📌 Core Information
🔹 Job Title: Customer Marketing Manager (12 Month Fixed Term Contract)
🔹 Company: Gearset
🔹 Location: Cambridge, Cambridgeshire, United Kingdom
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-04-10
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2-3 days remote per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a customer marketing program to drive product expansion and foster loyalty
- Collaborating with commercial leaders and the wider marketing team to develop and iterate on the customer marketing strategy and roadmap
- Partnering with Sales and CS teams to align positioning and campaign plans with business objectives
- Influencing customer advocacy and playing a key role in telling the story of Gearset’s impact
- Striving for continuous improvement using data-driven insights, campaign performance, and feedback
ASSUMPTION: This role requires a proactive team player with excellent communication and interpersonal skills, as well as a proven track record of developing and executing successful marketing campaigns tailored to target audiences.
📋 Key Responsibilities
✅ Own and deliver the customer marketing strategy, executing data-driven customer marketing campaigns and initiatives end-to-end
✅ Design and deliver cross-sell campaigns for specific products, aligning with Sales and CS on strategic priorities
✅ Work with Product and CS teams to identify suitable messaging for target segments of customers or specific product campaigns
✅ Collaborate with the content team to produce content resources such as blog posts, whitepapers, and guides tailored to customer needs
✅ Plan and manage campaign activities, including newsletters, drip email nurture, webinars, events, and in-product activations. Monitor and evaluate campaign performance and impact
✅ Support advocacy through driving case studies and leveraging the voice of the customer
✅ Deliver and support on bespoke customer events, including virtual training workshops as well as ancillary activities surrounding Salesforce events
ASSUMPTION: This role requires a strategic thinker with a hands-on approach and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Previous experience in Marketing, preferably in a SaaS environment
Required Skills:
- Excellent communication and interpersonal skills
- Proven track record of developing and executing successful marketing campaigns
- Strong analytical skills to measure performance
- Good experience with marketing automation tools
Preferred Skills:
- Experience in customer marketing, communications, advocacy, or ABM
- Familiarity with Salesforce ecosystems and customer success initiatives
ASSUMPTION: Candidates should have a proactive approach, be willing to learn and seek out information, and take on responsibility.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (AI-estimated based on role, experience level, and location)
Benefits:
- Generous personal development budget for courses, conferences, or whatever is useful to professional development in the role of up to £1500 per year
- Opportunity to join the Long Term Incentive Scheme
- Top-end hardware provided
- Free lunch in the office
- 25 days holiday plus bank holidays (with the option to buy an extra 5 each year)
- Company Pension Plan (matching up to 5%)
- Bupa health care
- Life Insurance & critical illness cover
- Discounted gym membership, as well as a range of health and wellness benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the United Kingdom. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Salesforce DevOps
Company Size: 201-500 employees (as of 2025)
Founded: 2015
Company Description:
- Gearset launched in 2015 with the belief that Salesforce DevOps should be accessible to every team
- They offer a powerful product suite that is trusted by more than 2,500 companies
- Their 300-strong team is dedicated to putting customers first and forming strong partnerships
Company Specialties:
- Continuous integration
- Salesforce release management
- Salesforce deployments
- Force.com migration
- Salesforce testing automation
Company Website: http://www.gearset.com/
ASSUMPTION: Gearset is a growing company that focuses on helping its customers succeed through DevOps. They value strong customer partnerships and continuous improvement.
📊 Role Analysis
Career Level: Mid-level Marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Hybrid (2-3 days remote per week, with the option of flexible home working)
Growth Opportunities:
- Potential to grow within the marketing team or explore other areas of the business
- Opportunity to work on high-impact projects and make a significant contribution to the company's success
- Chance to learn from and collaborate with experienced team members
ASSUMPTION: This role offers a unique opportunity to work on customer marketing initiatives and make a significant impact on the company's growth.
🌍 Location & Work Environment
Office Type: Modern office space with free lunch provided
Office Location(s): The Bradfield Centre, Cambridge Science Park, Cambridge, Cambridgeshire CB4 0GA, GB
Geographic Context:
- Cambridge is a vibrant city with a thriving tech industry
- The office is located in the Cambridge Science Park, offering easy access to amenities and public transportation
- The area has a strong focus on innovation and collaboration
Work Schedule: Full-time (40 hours per week) with flexible home working options
ASSUMPTION: The work environment at Gearset is collaborative and supportive, with a strong focus on customer success and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-depth interview with the Head of Marketing
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Communication and interpersonal skills
- Campaign development and execution experience
- Analytical skills and data-driven decision-making
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've worked on and the results you achieved
- Research Gearset's products and customer success initiatives to demonstrate your understanding of the business
ATS Keywords: Customer Marketing, Campaign Management, Salesforce, Marketing Automation, Data-Driven Insights, Cross-Functional Collaboration
ASSUMPTION: The interview process at Gearset is designed to assess your skills and cultural fit for the role. Be prepared to discuss your marketing experience and provide examples of your work.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Ambitious
Work Style:
- Data-driven
- Results-oriented
- Team-focused
- Adaptable
Self-Assessment Questions:
- How do you prioritize customer needs in your marketing strategies?
- Can you provide an example of a successful marketing campaign you've executed, and how you measured its impact?
- How do you approach working collaboratively with cross-functional teams to achieve shared goals?
ASSUMPTION: Gearset values candidates who are passionate about customer success, data-driven, and able to work effectively in a collaborative team environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to a fast-paced, growing company environment
- Balancing the needs of various internal teams and stakeholders
- Developing and executing campaigns that resonate with a diverse customer base
ASSUMPTION: These challenges can be overcome by effective project management, strong communication, and a customer-centric approach.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on customer retention and expansion rather than new customer acquisition
- Gearset's customer base is primarily Salesforce users, so experience with Salesforce ecosystems is beneficial
- This role offers the opportunity to work closely with various teams, providing a broad range of experience and growth opportunities
ASSUMPTION: This role is unique in its focus on customer marketing within the Salesforce DevOps industry, offering a blend of strategic planning and hands-on execution.
📝 Sample Projects
- Developing and executing a cross-sell campaign for a new product feature
- Creating a customer advocacy program to gather and share success stories
- Designing and delivering a virtual training workshop for customers
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives a Customer Marketing Manager at Gearset might undertake.
❓ Key Questions to Ask During Interview
- How does Gearset measure the success of its customer marketing programs?
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the most significant challenges facing the customer marketing function at Gearset, and how can this role address them?
- How does Gearset support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, particularly for hybrid or remote workers?
ASSUMPTION: These questions help assess the role's priorities, team dynamics, growth opportunities, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've worked on and the results you achieved
- Research Gearset's products and customer success initiatives to demonstrate your understanding of the business
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
