🔹 Job Title: Customer, Field, & ABM Marketing Specialist
🔹 Company: Global Payments Inc.
🔹 Location: Remote, US (with flexibility for on-site work in Boston, MA; Columbus, OH; Cincinnati, OH; Austin, TX; or Atlanta, GA)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously. Familiarity with digital tools and platforms is essential.
✅ Plan and execute webinars, in-person events, and virtual events, including calendar management, logistics, speaker coordination, email promotion, and follow-up
✅ Manage our On24 webinar platform, from setup to execution and reporting
✅ Moderate live webinars and act as point of contact for presenters
✅ Coordinate all logistics for in-person field events, trade shows, and small meetups
✅ Identify and recommend relevant third-party events for sponsorships or participation based on target audience and verticals
✅ Build relationships with key industry organizations and event partners to uncover new brand visibility and co-marketing opportunities
✅ Track event performance, spend, and ROI for all events
✅ Support account-based marketing initiatives by executing personalized outreach for target accounts (e.g., gifting, event invites, 1:1 content delivery)
✅ Work closely with BDRs, sales, and demand gen on 1:1, 1:few, and 1:many campaigns
✅ Help track engagement and performance across key accounts to help iterate based on data
✅ Own and manage our gifting platform (Postal), for use across all customer-facing functions
✅ Coordinate inventory, fulfillment, and platform workflows
✅ Collaborate on creative gift plays that reflect brand and persona strategy
✅ Manage our customer advocacy tool (UserEvidence) and G2 presence, including sourcing and organizing reference customers, review requests, testimonials, and case study candidates
✅ Support creation and delivery of customer-facing communications, including product updates, webinar invites, and system notices
✅ Assist with list pulls, segmentation, and campaign setup in collaboration with marketing ops
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams and stakeholders.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in B2B marketing, with a focus on field marketing, customer marketing, or campaign operations
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, a degree in Marketing or a related field is assumed to be required for this role. Additionally, experience with specific tools and platforms (e.g., On24, Postal, UserEvidence) is preferred but not strictly required.
Salary Range: $42,700 - $65,000 per year, with an opportunity for additional commissions/incentive
Benefits:
Working Hours: Full-time, with flexibility for remote work and on-site collaboration
ASSUMPTION: The salary range provided is based on the job description and industry standards for similar roles. The opportunity for additional commissions/incentive is assumed to be performance-based.
Industry: Financial Services. Global Payments is a leading global provider of payment technology and software solutions, empowering simple, fast, and secure payments for businesses and consumers worldwide.
Company Size: 10,001+ employees. As a large organization, Global Payments offers extensive resources and opportunities for career growth.
Founded: 1967. Global Payments has a rich history and extensive experience in the payments industry.
Company Description:
Company Specialties:
Company Website: http://company.globalpayments.com/
ASSUMPTION: Global Payments' extensive experience and global presence provide a stable and supportive work environment for employees. The company's focus on innovation and technology makes it an attractive place for professionals looking to grow their careers in the payments industry.
Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The specialist will report to the Senior Marketing Manager and work closely with cross-functional teams, including sales, demand generation, and marketing operations.
Work Arrangement: Remote OK, with flexibility for on-site work in various office locations. This arrangement allows for a balance between remote work and in-person collaboration.
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for professional growth and development, given the company's size and global presence. Employees can expect to gain valuable experience and build their skills in various aspects of marketing, with the potential to advance their careers within the organization.
Office Type: Global Payments has multiple office locations, with flexibility for remote work. Employees can choose to work remotely or collaborate on-site with their teams.
Office Location(s): Boston, MA; Columbus, OH; Cincinnati, OH; Austin, TX; and Atlanta, GA
Geographic Context:
Work Schedule: Full-time, with flexibility for remote work and on-site collaboration. Employees can expect a standard workweek of 40 hours, with the option to work from home or in the office.
ASSUMPTION: Global Payments' flexible work arrangement allows employees to balance their personal and professional lives while maintaining productivity and collaboration with their teams.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B marketing, field marketing, customer marketing, event planning, webinar management, ABM, gifting, advocacy, project management, cross-functional teams
ASSUMPTION: Global Payments' interview process is designed to assess candidates' skills, experience, and cultural fit. Applicants should be prepared to discuss their marketing expertise, event planning experience, and ability to work effectively with cross-functional teams.
ASSUMPTION: Familiarity with these tools and platforms is preferred but not strictly required. Candidates should be willing to learn and adapt to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Global Payments values employees who are customer-focused, innovative, and collaborative. Candidates should be able to demonstrate their alignment with these values and work style preferences during the interview process.
ASSUMPTION: These challenges are common in marketing roles and can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
ASSUMPTION: These roles share some similarities but have distinct focuses and requirements. Candidates should consider their career goals and preferences when comparing these roles.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role. Candidates should be prepared to discuss their experience with similar projects and their ability to manage multiple tasks and deadlines.
ASSUMPTION: These questions demonstrate a candidate's interest in the role, their understanding of the company's culture, and their commitment to professional growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.