi

🔹 Location: Mumbai, India

🔹 Job Type: Full-time, Permanent

🔹 Category: Marketing

🔹 Date Posted: July 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (20% remote)

🚀 Job Overview

Key aspects of this role include:

• Activating and amplifying the MCO franchise strategy to drive growth in the local market
• Collaborating cross-functionally to execute impactful marketing strategies
• Establishing strong advocacy for the Soliqua brand
• Launching Soliqua in India, a key priority for MCO, with an innovative mindset and unique GTM strategy

ASSUMPTION: This role requires a strong cross-functional collaborative skill set and a deep understanding of the local market to successfully launch and grow the Soliqua brand.

📋 Key Responsibilities

✅ Leverage aspects of the Winning Way of Marketing to support the delivery of insightful ‘go-to-market’ execution aligned to global and MCO strategy

✅ Drive brand execution to penetrate the premix category and achieve sales & profit objectives for assigned brands

✅ Activate MCO strategies at the country level based on local needs and dynamics, localizing relevant materials while adhering to country regulations

✅ Foster a performance and purpose-driven culture with greater impact for Patients and HCPs

✅ Collaborate with the sales team to develop and execute marketing plans effectively

✅ Implement a holistic strategic customer engagement plan aligned with MCO, with an adequate multichannel-engagement strategy

✅ Attend to administrative matters in an accurate, timely, and audit-compliant manner

✅ Ensure all marketing activities comply with relevant Acts, Regulations, Pharma code of conduct, and ethical standards

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Graduate degree in Science/Pharmacy, preferably with a management qualification

Experience: Minimum 5 years of successful experience in marketing/brand management

Required Skills:

• Brand Management
• Market Planning, Insighting, Analysis
• Interpersonal and Communication Skills
• Results Orientation
• Accountability
• Analytical Thinking
• Business Acumen
• Planning and Organizing
• Strategic Focus
• Collaboration
• Customer Commitment
• Change Management
• Integrity

Preferred Skills:

• Entrepreneurial Spirit

ASSUMPTION: Candidates with experience in the pharmaceutical industry and a strong understanding of the local market will be at an advantage.

💰 Compensation & Benefits

Salary Range: INR 15-20 Lacs per annum (Estimated based on industry standards for a 5-10 year experienced marketing manager in Mumbai)

Benefits:

• Medical, Dental, and Vision Insurance
• Retirement Savings Plan
• Employee Stock Purchase Plan
• Tuition Assistance
• Employee Assistance Program

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sanofi is a global biopharmaceutical company focused on human health. They operate in seven main areas: cardiovascular disease, thrombosis, oncology, diabetes, central nervous system, internal medicine, and vaccines.

Company Size: Sanofi has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Sanofi was founded in 1973 through the merger of several French pharmaceutical companies.

Company Description:

• Sanofi is dedicated to the research, development, production, and marketing of pharmaceutical products
• They focus on improving access to healthcare and making a positive impact on people's lives
• Sanofi is committed to diversity, equity, and inclusion, providing equal opportunities to all

Company Specialties:

• Pharmaceutical Manufacturing
• Research and Development
• Marketing and Sales
• Global Health

Company Website: sanofi.com

ASSUMPTION: Sanofi's large size and global presence offer opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior marketing manager role with potential for growth and progression

Reporting Structure: This role reports directly to the Head of Sales & Customer Engagement - Diabetes

Work Arrangement: Hybrid work arrangement with 20% remote work and 80% on-site work

Growth Opportunities:

• Progression to senior marketing management roles within Sanofi
• Expansion of responsibilities across multiple brands or therapeutic areas
• Opportunities to work on global projects and gain international experience

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.

🌍 Location & Work Environment

Office Type: Sanofi's Mumbai office is a modern, collaborative workspace with state-of-the-art facilities

Office Location(s): Sanofi's Mumbai office is located in the Bandra Kurla Complex, a major business district in Mumbai

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India
• The city is known for its vibrant culture, diverse population, and bustling economy
• Mumbai offers a wide range of amenities, including excellent dining, shopping, and entertainment options

Work Schedule: Full-time, 40 hours per week, with flexible working hours and work-from-home options

ASSUMPTION: Mumbai's dynamic business environment and Sanofi's modern office space provide an ideal setting for this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and technical interviews with cross-functional stakeholders
• Final interview with the senior leadership team

Key Assessment Areas:

• Brand management and marketing strategy
• Cross-functional collaboration and stakeholder management
• Problem-solving and analytical skills
• Cultural fit and alignment with Sanofi's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and brand management experience
• Prepare examples of your past marketing campaigns and their outcomes
• Research Sanofi's brand and values to demonstrate your cultural fit

ATS Keywords: Brand Management, Marketing Strategy, Cross-functional Collaboration, Stakeholder Management, Customer Engagement, Premix Category, Soliqua, MCO, Launch Excellence

ASSUMPTION: Sanofi's recruitment process is competitive and thorough, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Siebel)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Proficiency in these tools is expected, and candidates should be prepared to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Patient Focus
• Integrity
• Respect
• Courage
• Teamwork
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and performance-focused
• Adaptable and open to change
• Innovative and creative

Self-Assessment Questions:

• Do you have a proven track record of driving brand growth and market penetration in a competitive environment?
• Are you comfortable working in a cross-functional team and collaborating with various stakeholders?
• Do you thrive in a dynamic and fast-paced work environment, and are you open to change and new challenges?

ASSUMPTION: Candidates who align with Sanofi's values and work style will be more likely to succeed in this role and contribute to the organization's success.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Working in a highly competitive and dynamic market environment
• Adapting to change and new challenges in a fast-paced work environment
• Balancing the demands of a hybrid work arrangement

ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a results-driven approach.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position has a stronger focus on brand launch and market penetration
• This role requires a deeper understanding of the local market and regulatory environment
• Career progression in this role may involve expanding responsibilities across multiple brands or therapeutic areas

ASSUMPTION: Candidates with experience in brand launch, market penetration, and local market knowledge will be well-suited to this role.

📝 Sample Projects

• Developing and executing a successful brand launch campaign for a new product in the premix category
• Conducting market research and analysis to identify opportunities for brand growth and market penetration
• Collaborating with cross-functional teams to create and implement a multichannel customer engagement strategy

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for the first 90 days in this role?
• How does this role fit into the broader marketing strategy for Sanofi in India?
• What opportunities are there for professional development and growth within this role?
• How does Sanofi support work-life balance for its employees?
• What is the expected timeline for the brand launch and market penetration strategy for Soliqua?

ASSUMPTION: These questions demonstrate the candidate's interest in the role and their understanding of the key priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and brand management experience
• Prepare examples of your past marketing campaigns and their outcomes
• Research Sanofi's brand and values to demonstrate your cultural fit
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.