📌 Core Information
🔹 Job Title: Customer Marketing Associate
🔹 Company: FanDuel
🔹 Location: New York, NY, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to execute marketing initiatives
- Developing and implementing Early Life CRM programs
- Managing and optimizing marketing campaigns across multiple channels
- Analyzing campaign performance and providing data-driven insights
- Contributing to the overall business strategy and customer engagement
ASSUMPTION: This role requires a strong background in customer marketing and a solid understanding of marketing platforms and CRM campaigns.
📋 Key Responsibilities
✅ Work with the Customer Marketing Director and Marketing Manager to set the direction and execution of key Early Life CRM programs
✅ Collaborate with stakeholders to develop and implement marketing initiatives for New Ventures products
✅ Lead and work in partnership with Operations to implement CRM campaigns across email, mobile, and onsite channels
✅ Identify and implement solutions to scale and drive efficiencies via automations
✅ Partner with the Customer Marketing Manager to drive the Early Life test & learn strategy
✅ Work with Product Marketing and Creative teams to develop compelling marketing content
✅ Provide in-depth reporting to stakeholders, highlighting results, growth areas, actionable insights, and opportunities
✅ Accurately track promotion costs into budgeting tools and monitor expenditure trends
✅ Identify and implement innovative marketing strategies and tactics to increase customer engagement and optimize marketing efforts
✅ Become a marketing systems expert, cultivating extensive knowledge of marketing tools to streamline operational efficiency and improve platform performance
✅ Collaborate and share best practices across the Marketing organization and CRM teams
✅ Continually support team members with a one-team mentality and provide on-call coverage as required
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: Minimum of 3 years of experience in Customer Marketing or similar roles
Required Skills:
- Proven experience managing complex marketing campaigns
- Strong organizational and project management skills
- Excellent communication and collaboration skills
- Familiarity with marketing platforms, Email Service Providers (preferably Braze and Movable Ink), and Customer Data Platform Technologies (e.g., Segment, mParticle, Tealium)
- Ability to analyze data and track budgets
- Positive attitude and team player mindset
Preferred Skills:
- Familiarity with Adobe design tools like Photoshop
- Avid interest in i-gaming and understanding of FanDuel or similar competitive products
- Knowledge of sports, casinos, and/or experience working within a heavily regulated industry
ASSUMPTION: Candidates with experience in the i-gaming industry or a strong interest in learning about it will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $35.10 - $43.75 USD per hour (dependent on experience, location, business needs, and market demand)
Benefits:
- Health Plans
- Fertility and Family Planning Programs
- Mental Health Support
- Fitness Benefits
- Generous Paid Time Off
- Annual Bonus and Long-Term Incentive Opportunities
- 401k with Up to a 5% Match
- Commuter Benefits
- Pet Insurance
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: FanDuel operates in the entertainment industry, specifically focusing on sports betting, daily fantasy sports, and i-gaming.
Company Size: FanDuel has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: FanDuel was founded in 2009 and has since grown to become one of the leading sports betting and gaming operators in the United States.
Company Description:
- FanDuel Group is an innovative sports-tech entertainment company that offers a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.
- The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.
- FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator.
Company Specialties:
- Sports Betting
- Daily Fantasy Sports
- i-Gaming
- Advance-Deposit Wagering
- TV/Media
Company Website: https://www.fanduel.careers/
ASSUMPTION: FanDuel's focus on innovation and growth provides opportunities for employees to learn and develop within the company.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring relevant experience and a strong skill set in customer marketing.
Reporting Structure: The Customer Marketing Associate will report directly to the Customer Marketing Director and work closely with the Marketing Manager.
Work Arrangement: This role is hybrid, with a combination of on-site and remote work.
Growth Opportunities:
- Potential career progression within the Marketing department or other areas of the company
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a fast-paced, growing industry
ASSUMPTION: FanDuel's growth and expansion provide ample opportunities for career development and advancement.
🌍 Location & Work Environment
Office Type: FanDuel's offices are modern and collaborative spaces designed to foster innovation and creativity.
Office Location(s): New York, NY, United States
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options
- The city is well-connected by public transportation, making it easy to commute to and from work
- New York is a major hub for the entertainment and gaming industries, providing ample networking opportunities
Work Schedule: The standard workweek is Monday through Friday, with the possibility of occasional weekend or evening work depending on project demands.
ASSUMPTION: FanDuel's offices provide a dynamic and engaging work environment that supports collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the director or other senior leadership
Key Assessment Areas:
- Marketing and campaign management skills
- Data analysis and reporting capabilities
- Communication and collaboration abilities
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of FanDuel's products and the i-gaming industry in your application materials
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Customer Marketing, CRM Campaigns, Marketing Strategy, Data Analysis, Team Collaboration, Marketing Automation, i-Gaming, FanDuel
ASSUMPTION: FanDuel's interview process is designed to assess candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketing platforms (e.g., Braze, Movable Ink)
- Customer Data Platform Technologies (e.g., Segment, mParticle, Tealium)
- Adobe design tools (e.g., Photoshop)
- Project management tools (e.g., Asana, Trello)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer-centricity
- Innovation
- Collaboration
- Excellence
Work Style:
- Fast-paced and dynamic environment
- Cross-functional team collaboration
- Data-driven decision-making
- Continuous learning and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about the i-gaming industry and eager to learn about FanDuel's products?
- Do you have strong problem-solving skills and the ability to think strategically?
ASSUMPTION: FanDuel's company culture values innovation, collaboration, and a customer-centric approach.
⚠️ Potential Challenges
- Working in a heavily regulated industry may present unique challenges and compliance requirements
- Managing multiple campaigns and initiatives simultaneously may require strong organizational and time management skills
- The fast-paced nature of the i-gaming industry may necessitate adaptability and flexibility
- Working in a hybrid environment may require effective communication and collaboration with both on-site and remote team members
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Associate: The Manager role involves more strategic planning and leadership, while the Associate role focuses on day-to-day execution and operational excellence
- Marketing Specialist vs. Associate: The Specialist role may have a narrower focus on specific marketing channels or tactics, while the Associate role is more holistic and cross-functional
- Career progression: This role provides an opportunity to gain experience and develop skills for future advancement into senior marketing positions
ASSUMPTION: Understanding the differences between similar roles and career paths can help applicants determine the best fit for their long-term goals.
📝 Sample Projects
- Developing and executing a targeted email campaign to engage new customers and drive app downloads
- Collaborating with the Product Marketing team to create compelling content for a new i-Gaming product launch
- Analyzing customer data to identify trends and opportunities for targeted marketing initiatives
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Customer Marketing Associate may undertake.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall business strategy and customer engagement efforts?
- What opportunities are there for professional development and growth within the Marketing department or the company as a whole?
- How does FanDuel support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research FanDuel's products and the i-gaming industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
