📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Discuss.io
🔹 Location: United States (Remote)
🔹 Job Type: Remote (Fully)
🔹 Category: Market Research
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing campaigns to drive onboarding, product adoption, engagement, and retention
- Building and managing the Customer Advocacy Program to identify and nurture customer champions
- Collaborating cross-functionally with Sales, Product, and Marketing to align messaging and elevate the overall customer experience
- Tracking and analyzing campaign performance and program ROI to optimize marketing efforts
ASSUMPTION: This role requires a strong understanding of the B2B SaaS customer journey and segmentation strategies, as well as proven ability to drive customer engagement and loyalty through marketing programs.
📋 Key Responsibilities
✅ Develop and execute lifecycle marketing campaigns to drive onboarding, product adoption, engagement, and retention
✅ Partner with Customer Success to align campaigns with key customer milestones and satisfaction drivers
✅ Build and manage the Customer Advocacy Program by identifying and nurturing customer champions, developing testimonials, case studies, and peer-to-peer networking opportunities, and maintaining the customer references database
✅ Oversee Discuss University by managing and delivering educational content that empowers customers to maximize value from the platform
✅ Support customer activation initiatives by developing compelling content such as landing pages, videos, Pendo modules, Discuss University courses, and onsite training that drive deeper platform usage
✅ Identify and activate customer champions for content contributions, event participation, and broader community engagement
✅ Manage follow-ups on G2 customer reviews to maintain a strong feedback loop and ensure a positive customer experience
✅ Partner with Product Marketing to develop impactful customer case studies that highlight success stories and build market credibility
✅ Collaborate cross-functionally with Sales, Customer Success, Product, and Marketing to align messaging, support strategic goals, and elevate the overall customer experience
✅ Track and analyze campaign performance, engagement metrics, and program ROI, using insights to optimize marketing efforts
ASSUMPTION: This role requires strong communication, problem-solving, and people skills, as well as the ability to work effectively across multiple functions and departments.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of experience in customer marketing or a related discipline, preferably at an enterprise SaaS startup with experience working across disciplines
Required Skills:
- Strong understanding of the B2B SaaS customer journey and segmentation strategies
- Proven ability to drive customer engagement and loyalty through marketing programs
- Experience managing cross-functional initiatives with Sales, Product, and Customer Success
- Proficient with CRM (e.g., Salesforce), marketing automation (e.g., HubSpot/Marketo), and analytics platforms
- Passion for customers and a collaborative mindset
- Highly motivated team player with a positive outlook and a can-do attitude
- A self-motivated, problem-solving mindset - one that looks for new ways to solve challenges while not letting perfection get in the way of progress
Preferred Skills:
- Experience with G2 customer reviews and management
- Familiarity with Pendo or similar in-app messaging tools
ASSUMPTION: Candidates with experience in B2B SaaS customer marketing and a proven track record of driving customer engagement and loyalty are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Customer Marketing Manager with 2-4 years of experience in a remote, fully-remote company)
Benefits:
- Employer Paid Healthcare
- Unlimited PTO with a mandatory minimum
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Customer Marketing Manager with the required experience level in a remote, fully-remote company. The actual salary may vary based on factors such as the candidate's specific skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Discuss.io operates in the market research industry, focusing on qualitative research and consumer engagement. The market is competitive, with established players and emerging technologies driving innovation and growth.
Company Size: Discuss.io is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment where employees can have a significant impact on the company's success.
Founded: Discuss.io was founded in 2012 and has since grown to become a leading platform for qualitative market research, trusted by leading market insights, CX, and UX professionals worldwide.
Company Description:
- Discuss.io is a purpose-built platform designed by researchers for researchers, focusing on unlocking the power of innovation to drive next-gen insight
- The company believes in the transformative impact of truly listening, understanding, and valuing customers' experiences to foster empathy and human centricity
- Discuss.io stands as a trusted partner for leading market insights, CX, and UX professionals, delivering in-depth insights in real-time and transforming customer relationships
Company Specialties:
- Qualitative Market Research
- Online Qualitative Market Research
- Webcam Focus Groups
- Online Focus Groups
- Consumer Conversations
- Consumer Engagement
- Video Conversations
- Agile Empathy
- Market Research
- Digital Market Research
- Qualitative Research
- Smart Video
- Insights
- Customer Experience
- Mobile Screen Share
- Customer Interviews
- Smart Video Tools
- Consumer Insights
- Ethnography
- Voice of Customer
- Customer Insight Video
- Customer Feedback
- New Product Testing
- Real-Time Insights
- Research Services
- Moderation
- Human Translation
Company Website: https://www.discuss.io/
ASSUMPTION: Discuss.io's focus on qualitative research and consumer engagement sets it apart in the market research industry, providing unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring 2-4 years of experience in customer marketing or a related discipline. It offers opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Customer Marketing Manager will report directly to the Director of Marketing and collaborate closely with cross-functional teams, including Sales, Product, and Customer Success.
Work Arrangement: This is a fully remote position, offering flexibility and the ability to work from anywhere in the United States.
Growth Opportunities:
- As Discuss.io continues to grow and expand its market reach, there will be opportunities for the Customer Marketing Manager to take on additional responsibilities and advance their career within the marketing department or the company.
- With a strong performance track record, the Customer Marketing Manager may have the opportunity to lead a team or take on a more senior role within the organization.
- Discuss.io's focus on innovation and growth provides ample opportunities for professional development and skill-building.
