📌 Core Information
- Job Title: Customer Marketing Manager
- Company: Coty
- Location: Prague, Praha, Czechia
- Job Type: Hybrid
- Date Posted: July 8, 2025
🚀 Job Overview
- Develop and execute brand strategies and marketing plans
- Collaborate with sales teams to drive category and brand growth
- Launch campaigns and monitor their results
- Manage brand portfolio and pricing strategies
- Lead deployment of multichannel and digital brand strategies
- Coordinate POS planning, production, implementation, and evaluation processes
- Analyze market data to improve brand performance
- Supervise given budget for assigned group of brands
- Work in a multifunctional environment with various departments
📋 Key Responsibilities
- Brand Strategy & Marketing: Develop and execute brand strategies and marketing plans according to CEE/Global recommendations.
- Promotional Planning: Plan, execute, and evaluate promotional plans and strategies for customers and channels together with Sales.
- Brand Launch: Develop and lead the creation of launch campaigns, closely following up on results.
- Brand Management: Actively work with brand assortment to keep a highly competitive portfolio and drive new business opportunities.
- Pricing Strategy: Lead the process of price setting, monitoring, and corrections based on current market situations and needs.
- Digital Strategy: Lead deployment of multichannel and digital brand strategy as defined by CEE/Global guidelines.
- POS Management: Coordinate POS planning, production, implementation, and evaluation processes for the given group of brands across the channel and key customers.
- Performance Analysis: Draw conclusions and propose directions for improving the brand’s performance based on available market data and analysis.
- Budget Management: Full responsibility and supervision for given budget for assigned group of brands.
- Cross-Functional Collaboration: Effectively collaborate in a multifunctional environment with Marketing, Sales, Supply Chain departments.
🎯 Required Qualifications
- Education: Not specified
- Experience: Minimum 3 years of proven experience in customer / shopper / trade / marketing or sales
- Required Skills:
- Demonstrated influencing skills
- Excellent presentation and business writing skills
- Detailed understanding of shopper / customer marketing and behavior across all channels
- Proven experience in launching and leading a brand in a specific market
- Expertise in engaging and effective cooperation with sales teams
- Creativity, “can do” attitude, flexibility, ability to learn quickly and adapt to new environment/situations
- Fluent and practical knowledge of MS Office (especially Excel)
- Very good command of English language (writing, speaking, reading)
💰 Compensation & Benefits
- Salary Range: Not specified (industry standard range based on role, experience level, and location will be provided)
- Benefits:
- Interesting job in company being beauty leader based on permanent contract with trial period
- A salary that matches your knowledge and experience
- Quarterly packages of products
- Opportunity to work in international environment
- Independency and real impact of the effect of everyday work
- Possibility of building a professional path in the dynamic growing company promoting culture of kindness
- Omni-Working: Hybrid flexible working model enabling 10 days of working from home per month
📌 Applicant Insights
🔍 Company Context
- Industry: Personal Care Product Manufacturing
- Company Size: 10,001+ employees
- Founded: 1904
- Company Description: Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness.
- Company Specialties: Fragrances, Color Cosmetics, and Skin & Body Care
- Company Website:
Coty.com
📊 Role Analysis
- Career Level: Mid-level management
- Reporting Structure: Reports directly to the Marketing Director or similar role
- Work Arrangement: Hybrid (2 days in the office, 3 days remote per week)
- Growth Opportunities: Potential career growth within the marketing department or across other functions within the company
- Location: Prague, Praha, Czechia (with a hybrid work arrangement)
🌍 Location & Work Environment
- Office Type: Hybrid (2 days in the office, 3 days remote per week)
- Office Location: Prague, Praha, Czechia
- Geographic Context: Prague is the capital and largest city in the Czech Republic, known for its rich history, cultural attractions, and vibrant nightlife.
- Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home for 3 days per week
💼 Interview & Application Insights
- Typical Process: A telephone/online introductory meeting, a first online/in-person interview, a second interview, and receiving a proposal with the terms of employment.
- Key Assessment Areas: Brand strategy development, promotional planning, market analysis, sales collaboration, and presentation skills.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a multifunctional environment.
- Familiarize yourself with Coty's brand portfolio and understand their marketing strategies.
🛠️ Tools & Technologies
- MS Office (especially Excel)
- Other tools and technologies specific to the role and industry
👔 Cultural Fit Considerations
- Company Values: Celebrate diversity, cultivate a culture of kindness, and promote fearless innovation.
- Work Style: Collaborative, flexible, and adaptable, with a focus on cross-functional teamwork and a “can do” attitude.
- Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders?
- Can you provide an example of a time when you had to adapt quickly to a new environment or situation?
- How do you balance working independently and collaborating with others to achieve common goals?
⚠️ Potential Challenges
- Managing a team remotely and ensuring effective communication and collaboration.
- Balancing multiple projects and priorities in a fast-paced, dynamic environment.
- Adapting to changes in market trends and consumer behavior.
- Working with tight deadlines and high expectations from various stakeholders.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Brand Manager: Both roles focus on brand strategy and marketing, but the Customer Marketing Manager role places more emphasis on customer behavior, shopper marketing, and collaboration with sales teams.
- Industry-Specific Context: The beauty industry is highly competitive and dynamic, with constant innovation and changing consumer preferences.
- Career Path Comparison: Both roles can lead to senior marketing positions or general management roles within the company.
📝 Sample Projects
- Developing and executing a successful launch campaign for a new product line.
- Conducting market research to identify trends and opportunities in the customer beauty market.
- Collaborating with sales teams to create targeted promotional strategies for key customers and channels.
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the most important qualities you're looking for in a candidate for this role?
- How does the company support the professional development of its employees?
- What are the biggest challenges facing the brand portfolio in the current market landscape?
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through the
link provided.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a multifunctional environment.
- Familiarize yourself with Coty's brand portfolio and understand their marketing strategies.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ Disclaimer
- This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
