Customer Marketing Director

📌 Core Information

🔹 Job Title: Customer Marketing Director

🔹 Company: The Coca-Cola Company

🔹 Location: Plano, Texas (with remote options for Austin and Houston)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote options for Austin and Houston

🚀 Job Overview

Key aspects of this role include:

• Developing and leading marketing strategies for key food service customers in the West Region
• Driving value, increasing beverage incidence, and profitability with these partners
• Managing relationships with brands, R&D, commercialization, assets, and other internal/external constituents
• Collaborating with cross-functional teams to drive partnerships and business growth

ASSUMPTION: This role requires a strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills.

📋 Key Responsibilities

✅ Develop and implement total beverage marketing strategies for key customers, leveraging national marketing initiatives

✅ Construct and deliver annual marketing calendars, contributing to customers' long-term planning processes

✅ Seek out and leverage national marketing initiatives, brand ideas, consumer insights, and internal tools/resources to support customer strategies

✅ Develop long-term customer partnerships and champion both customer and TCCC imperatives internally and externally

✅ Present consumer and industry insights, linking them to brand strategy and providing persuasive selling stories

✅ Provide customer business and opportunity assessments, including competitive analysis and recommendations for future expansion and market integration

ASSUMPTION: This role involves a high degree of strategic thinking, collaboration, and communication to drive marketing strategies and customer partnerships.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing/Business or equivalent education

Experience: 5-10 years' business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles

Required Skills:

• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs
• Category Innovation
• Digital Ecosystem
• Agency Management
• Advanced Strategic Thinking & Application
• Demonstrated personal leadership skills and influencing ability
• Usage and analytical application of account performance data tools
• Effective oral and written communication skills and storytelling

Preferred Skills:

• Experience in the beverage industry
• Fluency in Spanish

ASSUMPTION: Candidates should have a strong background in business development, marketing, and customer management, with a proven track record of driving growth and profitability.

💰 Compensation & Benefits

Salary Range: $160,000 - $186,000 per year

Benefits:

• Medical
• Financial
• Other Benefits

Working Hours: Full-time, with approximately 20-30% travel required

ASSUMPTION: The salary range provided is based on market data for similar roles in the beverage industry and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a portfolio of over 250 products, including iconic brands like Coca-Cola, Simply, Fairlife, and Topo Chico

Company Size: The Coca-Cola Company has 10,001+ employees globally

Founded: The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, GA

Company Description:

• From its roots at the counter of a local Atlanta pharmacy, The Coca-Cola Company has grown into one of the most globally-recognized brands in the world
• The company is committed to bringing about real change, innovating its portfolio, working with global partners, and providing jobs and opportunities to local economies
• The Coca-Cola Company employs over 700,000 people throughout its global system alongside bottling partners

Company Specialties:

• Beverages

Company Website: www.coca-colacompany.com

ASSUMPTION: The Coca-Cola Company is a well-established and globally recognized brand with a strong focus on innovation, sustainability, and community impact.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Senior Director, Customer Marketing

Reporting Structure: The Customer Marketing Director will oversee a team of marketing managers and analysts

Work Arrangement: This role is primarily on-site, with remote options for Austin and Houston. It requires approximately 20-30% travel

Growth Opportunities:

• Potential to grow within the Customer Marketing team or explore other opportunities within The Coca-Cola Company
• Chance to work with a diverse range of customers and internal stakeholders
• Opportunity to develop and implement strategic marketing plans that drive business growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills, expand industry knowledge, and make a meaningful impact on the business.

