📌 Core Information
🔹 Job Title: Customer Marketing Activation Manager Iberia
🔹 Company: Essity
🔹 Location: Madrid, Spain
🔹 Job Type: Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option (2 remote days per week)
🚀 Job Overview
Key aspects of this role include:
- Executing omnichannel marketing strategies for strategic customers
- Driving product launches, innovations, and brand campaigns
- Building brand equity and driving demand through targeted initiatives
- Optimizing customer product portfolios and enhancing knowledge and training
- Analyzing budget and performance, and providing data-driven recommendations
ASSUMPTION: This role requires a strong understanding of brand development, excellent communication skills, and the ability to work effectively across teams and stakeholders.
📋 Key Responsibilities
✅ Execute omnichannel strategies for strategic customers, including campaigns, communication plans, and product launches (online and offline)
✅ Support product launches, innovations, and brand campaigns in line with business strategy
✅ Build brand equity and drive demand through targeted initiatives
✅ Optimize customer portfolios with Account and Sales Managers to maximize performance
✅ Enhance knowledge and training, sharing best practices and strengthening loyalty and engagement programs
✅ Track budgets, measure campaign impact, and provide data-driven recommendations
✅ Co-create and deliver content to support product, brand, and service growth
ASSUMPTION: This role requires a proactive approach to marketing, with a focus on driving results and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in marketing, with a strong understanding of brand development
Required Skills:
- Excellent communication skills in English and Spanish
- Strong analytical and data-driven mindset
- Proven ability to work effectively across teams and stakeholders
- Adaptability and reliability in a fast-paced environment
- Open-minded and willing to embrace new ideas and diverse perspectives
Preferred Skills:
- Experience in the hygiene and health industry
- Familiarity with customer marketing activation strategies
ASSUMPTION: Candidates with experience in customer marketing activation or a related role will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated, based on market research and company size)
Benefits:
- Competitive starting salary and benefits package
- Opportunities for professional development and growth
- Collaborative and caring company culture
- Empowerment and engaged people with a winning culture motivated by a powerful purpose
- Health and safety priority, with a focus on sustainable working life and innovation
Working Hours: Full-time (40 hours per week), with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on market research and company size. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Essity operates in the manufacturing industry, specifically focusing on personal care, baby care, incontinence care, feminine care, medical solutions, baby diapers, consumer tissue, and medtech.
Company Size: Essity is a large organization with over 10,000 employees globally. This size offers opportunities for collaboration, learning, and growth but may also present more bureaucracy and slower decision-making processes.
Founded: Essity was founded in 2017, following the acquisition of the Swedish company Mölnlycke in 1975. The company's roots stretch back to 1849, providing a strong foundation and extensive industry knowledge.
Company Description:
- Essity is a globally leading hygiene and health company, dedicated to breaking barriers to well-being
- The company's mission is to enable customers and consumers to lead fuller lives at all stages of life
- Essity offers a wide range of leading global brands, such as TENA, Tork, Actimove, Cutimode, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, and Zewa
Company Specialties:
- Personal care
- Baby care
- Incontinence care
- Feminine care
- Medical solutions
- Baby diapers
- Consumer tissue
- Medtech
Company Website: http://www.essity.com/Careers/
ASSUMPTION: Essity's large size and global presence provide opportunities for international collaboration and career growth. The company's focus on well-being and sustainability creates a positive work environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in marketing, brand development, or a related field.
Reporting Structure: The Customer Marketing Activation Manager Iberia reports directly to the Customer Marketing Manager for Iberia & Italy and works closely with other colleagues in the Southwest & MEIA Region.
Work Arrangement: This is a hybrid role, with 3 office days per week and 2 remote days per week, offering a good balance between collaboration and flexibility.
Growth Opportunities:
- Potential for career progression within the marketing department or related functions
- Opportunities to work on international projects and gain global experience
- Chances to develop skills and knowledge through training and professional development programs
ASSUMPTION: This role offers opportunities for growth and development within a large, global organization. The hybrid work arrangement provides a good balance between collaboration and flexibility.
