📌 Core Information
🔹 Job Title: Customer Marketing & Lifecycle Manager
🔹 Company: RapidSOS
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and leading customer advocacy and reference programs
- Developing and executing a scalable customer marketing and partner lifecycle strategy
- Owning partner communications and co-marketing programs
- Collaborating cross-functionally to drive adoption, retention, and expansion
ASSUMPTION: This role requires a strategic mindset and strong communication skills to effectively manage customer relationships and drive marketing programs that support business growth.
📋 Key Responsibilities
✅ Build and lead the customer advocacy and reference program, sourcing and activating partner stories and end-customer proof points through interviews, surveys, and case studies
✅ Partner with the Director of B2B/Enterprise Marketing to build and execute a scalable customer marketing and partner lifecycle strategy that drives adoption, retention, and expansion
✅ Own and execute partner communications, including newsletters, product updates, and success spotlights that educate and engage around key use cases and insights
✅ Own GTM execution for new partner launches and develop integrated co-marketing programs aligned to shared growth goals
✅ Collaborate cross-functionally with Sales, CSMs, RevOps, and Comms to co-design engagement strategies, support QBRs, and identify reference and upsell opportunities
✅ Act as a lead storyteller, translating partner and customer insights into impactful content while tracking KPIs across advocacy, engagement, and pipeline contribution
ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively with various teams to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in customer marketing, product marketing, or partner marketing in a B2B SaaS environment
Required Skills:
- Proven success building and scaling customer advocacy, reference, or lifecycle programs
- Strong storytelling skills and ability to extract compelling narratives from partners and customers
- Experience in a customer- or partner-facing role with strong business acumen
- Exceptional communication skills, both written and verbal
- Experience using tools like Salesforce, marketing automation platforms, and survey/customer evidence tools
Preferred Skills:
- Experience in the public safety industry
- Fluency in additional languages
ASSUMPTION: While industry-specific experience is not required, it may be beneficial for understanding the unique needs and challenges of RapidSOS' partners and customers.
💰 Compensation & Benefits
Salary Range: $115,000 - $135,000 USD per year
Benefits:
- Competitive salary and benefits
- Equity participation
- Dynamic, flexible, and fun start-up work environment
Working Hours: Full-time (40 hours per week) with occasional travel (<25%)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: RapidSOS operates in the public safety industry, focusing on intelligent safety solutions that connect life-saving data from connected devices to 911 and field responders.
Company Size: RapidSOS is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.
Founded: RapidSOS was founded in 2012 and has since grown to serve over 21,000 public safety agencies in six countries.
Company Description:
- RapidSOS is an intelligent safety company that harnesses artificial and human intelligence to fuse life-saving data from connected devices, apps, and sensors to public safety agencies
- The company's platform enables real-time data sharing between connected devices and emergency services, improving response times and saving lives
- RapidSOS works with over 200 global technology companies to integrate its platform into various devices, vehicles, homes, and buildings
Company Specialties:
- Intelligent safety platform
- Data fusion and sharing
- Public safety technology
Company Website: http://www.rapidsos.com
ASSUMPTION: RapidSOS' focus on public safety and life-saving technology creates a unique and impactful work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Customer Marketing & Lifecycle Manager reports to the Director of B2B/Enterprise Marketing.
Work Arrangement: This role is remote-friendly, with occasional travel required (<25%).
Growth Opportunities:
- As RapidSOS continues to grow, there may be opportunities for the Customer Marketing & Lifecycle Manager to expand their team or take on additional responsibilities
- The role's focus on customer and partner relationships may also present opportunities for career growth within the marketing or customer success functions
ASSUMPTION: RapidSOS' growth and expansion create opportunities for employees to grow their careers within the organization.
🌍 Location & Work Environment
Office Type: Remote-friendly with a flexible work environment
Office Location(s): United States (Remote)
Geographic Context:
- The United States has a diverse range of public safety agencies and connected devices, providing a broad market for RapidSOS' services
- The remote work arrangement allows for flexibility and work-life balance
- The flexible work environment encourages collaboration and innovation
Work Schedule: Full-time (40 hours per week) with occasional travel (<25%)
ASSUMPTION: The remote-friendly work environment at RapidSOS fosters a flexible and inclusive culture that supports work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Director of B2B/Enterprise Marketing
Key Assessment Areas:
- Storytelling and communication skills
- Customer and partner understanding
- Strategic thinking and planning
- Cross-functional collaboration
Application Tips:
- Highlight relevant customer marketing, product marketing, or partner marketing experience in your resume
- Tailor your cover letter to demonstrate your understanding of RapidSOS' mission and the role's responsibilities
- Prepare examples of successful customer advocacy, reference, or lifecycle programs you've led in the past
ATS Keywords: Customer Marketing, Product Marketing, Partner Marketing, B2B SaaS, Storytelling, Cross-Functional Collaboration, Salesforce, Marketing Automation, Customer Advocacy, Lifecycle Programs, Data Analysis, Customer Insights, GTM Strategy, Content Creation, Engagement Strategies
ASSUMPTION: RapidSOS' interview process focuses on assessing candidates' strategic thinking, communication skills, and understanding of customer and partner relationships.
🛠️ Tools & Technologies
- Salesforce
- Marketing automation platforms (e.g., HubSpot)
- Survey and customer evidence tools (e.g., UserEvidence or ReferenceEdge)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they enable effective management of customer and partner relationships.
👔 Cultural Fit Considerations
Company Values:
- Trust and safety
- Pioneering
- Urgency
- Purpose over pride
Work Style:
- Collaborative and inclusive
- Flexible and adaptable
- Data-driven and strategic
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment where you can make a significant impact?
- Are you passionate about understanding and advocating for customers and partners?
- Do you enjoy working collaboratively with cross-functional teams to drive business growth?
ASSUMPTION: RapidSOS' values and work style create a culture that prioritizes collaboration, innovation, and customer focus.
⚠️ Potential Challenges
- Managing multiple customer and partner relationships simultaneously
- Balancing strategic planning with day-to-day tactical execution
- Occasional travel requirements (<25%)
- Working in a fast-paced, growing startup environment
ASSUMPTION: These challenges are inherent to the role and require a proactive, organized, and adaptable approach to succeed.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on customer and partner relationships, requiring strong communication and strategic skills
- In the public safety industry, understanding the unique needs and challenges of emergency services and connected devices is crucial for success
- Career progression may involve expanding the team or taking on additional responsibilities as RapidSOS grows
ASSUMPTION: This role offers a unique blend of customer focus, strategic thinking, and cross-functional collaboration, setting it apart from other marketing positions.
📝 Sample Projects
- Developing a customer advocacy program that generates positive reviews and testimonials for RapidSOS' services
- Creating a partner newsletter that highlights successful customer stories and use cases, driving partner engagement and retention
- Collaborating with the product marketing team to create co-branded content that showcases the value of RapidSOS' platform for partners and customers
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the Customer Marketing & Lifecycle Manager role at RapidSOS.
❓ Key Questions to Ask During Interview
- How does RapidSOS support the growth and success of its partners?
- What are the key priorities for the first 90 days in this role?
- How does RapidSOS foster a culture of collaboration and innovation?
- What opportunities exist for career growth and development within the marketing function?
- How does RapidSOS measure the success of its customer marketing and lifecycle programs?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant customer marketing, product marketing, or partner marketing experience
- Write a cover letter that demonstrates your understanding of RapidSOS' mission and the role's responsibilities
- Prepare examples of successful customer advocacy, reference, or lifecycle programs you've led in the past
- Follow up with the hiring manager one week after submission to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
