🔹 Job Title: Customer Marketing and Agency Activation, Consultant
🔹 Company: AIA
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and stakeholder management to succeed in driving customer engagement and sales.
✅ Understanding and analyzing customer segments across individual, takaful, corporate, and digital platforms to develop targeted strategies.
✅ Gaining insights into agency distribution workforce and other distribution channels to optimize marketing efforts.
✅ Building and maintaining strong relationships with distribution teams to align initiatives and drive better outcomes.
✅ Developing, planning, and executing effective marketing campaigns and customer offers.
✅ Familiarizing oneself with front and back-end systems to design campaign management processes that work.
✅ Presenting strategies and monthly performance to senior executives, including the C-suite.
✅ Operating under the Agile methodology to drive results.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, data-driven decision making, and strategic planning to succeed in driving customer engagement and sales.
Education: Bachelor’s Degree in any discipline
Experience: 8 years working experience in the insurance or financial services industry, with a focus on products & customer campaigns.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in insurance product management, customer marketing, and data analysis will be well-suited for this role.
Salary Range: Based on industry standards for a Marketing Consultant role with 8+ years of experience in the insurance industry in Malaysia, the estimated salary range is MYR 150,000 - 250,000 per annum.
Benefits:
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
Industry: AIA is a leading pan-Asian life insurance group with a presence in 18 markets. It offers a range of products and services, including life insurance, accident and health insurance, and savings plans, to meet the long-term savings and protection needs of individuals and corporate clients.
Company Size: AIA has over 10,000 employees globally, providing a large and diverse work environment.
Founded: AIA was first established in Shanghai in 1919 and has since grown into a market leader in Asia (ex-Japan).
Company Description:
Company Specialties:
Company Website: https://www.aia.com/
ASSUMPTION: AIA's large size and diverse workforce provide ample opportunities for career growth and development. The company's focus on innovation and collaboration makes it an attractive employer for candidates seeking a dynamic work environment.
Career Level: This role is a mid-level marketing position, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The role reports directly to the Head of Customer Marketing and works closely with various cross-functional teams, including distribution, product, and data analytics.
Work Arrangement: This is an on-site role based in Kuala Lumpur, Malaysia. Occasional remote work may be considered for qualified candidates.
Growth Opportunities:
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers within a large, global organization.
Office Type: AIA's Kuala Lumpur office is a modern, collaborative workspace with an open floor plan.
Office Location(s): Menara AIA, Kuala Lumpur
Geographic Context:
Work Schedule: Standard office hours with occasional overtime required to meet project deadlines.
ASSUMPTION: Kuala Lumpur offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Customer Marketing, Campaign Management, Data Analysis, Stakeholder Management, Agile Methodology, Insurance Industry, Product Knowledge, Market Research, Relationship Building, Strategic Planning, Performance Analysis, Cross-Selling, Upselling, Customer Loyalty, Digital Marketing
ASSUMPTION: AIA's recruitment process is designed to assess candidates' strategic thinking, data analysis skills, and cultural fit. Applicants should be prepared to demonstrate their relevant experience and alignment with the company's values.
ASSUMPTION: Familiarity with relevant data analysis tools and marketing automation platforms will be beneficial for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with AIA's values and work style will be well-suited for this role and the company's culture.
ASSUMPTION: Success in this role requires strong project management skills, adaptability, and the ability to thrive in a dynamic work environment.
ASSUMPTION: Candidates should consider their interest in the insurance industry and the unique aspects of this role when evaluating their fit for the position.
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, as well as the importance of cross-functional collaboration.
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their long-term career growth.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.