📌 Core Information
🔹 Job Title: Customer Marketing Lead - B2C
🔹 Company: bp
🔹 Location: United Kingdom - Sunbury, United States - Chicago, Spain - Madrid
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (up to 10% travel)
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of integrated omnichannel marketing strategies for Mobility & Convenience (M&C).
- Driving strategic impact across the sub-entity with a clear omnichannel marketing strategy, aligned to customer and business needs.
- Creating customer-centric marketing campaign plans tailored to and across M&C markets, co-creating with local markets as required.
- Designing and implementing marketing initiatives that drive loyalty, satisfaction, and long-term engagement across M&C.
- Collaborating with local markets to develop annual plans for local channel execution, through the Hub, for example for PR and influencers.
ASSUMPTION: This role requires a strong understanding of B2C marketing, customer behavior, and channel management to effectively drive strategic impact across the sub-entity.
📋 Key Responsibilities
✅ Supporting the execution of pan-M&C B2C annual omnichannel marketing plans, aligning with long-term integrated CX strategies.
✅ Assisting in aligning the pan-M&C channel execution strategy using the Hub to execute across PPC, SEO, in-scope Marketing Websites (not C&EA), paid social, maintaining quality and compliance standards.
✅ Working with the team to implement marketing strategies and activities that consistently achieves critical metrics of maximising MROI, improving brand health, increasing volume and profitability, and enhancing CLV.
✅ Helping with channel performance tracking, maintaining channel quality (tech and creative standards) and compliance. You will guide test and optimisation strategies (e.g., A/B testing), in collaboration with the Hub.
✅ Assisting in creating tailored marketing initiatives by analysing customer insights and behaviours that drive loyalty and retention.
✅ Contributing where relevant to annual plans and budget decisions by providing clear insights and relevant suggestions to improve plans.
✅ Assisting with maintaining the pan-M&C marketing calendar and messaging hierarchy, ensuring alignment with the long-term CX strategy and integrated annual omnichannel plan.
✅ Ensuring Senior Manager and Managers from the sub-team are kept up to date on priority local market annual plans/requests and help to collaborate with priority local markets to develop annual plans for local channel execution, through the Hub, for example for PR and influencers.
✅ In-line with established procedures, use your operational knowledge and independent judgment to suggest new ideas for consideration to improve processes.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams to deliver results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience (5-10 years) in B2C customer marketing and campaign development, with a strong focus on channel management, including PPC, SEO, and paid social.
Required Skills:
- Proven experience in B2C customer marketing and campaign development.
- Strong analytical skills with experience in performance tracking and optimisation strategies.
- Ability to interpret customer data and apply insights to campaign strategies.
- Excellent collaboration and communication skills.
- Ability to manage multiple projects while prioritising customer needs.
Preferred Skills:
- Experience working in a global or matrix organisation.
- Fluency in additional languages.
ASSUMPTION: A strong background in B2C marketing, customer behavior, and channel management is essential for success in this role. Experience working in a global or matrix organisation would be beneficial but is not required.
💰 Compensation & Benefits
Salary Range: $100,000 - $160,000 per year (base salary)
Benefits:
- Core U.S. Benefits, including paid vacation, holidays, and parental leave.
- Discretionary annual bonus program, long-term incentive program, and generous retirement benefits.
- Health, vision, and dental insurance, as well as life and Short-Term/Long-Term Disability.
Working Hours: Full-time, with up to 10% travel required.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. Actual compensation may vary based on factors such as skills, qualifications, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Oil and Gas. bp is one of the world's leading integrated energy companies, providing customers with fuel for transportation, energy for heat and light, lubricants, and petrochemicals.
Company Size: 10,001+ employees. As a large organisation, bp offers extensive resources and opportunities for career growth and development.
Founded: 1909. bp has a rich history and a strong global presence, with operations in over 70 countries.
Company Description:
- bp is committed to delivering energy to the world, today and tomorrow, in a safe, reliable, and sustainable way.
- The company aims to reimagine energy for people and our planet, by advancing the transition to a low-carbon future.
- bp's diverse workforce is dedicated to working together to create a more inclusive and sustainable future.
Company Specialties:
- Upstream – Oil & Gas Exploration & Production
- Subsurface
- Wells Subsea
- Mechanical, Electrical, Process, Civil, and Drilling, Completion & Intervention Engineers
- Geoscientists
- Professionals in Finance, Business Development, and Procurement
- Communications
Company Website: bp.com
ASSUMPTION: As a large, global organisation, bp offers a wide range of career opportunities and benefits. The company's commitment to sustainability and reimagining energy for a low-carbon future provides an exciting context for this role.
📊 Role Analysis
Career Level: Experienced professional. This role requires a significant level of experience and expertise in B2C marketing and customer behavior.
Reporting Structure: This role reports to the Senior Manager of the Comms Planning, Channel & Execution sub-team within the Marketing Group.
Work Arrangement: Hybrid. This role requires up to 10% travel, with a flexible work arrangement that combines office and remote work.
Growth Opportunities:
- As part of a global organisation, there are numerous opportunities for career progression and development within bp.
- This role offers the chance to work on high-impact projects and collaborate with diverse teams, fostering skill development and growth.
- bp's commitment to sustainability and the energy transition provides exciting prospects for contributing to a more sustainable future.
