📌 Core Information
🔹 Job Title: Customer Marketing Analytics Manager
🔹 Company: Toast
🔹 Location: Boston, MA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining reporting to track KPIs and customer marketing campaign performance
- Measuring the performance of customer marketing programs and campaigns
- Uncovering trends and opportunities across the customer lifecycle using data
- Collaborating with cross-functional teams to build dashboards and attribution frameworks
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work collaboratively with various teams.
📋 Key Responsibilities
✅ Develop and maintain reporting to track KPIs and customer marketing campaign performance
✅ Measure the performance of customer marketing programs and campaigns
✅ Uncover trends and opportunities across the customer lifecycle using data
✅ Translate findings into clear recommendations for where and how to focus efforts and size the potential impact of new marketing ideas to guide prioritization
✅ Collaborate with Finance & Analytics teams to build dashboards and attribution frameworks that support cross-functional alignment and accuracy
ASSUMPTION: The role may evolve based on the company's growth and changing needs, so flexibility and adaptability are essential.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Statistics, or Business)
Experience: 3+ years of experience working with marketing analytics and customer data
Required Skills:
- Proficient with tools like Snowflake, SQL, and Excel
- Experience with data visualization tools such as Sigma, Hex, or similar
- Strong business acumen with the ability to connect data to outcomes
- Excellent communication and storytelling skills
- Self-starter with a collaborative mindset and a bias for action
Preferred Skills:
- Experience in a B2B SaaS environment
- Experience with marketing tools like Braze, Pendo, Marketo
ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or equivalent experience may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $160,000 USD (Based on experience and skills)
Benefits:
- Competitive compensation
- Benefits package
- Equity
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically restaurant technology and SaaS
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2011
Company Description:
- Toast empowers restaurants of all sizes to build great teams, increase revenue, improve operations, and delight guests.
- They provide an intuitive, all-in-one platform that includes point of sale, guest marketing, digital ordering & delivery, and payroll & HR.
- Toast is committed to creating an accessible and inclusive hiring process.
Company Specialties:
- Android Software
- Point of Sale Software
- Restaurant Technology
- Fintech
- SaaS
Company Website: http://pos.toasttab.com
ASSUMPTION: Toast's large size and extensive platform may offer more opportunities for career growth and learning, but also potentially more competition and a less personal work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Director of Customer Marketing
Work Arrangement: Hybrid, with a focus on in-person collaboration
Growth Opportunities:
- Potential to move into a senior role or take on more strategic responsibilities
- Opportunities to work on high-impact projects and influence company strategy
- Chance to develop skills in data analysis, marketing, and cross-functional collaboration
ASSUMPTION: The role's focus on data-driven decision-making and cross-functional collaboration may lead to career growth opportunities in various areas, such as marketing, analytics, or management.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): 333 Summer St, Boston, Massachusetts 02210, US
Geographic Context:
- Boston is a major city with a vibrant tech industry and a high cost of living
- The office is located in the Seaport District, a bustling area with many amenities
- The area offers a mix of urban and suburban living options
Work Schedule: Full-time, with a focus on in-person collaboration and a flexible work-from-home policy
ASSUMPTION: The hybrid work arrangement may provide a good balance between in-person collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess communication skills and cultural fit
- Technical interview to evaluate data analysis and visualization skills
- On-site interview with the hiring manager and cross-functional team members
Key Assessment Areas:
- Data analysis and visualization skills
- Communication and storytelling abilities
- Collaboration and problem-solving skills
- Cultural fit and alignment with Toast's values
Application Tips:
- Highlight relevant experience with marketing analytics, customer data, and data visualization tools
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that focus on data-driven decision-making and cross-functional collaboration
ATS Keywords: Marketing Analytics, Customer Data, SQL, Excel, Data Visualization, Business Acumen, Communication, Storytelling, Collaboration, B2B SaaS, Braze, Pendo, Marketo
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's analytical and problem-solving skills.
🛠️ Tools & Technologies
- Snowflake
- SQL
- Excel
- Sigma, Hex, or similar data visualization tools
- Braze, Pendo, Marketo (preferred)
ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new platforms.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Customer obsession
- Innovation
- Integrity
- Collaboration
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and flexible
- Results-oriented and actionable
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving results through data analysis and storytelling?
ASSUMPTION: Toast's large size and focus on data-driven decision-making may result in a more structured and hierarchical work environment compared to smaller companies.
⚠️ Potential Challenges
- Working in a large, fast-paced organization with many stakeholders may require strong communication and prioritization skills
- The role may involve managing competing priorities and balancing multiple projects simultaneously
- The hybrid work arrangement may present challenges in maintaining work-life balance
- Boston's high cost of living may impact the overall compensation package
ASSUMPTION: The role's focus on data-driven decision-making and cross-functional collaboration may also present opportunities for career growth and learning.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position places a stronger emphasis on cross-functional collaboration and influencing company strategy
- Toast's large size and extensive platform may offer more opportunities for career growth and learning, but also potentially more competition and a less personal work environment
- This role may provide a good stepping stone into a senior role or a more strategic marketing position
ASSUMPTION: The role's focus on data-driven decision-making and cross-functional collaboration may lead to career growth opportunities in various areas, such as marketing, analytics, or management.
📝 Sample Projects
- Developing and maintaining a dashboard to track KPIs and customer marketing campaign performance
- Conducting a customer segmentation analysis to identify opportunities for targeted marketing campaigns
- Collaborating with the Finance & Analytics teams to build an attribution framework that supports cross-functional alignment and accuracy
ASSUMPTION: The role's focus on data-driven decision-making and cross-functional collaboration may lead to projects that have a significant impact on the company's marketing strategy and bottom line.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the customer marketing team, and how can this role help address them?
- How does Toast support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
- How does the hybrid work arrangement work in practice, and what are the expectations for in-person and remote work?
ASSUMPTION: The interview process may provide valuable insights into the company's culture, work environment, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience with marketing analytics, customer data, and data visualization tools
- Prepare for behavioral and situational interview questions that focus on data-driven decision-making and cross-functional collaboration
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