ASSUMPTION: The Customer Marketing Manager role offers a unique opportunity to make a significant impact on Discuss.io's customer engagement and retention strategies, driving growth and success for the company and its customers.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): United States (Remote)
Geographic Context:
- The United States offers a diverse range of cultural, recreational, and professional opportunities, with varying costs of living and quality of life depending on the specific location.
- Working remotely provides flexibility and the ability to live and work from anywhere within the United States.
- Discuss.io's fully remote work arrangement fosters a collaborative and inclusive work environment, with employees from various backgrounds and locations.
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work asynchronously with team members in different time zones.
ASSUMPTION: The fully remote work arrangement offers unique benefits and challenges, requiring strong communication, time management, and self-motivation skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Behavioral and skills-based interview with the Director of Marketing
- Final interview with the CEO
- Background check and offer extension
Key Assessment Areas:
- Customer marketing experience and expertise
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Discuss.io's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your customer marketing experience and relevant skills
- Be prepared to discuss specific customer marketing campaigns or initiatives you've led and their outcomes
- Demonstrate your understanding of Discuss.io's platform and its unique value proposition
- Showcase your ability to work collaboratively and effectively with cross-functional teams
- Prepare questions to ask the interviewers about the role, the team, and the company's growth plans
ATS Keywords: Customer Marketing, B2B SaaS, Customer Engagement, Customer Retention, Marketing Campaigns, Cross-Functional Collaboration, CRM, Marketing Automation, Analytics, Customer Advocacy, Customer Success, Product Marketing
ASSUMPTION: The interview process will focus on assessing the candidate's customer marketing expertise, communication skills, and cultural fit with Discuss.io's values and mission.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: HubSpot or Marketo
- Analytics Platforms: Google Analytics, Mixpanel, or similar
- Project Management: Asana, Trello, or similar
- Communication: Slack, Microsoft Teams, or similar
ASSUMPTION: The Customer Marketing Manager will be expected to be proficient in using CRM, marketing automation, and analytics platforms to track and analyze campaign performance and program ROI.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We prioritize our customers' needs and strive to understand their unique challenges and opportunities
- Innovative: We embrace change and continuously seek new ways to drive growth and value for our customers
- Collaborative: We work together to achieve our goals and support each other's success
- Empathetic: We listen actively and strive to understand the perspectives of our customers, team members, and partners
- Accountable: We take ownership of our responsibilities and hold ourselves and each other to high standards
Work Style:
- Fast-paced and dynamic, with a focus on execution and results
- Collaborative and inclusive, with a strong emphasis on teamwork and communication
- Flexible and adaptable, with a willingness to take on new challenges and learn new skills
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy
Self-Assessment Questions:
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a shared goal?
- How do you approach learning new tools or technologies to improve your work and drive better outcomes?
ASSUMPTION: Discuss.io's values and work style emphasize collaboration, innovation, and customer-centricity, requiring candidates who are adaptable, data-driven, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- The fully remote work arrangement may present challenges in terms of communication, time management, and maintaining work-life balance
- The fast-paced and dynamic work environment may require candidates to be adaptable and comfortable with change
- The role may involve working with multiple stakeholders and navigating complex cross-functional initiatives
- The competitive market research industry may present challenges in terms of standing out and driving customer engagement and retention
ASSUMPTION: The Customer Marketing Manager role offers unique opportunities and challenges, requiring candidates who are adaptable, resilient, and committed to driving growth and success for Discuss.io and its customers.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Customer Success Manager: Customer Marketing focuses on driving customer engagement and retention through marketing programs, while Customer Success focuses on customer onboarding, support, and renewal. Both roles require strong communication, collaboration, and customer-centric skills.
- Customer Marketing Manager vs. Product Marketing Manager: Customer Marketing focuses on understanding and engaging customers, while Product Marketing focuses on positioning and launching products. Both roles require strong communication, collaboration, and market research skills.
- Customer Marketing Manager vs. Marketing Manager: Customer Marketing focuses on driving customer engagement and retention, while Marketing Manager oversees the overall marketing strategy and execution. Both roles require strong leadership, communication, and collaboration skills.
ASSUMPTION: The Customer Marketing Manager role is unique in its focus on driving customer engagement and retention through marketing programs, requiring candidates with specific skills and experience in customer marketing and B2B SaaS.
📝 Sample Projects
- Developing and executing a customer onboarding campaign to drive product adoption and engagement
- Building and managing a customer advocacy program to identify and nurture customer champions and develop testimonials and case studies
- Creating and delivering educational content for Discuss.io University to empower customers to maximize value from the platform
- Supporting customer activation initiatives by developing compelling content such as landing pages, videos, and onsite training that drive deeper platform usage
ASSUMPTION: The Customer Marketing Manager role offers a wide range of projects and initiatives, requiring candidates with diverse skills and experience in customer marketing, content development, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role fits into those plans?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a successful customer marketing campaign the company has executed, and what made it successful?
- How does the company measure and track customer engagement and retention, and how does this role contribute to those efforts?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and the company, and provides valuable information about the company's culture, growth plans, and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your customer marketing experience and relevant skills
- Prepare questions to ask the interviewers about the role, the team, and the company's growth plans
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
- If selected for an interview, be prepared to discuss specific customer marketing campaigns or initiatives you've led and their outcomes, as well as your understanding of Discuss.io's platform and its unique value proposition
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
