📌 Core Information
🔹 Job Title: Customer Lifecycle Program Manager, AU Marketing
🔹 Company: Amazon
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving customer growth and retention initiatives across APAC using advanced marketing automation tools and AI capabilities.
- Collaborating cross-functionally with channel, tech, and lifecycle marketers to orchestrate marketing operations.
- Transforming complex, cross-functional initiatives into streamlined, high-impact marketing programs.
- Working at both a strategic level and at the execution level, with a strong understanding of the entire customer funnel.
ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration skills. The ideal candidate will be comfortable working with large datasets and engaging with senior leaders worldwide.
📋 Key Responsibilities
✅ Lead the evaluation, implementation, and optimization of marketing automation tools and customer engagement platforms.
✅ Define and execute tactical and strategic plans towards achieving program vision and goals through efficient program, operations, and stakeholder management.
✅ Drive end-to-end campaign workflow management across channels and lifecycle stages, ensuring excellence in execution, timely delivery, and quality control of all marketing initiatives.
✅ Design and execute data-driven marketing programs that enhance customer engagement and drive retention.
✅ Design and implement standardized operating procedures (SOPs), documentation systems, and project management frameworks to optimize marketing operations and team efficiency.
✅ Develop measurement frameworks to track program success and ROI, and analyze customer behavior data to inform strategy and program development.
ASSUMPTION: The role involves a high degree of strategic planning, cross-functional collaboration, and data analysis. The candidate should be comfortable working with multiple stakeholders and managing complex projects.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 3+ years of program or project management experience, 3+ years of working cross-functionally with tech and non-tech teams, 3+ years of defining and implementing process improvement initiatives using data and metrics
Required Skills:
- Advanced knowledge of Excel (Pivot Tables, VLookUps) and SQL
- Strong analytical and problem-solving skills
- Excellent communication and stakeholder management skills
- Ability to work with large datasets and draw insights from them
- Experience in driving process improvements and defining program requirements
Preferred Skills:
- 3+ years of driving end-to-end delivery and communicating results to senior leadership
- 3+ years of driving process improvements
- Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization
- Experience building processes, project management, and schedules
ASSUMPTION: The required skills for this role are highly transferable and can be applied across various industries. The preferred skills, however, are more specific to the marketing and project management domains.
💰 Compensation & Benefits
Salary Range: The salary range for this role is AU$120,000 - AU$160,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for similar roles in the Sydney area.
Benefits:
- Comprehensive health and wellness benefits
- Retirement savings plan with company match
- Generous paid time off and family leave policies
- On-site services and amenities
Working Hours: Full-time, standard business hours with some flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The benefits listed are typical for a company of Amazon's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Company Size: Amazon is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse range of products and services offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management or senior individual contributor level, depending on the candidate's experience and qualifications.
Reporting Structure: The role reports directly to the Marketing Manager, AU Marketing.
Work Arrangement: The role is primarily on-site, with some flexibility for occasional remote work.
Growth Opportunities:
- Potential to move into a management role or take on more strategic responsibilities within the marketing team.
- Opportunities to work on high-impact projects and gain exposure to senior leadership.
- Chance to develop skills in marketing automation, customer engagement, and data analysis.
ASSUMPTION: The role offers significant growth opportunities for the right candidate, with the potential to advance within the marketing team or take on more strategic responsibilities.
🌍 Location & Work Environment
Office Type: Amazon's Sydney office is a modern, collaborative workspace with on-site amenities and services.
Office Location(s): 8 Exhibition St, Sydney NSW 3000, Australia
Geographic Context:
- Sydney is the largest city in Australia and the capital of New South Wales.
- The city is known for its vibrant culture, diverse neighborhoods, and beautiful harbor.
- Sydney offers a high quality of life with numerous recreational and cultural activities.
Work Schedule: Full-time, standard business hours with some flexibility for occasional remote work
ASSUMPTION: The role is based in one of the most dynamic and multicultural cities in the world, offering a high quality of life and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the marketing team and other stakeholders
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management skills
- Technical proficiency in marketing automation tools and data analysis
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Highlight relevant experience and achievements in marketing automation, customer engagement, and data analysis.
- Tailor your resume and cover letter to emphasize your fit for the role and the company's values.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, cross-functional collaboration, and strategic thinking.
ATS Keywords: Marketing automation, customer engagement, data analysis, project management, stakeholder management, process improvement, A/B testing, SQL, Excel, customer retention, marketing strategy
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, problem-solving skills, and cultural fit with Amazon's values and leadership principles.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Customer engagement platforms (e.g., Salesforce, Adobe Campaign, Oracle Responsys)
- Data analysis tools (e.g., Excel, SQL, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The role requires proficiency in marketing automation tools, customer engagement platforms, and data analysis tools. Familiarity with project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Bias for action and ownership of results
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for driving customer growth and retention?
- Are you comfortable working in a fast-paced, dynamic, and collaborative environment?
- Do you have a bias for action and a proven track record of driving results through data-driven decision-making?
ASSUMPTION: The ideal candidate for this role will be highly customer-focused, comfortable working in a fast-paced environment, and skilled in data-driven decision-making and continuous improvement.
⚠️ Potential Challenges
- The role requires a high degree of strategic thinking and cross-functional collaboration, which can be challenging at times.
- The role involves working with large datasets and complex marketing automation tools, which can be technically demanding.
- The role is based in a major city with a high cost of living, which may be a challenge for some candidates.
- The role may require occasional remote work, which can be challenging for some candidates who prefer an on-site work environment.
ASSUMPTION: The role presents several challenges that require a high level of skill, experience, and adaptability. However, these challenges also offer opportunities for growth and development.
📈 Similar Roles Comparison
- This role is similar to a Marketing Program Manager or Marketing Operations Manager role in other organizations, but with a stronger focus on customer lifecycle management and marketing automation.
- In the marketing industry, this role is comparable to a mid-level marketing manager or senior individual contributor role, depending on the candidate's experience and qualifications.
- Career path comparison: This role can lead to a marketing management role, a more strategic marketing role, or a role in marketing technology or data analysis.
ASSUMPTION: The role is comparable to similar marketing roles in other organizations, but with a unique focus on customer lifecycle management and marketing automation. The career path for this role is highly dependent on the candidate's experience, qualifications, and aspirations.
📝 Sample Projects
- Developing and implementing a marketing automation strategy to drive customer acquisition and retention across APAC
- Designing and executing A/B tests to optimize customer engagement and drive retention
- Analyzing customer behavior data to inform strategy and program development
ASSUMPTION: The role involves a wide range of projects that require strategic thinking, data analysis, and cross-functional collaboration. The specific projects will depend on the candidate's experience, qualifications, and the team's priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing team?
- How does the marketing team collaborate with other departments, such as product management and technology?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional development and growth of its employees?
- What are the most challenging aspects of working in this role, and how can I best prepare for them?
ASSUMPTION: The interview questions should focus on understanding the team dynamics, priorities, and challenges of the role, as well as Amazon's approach to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing automation, customer engagement, and data analysis.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, cross-functional collaboration, and strategic thinking.
- If selected for an interview, be prepared to discuss your approach to marketing automation, customer engagement, and data analysis in detail.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