ASSUMPTION: This role offers a unique opportunity to work on high-impact projects and contribute to bp's mission to reimagine energy for people and our planet.
🌍 Location & Work Environment
Office Type: Hybrid. This role requires up to 10% travel, with a flexible work arrangement that combines office and remote work.
Office Location(s): United Kingdom - Sunbury, United States - Chicago, Spain - Madrid
Geographic Context:
- Sunbury, United Kingdom: A town in Surrey, England, with a population of approximately 18,000 people. It is located about 15 miles southwest of London.
- Chicago, United States: The third-most populous city in the United States, with a population of approximately 2.7 million people. It is located in the northeastern part of the state of Illinois.
- Madrid, Spain: The capital and largest city of Spain, with a population of approximately 3.3 million people. It is located in the central part of the country.
Work Schedule: Full-time, with up to 10% travel required.
ASSUMPTION: This role's hybrid work arrangement offers flexibility and the opportunity to work remotely while still collaborating with teams in multiple locations.
💼 Interview & Application Insights
Typical Process:
- Online application review.
- Phone or video screening.
- In-depth interviews with hiring managers and team members.
- Background check and final offer.
Key Assessment Areas:
- Marketing strategy and planning.
- Customer-centric approach and understanding of customer behavior.
- Channel management and execution.
- Analytical skills and data-driven decision-making.
- Collaboration and communication skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with B2C marketing, customer behavior, and channel management in detail.
- Demonstrate your ability to work effectively in a global or matrix organisation.
- Showcase your understanding of bp's mission and commitment to sustainability.
ATS Keywords: B2C marketing, customer marketing, campaign development, channel management, PPC, SEO, paid social, performance tracking, optimisation strategies, customer data interpretation, collaboration, communication skills, customer-centric approach, marketing comms plan, measurement and metrics, business performance, content strategy, creative marketing content, content design, channel marketing activation, channel management
ASSUMPTION: As a large organisation, bp may use Applicant Tracking Systems (ATS) to manage and review applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo, or Pardot)
- Customer Relationship Management (CRM) systems (e.g., Salesforce, Microsoft Dynamics 365, or Zoho CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or Power BI)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: As a global organisation, bp may use a variety of tools and technologies to support its marketing efforts. Familiarity with these tools is not required but may be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Safety: Always prioritising safety and well-being.
- Respect: Valuing diversity and inclusion, and treating everyone with dignity and respect.
- Excellence: Striving for high performance and continuous improvement.
Work Style:
- Collaborative: bp fosters a culture of teamwork and collaboration, with a strong emphasis on cross-functional collaboration.
- Agile: The organisation values adaptability and the ability to respond quickly to change.
- Inclusive: bp is committed to creating an inclusive work environment where everyone feels valued and respected.
Self-Assessment Questions:
- How do you align with bp's commitment to safety and prioritising the well-being of our people and the environment?
- How do you demonstrate respect for diversity and inclusion in your work and interactions with others?
- How do you approach continuous improvement and driving excellence in your role?
ASSUMPTION: bp's values and work style provide a clear framework for assessing cultural fit and ensuring a strong match between the organisation and its employees.
⚠️ Potential Challenges
- Working in a large, global organisation may present unique challenges, such as navigating complex processes and communicating effectively across time zones.
- The hybrid work arrangement may require careful time management and self-discipline to balance remote and office work effectively.
- The role's focus on driving strategic impact and delivering results may involve working under pressure and managing competing priorities.
- The need to travel up to 10% may present challenges for those who prefer a fully remote work arrangement.
ASSUMPTION: These challenges can be mitigated by strong communication, time management, and adaptability, as well as a clear understanding of the role's requirements and expectations.
📈 Similar Roles Comparison
- Compared to similar roles in other industries, this role offers the opportunity to work on high-impact projects and contribute to a more sustainable future.
- As a large organisation, bp offers extensive resources and opportunities for career growth and development.
- This role's focus on B2C marketing and customer behavior is similar to roles in other industries, but the context of working for an integrated energy company provides unique challenges and opportunities.
ASSUMPTION: This role offers a unique blend of marketing expertise and the chance to contribute to a more sustainable future, making it an attractive opportunity for experienced professionals in the field.
📝 Sample Projects
- Developing and executing a customer-centric marketing campaign for a new Mobility & Convenience product launch.
- Analysing customer data to identify trends and opportunities for targeted marketing initiatives.
- Collaborating with local markets to create tailored marketing plans that drive loyalty and retention across M&C.
ASSUMPTION: These sample projects illustrate the role's focus on customer-centric marketing, data-driven decision-making, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Comms Planning, Channel & Execution sub-team?
- How does this role fit into the broader marketing strategy for Mobility & Convenience, and how does it align with bp's overall business objectives?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does bp support the professional development and growth of its employees, particularly in the Marketing Group?
- What are the key challenges facing the Marketing Group, and how can this role help address them?
ASSUMPTION: These questions demonstrate a strong interest in the role and a clear understanding of its requirements and context.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on B2C marketing, customer behavior, and channel management.
- Prepare for your interview by researching bp's mission, values, and commitment to sustainability.
- If selected, be prepared to provide examples of your experience with marketing strategy and planning, customer-centric approach, channel management, and data-driven decision-making.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and address any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
