📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Culture Amp
🔹 Location: Austin, Texas, United States (Hybrid - 1 day per week on-site)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: Hybrid (Remote applications will not be considered)
🚀 Job Overview
Key aspects of this role include:
- Designing and implementing engaging, revenue-generating campaigns to increase customer engagement, retention, and uncover upsell opportunities
- Supporting the strategy, development, execution, and management of customer ABM (Account-Based Marketing) programs
- Collaborating cross-functionally with brand, product marketing, regional marketing, customer advocacy, and sales teams to align on customer engagement strategies
- Analyzing key performance indicators and marketing metrics to optimize campaign performance and drive pipeline impact
- Overseeing the planning, production, and execution of digital webinars to drive customer adoption and communicate key updates
ASSUMPTION: This role requires a strong understanding of customer data and the ability to develop and execute strategic marketing plans to generate expansion opportunities. The ideal candidate will have experience in customer marketing or a related role within B2B SaaS/tech and a proven track record of running successful marketing programs.
📋 Key Responsibilities
✅ Design and implement engaging, revenue-generating campaigns that increase engagement, drive retention, and uncover upsell opportunities throughout the post-sales customer lifecycle
✅ Support the strategy, development, execution, and management of customer ABM programs
✅ Track, forecast, and report on key marketing metrics, including MQLs, opportunities, and pipeline impact, while also analyzing key performance indicators such as open rates, click-through rates, and customer engagement trends
✅ Collaborate with cross-functional teams (Customer Success, Product Marketing, Sales) to align on customer engagement strategies and optimize lead follow-up from campaigns and events
✅ Partner with key stakeholders (Sales, Regional Marketing, Product Marketing, Customer Education) to support product launches and drive broader marketing initiatives
✅ Coordinate and support customer newsletters, product update sessions, webinars, and roundtable discussions to drive adoption and communicate key updates
✅ Support customer onboarding, education, and adoption initiatives to drive engagement and retention
✅ Oversee the planning, production, and execution of digital webinars, ensuring seamless content development, design, logistics, and promotional strategies
ASSUMPTION: The ideal candidate will have experience building and executing marketing campaigns that drive pipeline and revenue, as well as excellent written and verbal communication skills. Hands-on experience with martech and project management tools such as Salesforce, Looker, HubSpot, 6sense, Sendoso, and Asana is also required.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-4 years of experience in a Customer Marketing or growth and expansion-focused role in demand generation or ABM marketing within B2B SaaS/tech
Required Skills:
- Proven track record of running marketing programs with measurable success
- Understanding of marketing principles, campaign execution, and customer lifecycle strategies
- Experience building and executing marketing campaigns that drive pipeline and revenue
- Excellent written and verbal communication skills
- Hands-on experience with martech and project management tools such as Salesforce, Looker, HubSpot, 6sense, Sendoso, and Asana
Preferred Skills:
- Marketing or Communications Degree
- Experience collaborating across brand, content, regional marketing, sales, and revenue operations
- Understanding of multi-channel marketing and buyer journey application
- Ability to work independently while partnering across multiple geographies
- Analytical skills, leveraging insights to improve campaign performance
- Comfortable navigating ambiguity and shifting priorities in a fast-paced environment
- Digital event experience, Splash Studio
ASSUMPTION: While a degree in Marketing or Communications is preferred, equivalent experience and a strong portfolio of successful marketing campaigns may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 USD per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Employee Share Options Program
- Programs, coaching, and budgets to help you thrive personally and professionally
- Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety, and development of our people
- Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
- Team budgets dedicated to team building activities and connection
- Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to collectively pause, reset, and focus on restoration and rest, without having to tap into individual vacation time
- Extended year-end breaks
- Excellent parental leave and in work support program available from day 1 of joining Culture Amp
- 5 Social Impact Days a year to make a positive impact on the community outside of work
- MacBooks for you to do your best and a work from home office budget to spend on setting up your home office
- Medical insurance coverage for you and your family (Available for US & UK only)
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual base salary will vary based on various factors, including market and individual skills, capabilities, and experience, objectively assessed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2010
Company Description:
- Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work
- Empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams
- Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds, and Nasdaq depend on Culture Amp every day
Company Specialties:
- Employee Engagement
- Engagement Surveys
- Exit Surveys
- People Analytics
- Employee Intelligence
- Employee Feedback
- On-boarding Surveys
- Annual Surveys
- Pulse Surveys
- Diversity and Inclusion
- Performance Management
- Employee Experience
Company Website: cultureamp.com
ASSUMPTION: Culture Amp is a fast-growing, innovative company with a strong focus on employee engagement and development. They offer a comprehensive benefits package and a dynamic work environment.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Senior Manager, Customer Marketing
Work Arrangement: Hybrid (1 day per week on-site in Austin, TX)
Growth Opportunities:
- Potential career growth into senior roles within the Customer Marketing team or other departments within the company
