Customer Marketing Assistant

📌 Core Information

🔹 Job Title: Customer Marketing Assistant

🔹 Company: Essity

🔹 Location: San José, San José, Costa Rica

🔹 Job Type: On-site

🔹 Category: 🌟 Customer Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Analyzing and developing strategies for the traditional channel.
• Supporting customer development and shopper needs.
• Coordinating promotional activities to meet departmental objectives.
• Managing and controlling departmental budget.

ASSUMPTION: Customer Marketing Assistant is expected to work closely with team members to ensure successful execution of marketing strategies. Given Essity's global presence, understanding regional market dynamics may also be critical.

📋 Key Responsibilities

✅ Develop strategic activities to advance traditional channel clients.

✅ Control the department's budget through report analysis and follow-up.

✅ Coordinate point-of-sale activities as established in the Customer Marketing Activity Plan.

✅ Analyze data using tools like Nielsen, Kantar, and Power BI to develop strategies and seize opportunities.

✅ Design and propose channel-specific visibility materials.

✅ Formulate plans for wholesaler development to enhance volume and loyalty.

ASSUMPTION: This role requires collaborating with cross-functional teams to align marketing strategies with sales objectives. Close interaction with analytics teams is likely for crafting data-driven strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field.

Experience: Minimum of 2 years in Customer Marketing or Marketing, preferably in consumer goods.

Required Skills:

• Data Analysis
• Budget Control
• Communication and Negotiation
• Intermediate proficiency in Excel
• Experience with data interpretation tools like Nielsen and Kantar

Preferred Skills:

• Experience with Power BI
• Strategic Planning

ASSUMPTION: Candidates with experience in multinational settings and knowledge of regional market dynamics may have an advantage. Familiarity with cross-cultural communication could also be beneficial.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Opportunities for professional development and growth
• Engagement in a culture motivated by a strong purpose
• Possibility of flexible working arrangements

Working Hours: 40 hours per week

ASSUMPTION: The benefits package likely includes health and wellness programs typical of a multinational firm, given Essity’s emphasis on well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, with a focus on hygiene and health

Company Size: 10,001+ employees, indicating a large corporate environment with global outreach

Founded: The company's roots date back to 1849

Company Description:

• Pioneers in sustainable innovations.
• Commitment to diversity, equity, and inclusion.
• Focus on personal and career development.

Company Specialties:

• Personal Care
• Feminine Care
• Medical Solutions

Company Website: http://www.essity.com/Careers/

ASSUMPTION: Essity likely offers competitive global career opportunities and values cultural diversity as a key component of its workforce strategy.

📊 Role Analysis

Career Level: Intermediate, suitable for individuals with a few years of marketing experience

Reporting Structure: Likely reports to a Senior Marketing Manager or similar role

Work Arrangement: Primarily on-site in San José

Growth Opportunities:

• Potential for advancement within the marketing department
• Opportunities to engage in innovative projects
• Possibility of leadership roles with proven performance

ASSUMPTION: Essity probably values internal mobility, encouraging employees to grow within the organization based on performance and adaptability.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Primary office in San José, Costa Rica

Geographic Context:

• Strategic location for regional Latin American operations
• Accessible amenities and business district
• Vibrant local culture contributing to diverse workplace vibes

Work Schedule: Regular weekday operations with a 40-hour workweek

ASSUMPTION: The office is likely situated in a bustling business area of San José, equipped with modern facilities and conductive to efficient work performance.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• HR interview for preliminary assessment
• Technical and team-fit interviews

Key Assessment Areas:

• Cultural fit with Essity’s values
• Marketing and data analysis proficiency
• Communication and negotiation skills

Application Tips:

• Highlight relevant marketing experience and achievements
• Showcase data analysis skills
• Emphasize adaptability to multinational, diverse environments

ATS Keywords: Customer Marketing, Data Analysis, Budget Control, Strategic Planning, Negotiation

ASSUMPTION: The interview process is likely rigorous, aiming to select candidates who align well with company strategy and culture.

🛠️ Tools & Technologies

• Nielsen
• Kantar
• Power BI

ASSUMPTION: Proficiency with advanced data analysis tools is expected to aid in strategic marketing decision-making and campaign effectiveness.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Care for People and Planet

Work Style:

• Team-oriented and collaborative
• Innovative and proactive approach encouraged
• Focus on strategic, data-driven decisions

Self-Assessment Questions:

• How do you approach data-driven marketing strategies?
• What is your experience in managing marketing budgets?
• How do you handle tight deadlines and busy schedules?

ASSUMPTION: Contributing to a positive and inclusive work environment is critical. Candidates should align with the purpose-driven mission and values of the company.

⚠️ Potential Challenges

• Balancing multiple marketing campaigns simultaneously
• Navigating complex data analytics tools
• Ensuring alignment with global marketing strategies
• Adapting to a fast-paced, dynamic market environment

ASSUMPTION: Challenges will require excellent multitasking abilities and comfort with ambiguity and data complexity typical of global markets.

📈 Similar Roles Comparison

• Broader scope in data analysis compared to regional marketing roles
• High emphasis on customer-centric strategies unique to Essity’s approach
• Collaborative, multinational work context uncommon in smaller firms

ASSUMPTION: The role's distinct nature lies in its strategic involvement in global and regional marketing initiatives, unlike isolated local marketing roles.

📝 Sample Projects

• Developing targeted campaigns for sole traditional channels
• Analyzing regional market data for strategic insights
• Crafting promotional strategies for new product launches

ASSUMPTION: Projects likely involve cross-functional collaborations, leveraging both creative and analytical skills to drive meaningful business results.

❓ Key Questions to Ask During Interview

• What strategies have been successful in past traditional channel marketing?
• How does Essity support professional development for this role?
• What specific KPIs define success in the role?
• What challenges have prior employees in this role encountered?
• How does the team integrate with global marketing initiatives?

ASSUMPTION: Candidates should seek clarity regarding team dynamics, growth opportunities, and strategic alignment with broader company goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume reflects specific marketing achievements
• Prepare examples of past successful marketing strategies
• Customize your application to highlight relevant skills and experience
• Research Essity's market presence and align your application with company values

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.