📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: TigerConnect
🔹 Location: Hybrid - Santa Monica, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving customer advocacy efforts and amplifying the voice of successful users
- Developing compelling case studies, testimonials, and reference programs
- Collaborating with cross-functional teams to craft authentic customer stories
- Building and nurturing a network of customer advocates and reference partners
- Positioning TigerConnect as a leader in the healthcare communications space
ASSUMPTION: This role requires a balance of creative storytelling and analytical thinking to effectively showcase customer success and drive market presence.
📋 Key Responsibilities
✅ Develop and execute customer marketing strategies focused on case studies and testimonials
✅ Create compelling customer content by working with cross-functional teams to identify customer success stories and transforming them into high-impact written, visual, and digital assets
✅ Manage customer advocacy programs by building and nurturing a network of customer advocates and reference partners
✅ Collaborate with internal teams to ensure a seamless flow of customer insights and identify opportunities for feature enhancements based on customer feedback
✅ Drive thought leadership by leveraging customer insights to develop thought leadership content, participate in industry events, and help position TigerConnect as a leader in the healthcare communications space
ASSUMPTION: This role requires strong project management skills to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of proven marketing expertise with healthcare IT marketing experience focused on customer marketing, content creation, or advocacy programs in a SaaS environment
Required Skills:
- Exceptional communication skills, including outstanding storytelling, writing, and editing abilities
- Strategic and analytical thinking with the ability to develop data-driven strategies and measure campaign effectiveness
- Collaboration and project management skills demonstrated through successful cross-functional work and meeting deadlines
- Digital marketing acumen with familiarity in CRM platforms, marketing automation tools, and digital content distribution channels
- Industry knowledge, particularly experience in the B2B SaaS space, with an understanding of the unique challenges and opportunities in technology-driven markets
Preferred Skills:
- Experience with healthcare-specific marketing or communications
- Fluency in Spanish or other languages relevant to the healthcare industry
ASSUMPTION: While not explicitly stated, having experience in the healthcare industry or related fields would be beneficial for understanding the unique aspects of marketing healthcare IT solutions.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager with 3-5 years of experience in the healthcare IT sector)
Benefits:
- Enjoy remote flexibility with teams across the US and globally, plus prime office space in Santa Monica, California
- Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match
- Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge)
- Our flexible time off lets you work hard and play hard—on your schedule
- Join a mission-driven team committed to making a real impact in the world of healthcare
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM PST, with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with the required experience level in the healthcare IT sector. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare Technology, specifically focused on clinical communication and collaboration solutions
Company Size: 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration
Founded: 2010, with a history of steady growth and expansion in the healthcare technology sector
Company Description:
- TigerConnect transforms healthcare by providing a clinical collaboration platform that modernizes the way doctors, nurses, care teams, patients, and data connect
- The company offers solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement, and more
- TigerConnect aims to accelerate productivity, reduce costs, and improve patient outcomes safely and securely
Company Specialties:
- Clinical Communication & Collaboration
- Healthcare Technology
- Healthcare IT
- Secure Communication
- Unified Communications
- Physician Scheduling
- Alarm Management
- Patient Engagement
- Pre-Hospital Communication
Company Website: http://tigerconnect.com
ASSUMPTION: TigerConnect is a well-established company in the healthcare technology sector, with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the marketing department or the company as a whole
Reporting Structure: This role reports directly to the Brand & Content function, with close collaboration with customer success, product, and sales teams
Work Arrangement: Hybrid, with a mix of remote work and on-site collaboration at the Santa Monica, CA office
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the marketing department
- Opportunities to expand skills and expertise in customer marketing, content creation, and advocacy programs
- Possibility to contribute to the company's growth and success, potentially leading to increased responsibilities and career advancement
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing and customer success, with ample room for growth and development.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of remote work and on-site collaboration at the company's headquarters in Santa Monica, CA
Office Location(s): 2110 Broadway, Santa Monica, California, US
Geographic Context:
- Santa Monica is a coastal city in Los Angeles County, California, known for its beaches, parks, and vibrant downtown area
- The city offers a mix of urban and suburban living, with easy access to Los Angeles and other nearby cities
- Santa Monica has a Mediterranean climate, with mild winters and warm summers
