Customer Marketing Lead

📌 Core Information

🔹 Job Title: Customer Marketing Lead

🔹 Company: OpenAI

🔹 Location: San Francisco, CA

🔹 Job Type: Full-Time, Hybrid (3 days in office per week)

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing customer success stories into compelling case studies
• Organizing events to connect customers and prospects
• Collaborating with cross-functional teams to amplify customer stories
• Gathering insights from customers to drive product improvements

ASSUMPTION: This role requires a strong blend of marketing expertise, storytelling, and content creation skills, as well as the ability to build strong relationships internally and externally.

📋 Key Responsibilities

✅ Develop customer success stories into case studies for the OpenAI website and other GTM collateral

✅ Organize opportunities for customers and prospects to connect in-person, such as field events and hosting customers at the office

✅ Source and maintain relationships with customer advocates for marketing campaigns and sales references

✅ Coordinate with communications teams to amplify customer stories through various channels

✅ Collaborate with sales and marketing teams to leverage customer stories in marketing campaigns and brand activations

✅ Engage with customers to gather feedback and insights for product and support improvements

✅ Measure and report on the effectiveness of case studies and reference materials in supporting sales and marketing objectives

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and relationship-building, requiring strong project management skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of B2B marketing experience

Required Skills:

• Proven track record in B2B marketing, with a focus on content creation and storytelling
• Strong project management skills, with the ability to align cross-functional teams and timelines
• Excellent written and verbal communication skills
• Ability to thrive in a fast-paced, dynamic, hyper-growth environment
• Willingness to travel up to 10% of the time
• Passion for the transformative potential of AI and consideration of its societal implications

Preferred Skills:

• Experience in AI or tech industry
• Video production or editing skills

ASSUMPTION: Candidates with a background in B2B marketing, exceptional content creation skills, and strong project management abilities will excel in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Senior Marketing Manager role in San Francisco)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company matching
• Generous time off and parental leave policies
• Relocation assistance for new employees
• Employee stock options

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (3 days in the office per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in San Francisco. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Research Services, specifically focused on artificial intelligence and machine learning

Company Size: 201-500 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration

Founded: 2015, with a mission to ensure that general-purpose artificial intelligence benefits all of humanity

Company Description:

• OpenAI is dedicated to creating safe AI that aligns with human values and benefits all of humanity
• The company invests in diversity, equity, and inclusion to ensure a wide range of perspectives are represented in its work
• OpenAI believes in the potential of AI to help solve global challenges and wants the upside of AI to be widely shared

Company Specialties:

• Artificial Intelligence and Machine Learning

Company Website: openai.com

ASSUMPTION: OpenAI's focus on safety, human needs, and diversity makes it an attractive choice for candidates who want to work on impactful AI projects in a values-driven environment.

📊 Role Analysis

Career Level: Senior Marketing Manager

Reporting Structure: This role reports directly to the Head of Marketing and works closely with various teams, including sales, communications, events, and customer success

Work Arrangement: Hybrid, with 3 days in the office per week

Growth Opportunities:

• As OpenAI continues to grow, there may be opportunities for this role to evolve or expand in scope
• Candidates with strong performance may have the opportunity to take on additional responsibilities or lead their own teams
• OpenAI's focus on professional development and employee growth provides opportunities for career advancement

ASSUMPTION: This role offers a unique opportunity to shape the marketing strategy for a cutting-edge AI company and grow alongside the organization.

🌍 Location & Work Environment

Office Type: Hybrid, with 3 days in the office per week

Office Location(s): San Francisco, CA

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene and numerous networking opportunities
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities
• OpenAI's office is located in the heart of San Francisco, providing easy access to public transportation and amenities

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: San Francisco's thriving tech industry and diverse cultural scene make it an attractive location for AI professionals, while OpenAI's hybrid work arrangement offers a balance between in-office collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Case study presentation or content creation challenge
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Content creation and storytelling skills
• Project management and cross-functional collaboration
• Alignment with OpenAI's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your B2B marketing experience, content creation skills, and project management abilities
• Prepare a portfolio or examples of your case studies, video testimonials, or other marketing materials that demonstrate your skills
• Research OpenAI's mission, values, and recent projects to show your enthusiasm for the company and its work
• Follow up with a thank-you note after each interview to reiterate your interest in the role and express your appreciation for the opportunity

ATS Keywords: B2B Marketing, Content Creation, Storytelling, Project Management, Customer Engagement, Data-Driven Approach, Cross-Functional Collaboration, Customer Advocacy, Case Studies, Marketing Campaigns, Feedback Gathering, Event Organization, Sales Support, Brand Activation, Video Testimonials, Relationship Building

ASSUMPTION: OpenAI's interview process is designed to assess candidates' marketing expertise, content creation skills, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: OpenAI uses industry-standard marketing tools and platforms to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Safety: Ensuring that AI is created with human values and needs at its core
• Collaboration: Working together to achieve common goals and learn from one another
• Inclusion: Valuing and incorporating diverse perspectives to create better AI

Work Style:

• Fast-paced and dynamic, with a focus on growth and innovation
• Collaborative, with a strong emphasis on cross-functional teamwork
• Data-driven, with a commitment to using data and insights to inform decision-making

Self-Assessment Questions:

• Do you share OpenAI's commitment to creating safe, beneficial AI?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: OpenAI's culture is centered around its mission to create safe, beneficial AI, with a strong emphasis on collaboration, inclusion, and data-driven decision-making.

⚠️ Potential Challenges

• The fast-paced, dynamic nature of the role may require candidates to be adaptable and comfortable with change
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
• The role may require candidates to travel up to 10% of the time, which may be a challenge for those with personal or family commitments
• The competitive nature of the AI industry may present challenges in terms of standing out and making an impact

ASSUMPTION: While OpenAI offers a unique and exciting opportunity, candidates should be aware of the potential challenges and ensure that the role aligns with their personal and professional goals.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on content creation and storytelling, as well as customer engagement and advocacy
• OpenAI's focus on AI and machine learning sets it apart from other research services companies, offering candidates the opportunity to work on cutting-edge technology
• As a mid-sized company, OpenAI offers a more collaborative and agile work environment than larger enterprises, with opportunities for growth and advancement

ASSUMPTION: Candidates interested in this role should consider their preferences for content creation, customer engagement, and the unique aspects of OpenAI's work in AI and machine learning.

📝 Sample Projects

• Developing a case study showcasing how a customer used OpenAI's API to improve their business operations
• Organizing a customer event to connect prospects with successful OpenAI users and share best practices
• Creating a video testimonial series featuring satisfied OpenAI customers and sharing their stories on the company's website and social media channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Customer Marketing Lead role at OpenAI.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for OpenAI, and how will my work contribute to the company's mission?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does OpenAI support the professional development and growth of its employees, particularly in the marketing department?
• What is the team structure for the marketing department, and how does this role collaborate with other teams, such as sales, communications, and customer success?
• How does OpenAI measure the success of its marketing campaigns and customer engagement initiatives, and what metrics are most important for this role?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, and demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B marketing experience, content creation skills, and project management abilities
• Prepare a portfolio or examples of your case studies, video testimonials, or other marketing materials that demonstrate your skills
• Research OpenAI's mission, values, and recent projects to show your enthusiasm for the company and its work
• Follow up with a thank-you note after each interview to reiterate your interest in the role and express your appreciation for the opportunity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.