📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Three Ireland (Hutchison) Limited
🔹 Location: Dublin, Ireland
🔹 Job Type: Hybrid (2/3 days per week office based)
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer-focused communication strategies across key owned channels
- Managing and delivering the customer website experience
- Leveraging marketing technology and performance marketing principles to optimize customer journeys
- Collaborating with cross-functional teams to deliver effective marketing campaigns
- Managing and developing a high-performing team
ASSUMPTION: This role requires a strong understanding of marketing technology and performance marketing principles, as well as excellent project management and leadership skills.
📋 Key Responsibilities
✅ Develop and evolve a comprehensive strategy and plan to achieve key business objectives, including retention, acquisition, and brand metrics, across all key channels
✅ Design and deliver a strategic plan that leverages new marketing technology functionality, particularly in omnichannel marketing, as well as CDP, XtremePush, the website, and customer communications
✅ Develop and implement a CRM strategy encompassing the entire customer journey, from initial engagement and onboarding to ongoing relationship management and retention
✅ Serve as the Marketing Technology Product Owner and subject matter expert, providing guidance and support on the selection, implementation, and utilisation of marketing technologies
✅ Develop and implement a Paid Media tagging and analysis strategy utilising analytics tools and Google tools to track campaign performance and optimise return on investment
✅ Develop and implement an SEO strategy to enhance Three's organic reputation and drive traffic to the website
✅ Manage and deliver the customer website experience, including online user journeys and landing pages, working closely with key teams, including Digital and Brand, to develop effective plans
✅ Collaborate with key stakeholders and channel owners to plan and deliver campaigns
✅ Influence senior stakeholders by effectively communicating strategic recommendations and demonstrating the value of customer-centric communication strategies
✅ Inspire, develop, and manage a high-performing, best-in-class team of one to achieve business objectives
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a versatile and adaptable candidate.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in a similar role, with a strong background in marketing technology and performance marketing
Required Skills:
- Expertise in CRM, marketing automation, data analytics, CMS, and email marketing platforms
- Strong understanding of paid media, SEO, CRO, and performance tracking
- Excellent project management skills
- Proven leadership and team management skills
- Strong attention to detail and analytical mindset
- Excellent communication and stakeholder management skills
Preferred Skills:
- Experience with Adobe Analytics
- Familiarity with BTL analytics and insights
- Knowledge of the telecommunications industry
ASSUMPTION: Candidates with a proven track record in customer marketing, particularly within the telecommunications industry, will be at an advantage.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per annum (Estimated, based on industry standards for a mid-level marketing manager in Dublin)
Benefits:
- Flexible working with a Hybrid model (2/3 days per week office based)
- Competitive salary, annual performance bonus, and pension contribution
- 25 days holidays plus 2.5 company days
- Annual Leave buy or sell (up to 5 days AL each year)
- Healthcare Insurance through a flexible benefits programme
- Life assurance, phone & laptop, subsidized canteen
- Access to learning & development tools such as LinkedIn Learning
- Free on-site parking
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing manager in Dublin. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 1,001-5,000 employees
Founded: 2005
Company Description:
- Three is Ireland’s largest mobile telecommunications provider with 48.4% market share and 4.9 million customers
- Strives to provide customers with a better-connected life through meaningful products, best-in-class service, and a connected network experience
- Has invested over €2 billion in building its business in Ireland, including a €1.1 billion investment in upgrading and expanding its network and IT infrastructure
Company Specialties:
- Telecommunications
- Mobile
- Fixed line
- Broadband
- Wi-fi
- 4G
- Network
- ICT
- 3Connect
- Roaming
- VoIP
- Conferencing
- Security
- Internet of Things (IoT)
- Machine to Machine (M2M)
- Mobile Device Management (MDM)
- Managed LAN
- Managed WAN
- Unified Communications (UC)
Company Website: www.three.ie
ASSUMPTION: Three Ireland is a well-established telecommunications company with a strong market presence and a focus on providing a better-connected life for its customers.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the Head of Channel Marketing
Work Arrangement: Hybrid (2/3 days per week office based)
Growth Opportunities:
- Potential progression to a senior marketing role within the company
- Opportunities to gain experience in various marketing channels and technologies
- Possibility to work on high-impact projects that drive business results
ASSUMPTION: This role offers opportunities for career growth and development within the marketing function at Three Ireland.
🌍 Location & Work Environment
Office Type: Corporate office with a hybrid work arrangement
Office Location(s): 28/29 Sir John Rogerson's Quay, Dublin 2, Ireland
Geographic Context:
- Dublin is the capital and largest city in Ireland, with a vibrant tech and startup scene
- The office is located in the Dublin Docklands, a thriving business district with easy access to public transportation
- Dublin offers a high quality of life, with a rich cultural scene, excellent education options, and a variety of housing options
Work Schedule: Full-time, 40 hours per week, with flexible working hours and remote work options
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and a panel of team members
- Final interview with the Head of Channel Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Technical expertise in marketing technology and performance marketing
- Leadership and team management skills
- Communication and stakeholder management skills
- Cultural fit and alignment with Three's values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare examples of your experience with marketing technology and performance marketing
- Research Three Ireland and the telecommunications industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Customer Marketing, Marketing Manager, CRM, Marketing Automation, Data Analytics, CMS, Email Marketing, Paid Media, SEO, CRO, Performance Tracking, Project Management, Customer Segmentation, Content Management, Digital Marketing, Stakeholder Management
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, technical expertise, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analytics tools (e.g., Google Analytics, Adobe Analytics)
- CMS platforms (e.g., WordPress, Adobe Experience Manager)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Paid media platforms (e.g., Google Ads, Facebook Ads)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will have experience with a range of marketing technology tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How do you ensure that your marketing strategies are customer-centric and tailored to the target audience?
- Can you provide an example of a time when you leveraged data and analytics to inform a marketing decision or strategy?
- How do you approach collaborating with cross-functional teams to deliver effective marketing campaigns?
ASSUMPTION: Three Ireland values candidates who are customer-focused, data-driven, and collaborative, with a strong work ethic and a willingness to adapt to change.
⚠️ Potential Challenges
- Managing a high-performing team and delivering on key business objectives
- Balancing strategic planning with hands-on execution
- Keeping up with the latest marketing technology trends and tools
- Working in a fast-paced and dynamic environment
ASSUMPTION: The successful candidate will be able to thrive in a challenging and fast-paced environment, with a strong focus on delivery and results.
📈 Similar Roles Comparison
- This role is unique in its focus on customer marketing and leveraging marketing technology to optimize customer journeys
- Compared to other marketing roles, this position requires a strong understanding of CRM, marketing automation, data analytics, and performance tracking
- Career progression in this role could lead to senior marketing positions within the company or other telecommunications organizations
ASSUMPTION: This role offers a unique opportunity to specialize in customer marketing and gain valuable experience in marketing technology and performance marketing.
📝 Sample Projects
- Developing and implementing a CRM strategy to improve customer retention and acquisition
- Leveraging marketing automation to create personalized and targeted email marketing campaigns
- Optimizing the customer website experience to improve user journeys and drive engagement
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring a strong understanding of marketing technology and performance marketing principles.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Channel Marketing team?
- How does the Channel Marketing team collaborate with other marketing teams and stakeholders within the organization?
- What are the key priorities for this role in the first 90 days?
- How does Three Ireland support the professional development and growth of its employees?
- What are the biggest challenges facing the telecommunications industry, and how is Three Ireland addressing them?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for this role
- Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of Three Ireland's mission and values
- If applicable, prepare examples of your experience with marketing technology and performance marketing to showcase during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