Work Schedule: Full-time, typically Monday-Friday, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and remote work, providing flexibility and a mix of in-person and virtual interactions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the marketing team
- Final interview with the VP of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Communication skills and storytelling abilities
- Strategic and analytical thinking
li>Collaboration and project management skills
- Industry knowledge and understanding of healthcare IT marketing
Application Tips:
- Tailor your resume and cover letter to highlight your customer marketing, content creation, and advocacy program experience
- Prepare examples of successful customer marketing campaigns or projects you've led in the past
- Demonstrate your understanding of TigerConnect's products and the healthcare IT industry
- Showcase your ability to work effectively with cross-functional teams and manage multiple projects simultaneously
ATS Keywords: Customer Marketing, Content Creation, Advocacy Programs, Healthcare IT Marketing, Cross-Functional Teams, Project Management
ASSUMPTION: TigerConnect uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- CRM platform (e.g., Salesforce, HubSpot CRM)
- Marketing automation tools (e.g., Marketo, Pardot)
- Digital content distribution channels (e.g., email marketing platforms, social media management tools)
- Project management tools (e.g., Asana, Trello)
- Customer success software (e.g., Gainsight, Totango)
ASSUMPTION: The specific tools and technologies used by TigerConnect may vary, but the listed examples provide a good starting point for applicants to familiarize themselves with relevant software.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Focus on improving patient outcomes and experiences through innovative technology solutions
- Collaborative: Foster a culture of teamwork and open communication across departments and teams
- Innovative: Encourage creativity, continuous learning, and a growth mindset
Work Style:
- Agile and adaptable, with a focus on meeting the needs of customers and the market
- Data-driven and analytical, with a strong emphasis on measuring performance and optimizing campaigns
- Creative and strategic, with a focus on developing compelling customer stories and narratives
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful customer marketing campaigns in the healthcare IT sector?
- Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
- Do you thrive in a fast-paced, dynamic work environment that requires both creativity and analytical thinking?
ASSUMPTION: TigerConnect values employees who are passionate about their work, collaborative, and committed to driving customer success and market growth.
⚠️ Potential Challenges
- Managing customer expectations and ensuring a seamless flow of customer insights across teams
- Balancing the need for authentic customer stories with the demands of a fast-paced, competitive market
- Adapting to the unique challenges and opportunities presented by the healthcare IT sector
- Navigating the complexities of a hybrid work environment, with a mix of remote work and on-site collaboration
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively with strong communication, collaboration, and project management skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on customer advocacy and reference programs, requiring a unique blend of creative storytelling and analytical thinking
- While the role is similar to other customer marketing positions in the B2B SaaS space, the healthcare IT industry presents unique challenges and opportunities that require industry-specific knowledge and expertise
- Career progression in this role may lead to senior marketing positions or management opportunities within the marketing department or the company as a whole
ASSUMPTION: Applicants should be prepared to demonstrate their understanding of the unique aspects of healthcare IT marketing and customer advocacy programs.
📝 Sample Projects
- Developing a comprehensive customer reference program that includes case studies, testimonials, and customer interviews to showcase the success of TigerConnect's products
- Creating a thought leadership content series that leverages customer insights to position TigerConnect as a leader in the healthcare communications space
- Managing a customer advocacy event or webinar that brings together healthcare professionals and TigerConnect customers to share best practices and success stories
ASSUMPTION: These sample projects provide a sense of the types of initiatives applicants can expect to work on in this role, with a focus on customer marketing, content creation, and advocacy programs.
❓ Key Questions to Ask During Interview
- How does TigerConnect measure the success of customer marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- What are the most significant challenges facing the healthcare IT industry, and how does TigerConnect differentiate itself from competitors in this space?
- How does TigerConnect support the growth and development of its employees, and what opportunities are there for career advancement within the company?
- What is the company's approach to work-life balance, and how does this role accommodate remote work and flexible scheduling?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your customer marketing, content creation, and advocacy program experience, with a focus on the healthcare IT sector
- Prepare examples of successful customer marketing campaigns or projects you've led in the past, demonstrating your ability to develop and execute strategic marketing programs
- Demonstrate your understanding of TigerConnect's products and the healthcare IT industry, showcasing your ability to work effectively with cross-functional teams and manage multiple projects simultaneously
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