🌍 Location & Work Environment
Office Type: Essity's Madrid office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, offering a vibrant cultural scene, excellent dining options, and a high quality of life
- The city is well-connected by public transportation, making it easy to commute to the office
- Madrid enjoys a Mediterranean climate, with mild winters and hot, dry summers
Work Schedule: Full-time (40 hours per week), with flexible working arrangements
ASSUMPTION: Madrid offers a high quality of life, with a vibrant cultural scene and excellent dining options. The city's well-connected public transportation system makes it easy to commute to the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Essity careers website
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and potential team members
- Final interview with the regional director
Key Assessment Areas:
- Marketing expertise and brand development knowledge
- Communication skills and ability to work effectively across teams
- Analytical and data-driven mindset
- Adaptability and reliability in a fast-paced environment
- Alignment with Essity's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns or initiatives you've led in the past
- Research Essity's company values and be prepared to discuss how your personal values align with theirs
ATS Keywords: Marketing, Brand Development, Customer Marketing, Campaign Management, Product Launch, Data Analysis, Team Collaboration, Bilingual, Adaptability, Proactivity
ASSUMPTION: Essity's interview process is designed to assess candidates' marketing expertise, communication skills, and cultural fit. Tailoring your application materials and preparing for the interview based on the key assessment areas will help you succeed.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., LinkedIn, Facebook, Instagram)
ASSUMPTION: Familiarity with Microsoft Office Suite and relevant marketing automation tools is essential for this role. Experience with CRM software and social media platforms is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focused on understanding and meeting customer needs
- Collaborative: Working together to achieve shared goals
- Innovative: Continuously seeking new ideas and solutions
- Sustainable: Committed to minimizing environmental impact and promoting well-being
Work Style:
- Collaborative: Essity values teamwork and cross-functional collaboration
- Data-driven: Decisions are based on data and insights
- Agile: The company embraces change and adapts to new situations quickly
- Inclusive: Essity fosters a diverse and inclusive work environment
Self-Assessment Questions:
- How have you demonstrated customer-centricity in your previous roles?
- Can you provide an example of a time when you worked collaboratively to achieve a shared goal?
- How do you stay up-to-date with industry trends and new ideas in marketing?
ASSUMPTION: Essity's company values and work style emphasize collaboration, innovation, sustainability, and inclusivity. Candidates who align with these values and work styles will be a good fit for the company and this role.
⚠️ Potential Challenges
- Managing multiple customer accounts and priorities simultaneously
- Working effectively across teams and stakeholders, including local Sales and distributor partners
- Adapting to a fast-paced environment and changing market conditions
- Analyzing and interpreting data to inform marketing strategies and campaign performance
ASSUMPTION: This role presents challenges related to managing multiple priorities, collaborating effectively across teams, and working in a fast-paced environment. Strong organizational skills, excellent communication, and adaptability are essential to succeed in this role.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Customer Marketing Activation Manager: The former role focuses more on strategic planning and leadership, while the latter is more hands-on and execution-focused
- Marketing Manager vs. Customer Marketing Activation Manager: The latter role is more customer-centric and focused on driving demand through targeted initiatives
- Career Path: This role can serve as a stepping stone to more senior marketing positions within Essity or related industries
ASSUMPTION: Understanding the differences between similar roles and the potential career path for this position can help candidates determine if this role is the right fit for their long-term goals.
📝 Sample Projects
- Developing and executing a targeted marketing campaign for a key customer in the Iberia region
- Optimizing a customer's product portfolio to maximize performance and drive growth
- Analyzing campaign performance data and providing data-driven recommendations to improve future campaigns
ASSUMPTION: These sample projects illustrate the hands-on, data-driven, and customer-centric nature of the Customer Marketing Activation Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with local Sales and distributor partners to achieve Joint Business Plans goals?
- What opportunities are there for professional development and growth within Essity?
- How does Essity support work-life balance for its employees?
- What is the company's approach to sustainability and minimizing environmental impact?
ASSUMPTION: Asking these questions can help candidates better understand the role's day-to-day responsibilities, the company culture, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns or initiatives you've led in the past
- Research Essity's company values and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