- Opportunities to work on high-impact projects and initiatives that drive customer engagement and retention
- Chance to learn and develop skills in customer marketing, ABM, and campaign management
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (1 day per week on-site in Austin, TX)
Office Location(s): 29 Stewart St, Level 2, Richmond, Victoria, Australia; 115 Sansome Street, Suite 500, San Francisco, California, United States; 35 Luke Street, 1st Floor, London, England; 1 Whitehall Street, 18th floor, New York, New York, United States; 233 South Wacker Drive, Suite 2410, Chicago, Illinois, United States; Skalitzer Straße 104, Office 121, Berlin, Germany
Geographic Context:
- Austin, Texas, United States: A vibrant city with a thriving tech industry, known for its live music scene and BBQ
- Richmond, Victoria, Australia: A suburb of Melbourne, known for its urban lifestyle and cultural attractions
- San Francisco, California, United States: A major tech hub with a diverse and dynamic culture
- London, England: A global financial and cultural center
- New York, New York, United States: The cultural, financial, and media capital of the United States
- Chicago, Illinois, United States: A major Midwestern city known for its architecture, culture, and food scene
- Berlin, Germany: A historic city with a thriving tech industry and vibrant nightlife
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and in-person collaboration, providing the best of both worlds for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the Talent Acquisition Team
- Behavioral and skills-based interviews with the hiring manager and team members
- Final interview with the Senior Manager, Customer Marketing
- Background check and offer extension
Key Assessment Areas:
- Customer marketing and campaign management skills
- Data analysis and reporting abilities
- Cross-functional collaboration and communication skills
- Problem-solving and strategic thinking
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of customer marketing principles and campaign execution strategies
- Demonstrate your ability to analyze data and optimize campaign performance
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
- Research Culture Amp's company culture and values to ensure a strong fit
ATS Keywords: Customer Marketing, ABM, Campaign Management, Marketing Metrics, Customer Engagement, Retention Strategies, Upsell Opportunities, Marketing Tools, Martech, Project Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's customer marketing and campaign management skills, as well as their ability to work collaboratively in a fast-paced environment.
🛠️ Tools & Technologies
- Salesforce
- Looker
- HubSpot
- 6sense
- Sendoso
- Asana
- Splash Studio
ASSUMPTION: The ideal candidate will have experience with these tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Inclusive
- Courageous
- Collaborative
- Adaptable
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and resilient
- Customer-focused and customer-obsessed
Self-Assessment Questions:
- How do you approach customer data and insights to inform your marketing strategies?
- Can you provide an example of a successful customer marketing campaign you've executed, and what made it successful?
- How do you handle shifting priorities and ambiguity in a fast-paced work environment?
- How do you ensure your marketing efforts align with the broader company goals and objectives?
ASSUMPTION: Culture Amp values a strong cultural fit, and candidates who align with the company's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously
- Balancing remote work and in-person collaboration in a hybrid work environment
- Adapting to shifting priorities and changing customer needs
- Working with cross-functional teams to align on customer engagement strategies
- Analyzing and reporting on key marketing metrics to optimize campaign performance
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities and projects effectively.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Demand Generation Manager: Both roles focus on driving customer engagement and revenue growth, but Customer Marketing Manager is more focused on post-sales customer lifecycle management, while Demand Generation Manager focuses on pre-sales lead generation and qualification
- Customer Marketing Manager vs. Product Marketing Manager: Both roles require a strong understanding of customer data and insights, but Customer Marketing Manager focuses on driving customer engagement and retention, while Product Marketing Manager focuses on product launches, positioning, and messaging
- Customer Marketing Manager vs. Customer Success Manager: Both roles focus on driving customer satisfaction and retention, but Customer Marketing Manager focuses on marketing strategies and campaigns, while Customer Success Manager focuses on customer onboarding, education, and account management
ASSUMPTION: Each role has its unique focus and responsibilities, but all contribute to the overall customer experience and success of the company.
📝 Sample Projects
- Developing and executing a customer onboarding campaign to drive engagement and adoption
- Creating and implementing a customer retention strategy to reduce churn and increase customer lifetime value
- Designing and executing a customer upsell campaign to drive revenue growth and expansion opportunities
- Collaborating with product marketing to launch a new product feature and drive customer adoption
- Working with customer advocacy to create and execute customer reference and case study programs
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Customer Marketing Manager may work on, highlighting the importance of strategic thinking, data analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to customer data and insights, and how it informs marketing strategies?
- How does the company measure and optimize customer engagement and retention strategies?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the key challenges facing the customer marketing team, and how can this role help address them?
- How does the company approach cross-functional collaboration and alignment on customer engagement strategies?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's approach to customer marketing and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
- Research Culture Amp's company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