🌍 Location & Work Environment

Office Type: The Coca-Cola Company's offices are modern, collaborative workspaces with a casual dress code

Office Location(s): Plano, Texas (with remote options for Austin and Houston)

Geographic Context:

• Plano, Texas: A suburban city located north of Dallas, offering a mix of urban and suburban living with a high quality of life
• Austin, Texas: The state capital, known for its vibrant music and arts scene, outdoor activities, and tech industry growth
• Houston, Texas: The fourth most populous city in the United States, with a diverse economy and a strong job market

Work Schedule: Full-time, with flexible hours and the ability to work remotely as needed

ASSUMPTION: The location and work environment for this role offer a mix of on-site collaboration and remote flexibility, allowing for a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• In-depth behavioral and situational interviews with the hiring manager and other team members
• Final interview with the Senior Director, Customer Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Customer-centric mindset and ability to build strong relationships
• Effective communication and presentation skills
• Proven track record of driving business growth and profitability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss specific examples of your marketing strategies, customer partnerships, and business growth initiatives
• Demonstrate your understanding of The Coca-Cola Company's brand and portfolio

ATS Keywords: Customer Marketing, Strategic Planning, Business Development, Customer Relationship Management, Marketing Strategy, Brand Management, Beverage Industry, Foodservice, National Account Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, customer-centric mindset, and ability to drive business growth and profitability.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, SAP CRM)
• Data visualization tools (e.g., Tableau, Power BI)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite, CRM software, and data visualization tools, as well as familiarity with marketing automation and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Leadership: The ability to inspire and influence others, driving meaningful growth and impact
• Collaboration: Working together to achieve collective success
• Innovation: Embracing creativity and continuous learning to stay ahead of the curve
• Accountability: Taking personal responsibility for delivering results
• Passion: Committing to the company's mission and values

Work Style:

• Fast-paced and dynamic, with a focus on driving results and continuous improvement
• Collaborative and inclusive, with a strong emphasis on teamwork and open communication
• Data-driven and analytical, with a focus on using insights to inform decision-making

Self-Assessment Questions:

• Do you have a proven track record of driving business growth and profitability through strategic marketing initiatives?
• Are you comfortable working in a fast-paced, collaborative environment and able to manage multiple priorities effectively?
• Do you have strong communication skills and the ability to present complex information in a clear and engaging manner?

ASSUMPTION: The Coca-Cola Company values candidates who are strategic, collaborative, innovative, and results-driven, with a strong commitment to the company's mission and values.

⚠️ Potential Challenges

• The role requires a high degree of strategic thinking and collaboration, which can be challenging at times
• The position involves managing relationships with various internal and external stakeholders, which can be complex and time-consuming
• The role requires approximately 20-30% travel, which may impact work-life balance
• The beverage industry is highly competitive, and the role may face challenges in driving market share and profitability

ASSUMPTION: While this role offers significant growth potential and the opportunity to work with a globally recognized brand, it also presents challenges that require strong leadership, strategic thinking, and adaptability.

📈 Similar Roles Comparison

• Customer Marketing Director vs. Brand Manager: The Customer Marketing Director role focuses more on driving business growth and profitability through strategic partnerships with key customers, while the Brand Manager role is more focused on brand strategy, positioning, and product development
• Industry-specific context: The beverage industry is highly competitive, with a strong focus on innovation, marketing, and customer experience
• Career path comparison: The Customer Marketing Director role can lead to senior leadership positions within the marketing function or other areas of the business, such as general management or commercial leadership

ASSUMPTION: While this role shares some similarities with other marketing roles, it is unique in its focus on driving business growth and profitability through strategic customer partnerships.

📝 Sample Projects

• Developing and implementing a marketing strategy for a key foodservice customer to increase beverage incidence and profitability by 15% within the first year
• Conducting a competitive analysis and providing recommendations for future expansion and market integration for a major quick-service restaurant chain
• Creating a persuasive selling story that highlights the benefits of a new product launch, driving adoption among key customers and increasing market share

ASSUMPTION: These sample projects demonstrate the strategic, customer-centric, and results-driven nature of the Customer Marketing Director role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Customer Marketing function?
• How does the company support the growth and development of its employees, particularly in marketing roles?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company approach innovation and new product development, and what role would this position play in that process?
• What are the biggest challenges facing the beverage industry, and how does The Coca-Cola Company plan to address them?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, allowing you to make a more informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing strategies, customer partnerships, and business growth initiatives
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.