📌 Core Information
🔹 Job Title: Customer Marketing Manager - B2B SaaS
🔹 Company: Avetta, LLC
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Full-Time, Hybrid (3 days in office, 2 days work from home)
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with remote work consideration for those outside commutable distance)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic customer marketing programs to enhance retention, engagement, advocacy, expansion, and reputation management.
- Collaborating with Customer Success, Sales, Product, and Brand teams to deliver impactful marketing initiatives that support customer growth and long-term success.
- Managing customer engagement programs, customer advocacy, and reputation management efforts.
- Driving marketing strategies for customer expansion and defining customer marketing KPIs.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and manage customer engagement programs that drive retention, product adoption, and satisfaction.
✅ Lead the Customer Advocacy Program, including case studies, testimonials, referrals, and speaking opportunities.
✅ Collaborate with content teams to develop compelling customer success stories, videos, and testimonials that highlight Avetta’s impact.
✅ Drive marketing strategies for customer expansion, supporting upsell and cross-sell opportunities through targeted campaigns.
✅ Oversee customer advisory boards (APEX & ESG) and play a pivotal role in Avetta Summits.
✅ Lead reputation management efforts, including online third-party review sites and campaigns to amplify customer voices.
✅ Define customer marketing KPIs, track engagement and advocacy metrics, and optimize strategies to influence deals and revenue growth.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 5+ years of experience in B2B SaaS customer marketing, lifecycle marketing, or demand generation.
Required Skills:
- Proven success in customer advocacy programs, ABM strategies, and retention-focused marketing.
- Experience managing customer advisory boards, summits, and community engagement initiatives.
- Proficiency with CRM (Salesforce), marketing automation (Marketo, HubSpot), and online review platforms (e.g., TrustRadius, Capterra).
- Strong project management and cross-functional collaboration skills.
Preferred Skills:
- Experience with Avetta's products or similar SaaS solutions.
- Fluency in additional languages (Spanish, French, German, etc.).
ASSUMPTION: Candidates with experience in B2B SaaS and a strong background in customer marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-level marketing role in Dallas, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for remote work days)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Avetta operates in the IT Services and IT Consulting industry, focusing on supply chain risk management, contractor management, and occupational safety.
Company Size: Avetta has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2003, with over two decades of experience in the industry.
Company Description:
- Avetta provides a unified platform for proactively identifying, assessing, and mitigating supply chain risks.
- The company offers robust supplier monitoring, advanced cybersecurity measures, ESG compliance, and subcontractor management solutions.
- Avetta serves various industries, including manufacturing, construction, energy, and life sciences.
Company Specialties:
- Supply Chain Risk Management
- Supply Chain Management
- Contractor Management
- Supplier Management
- Occupational Safety
- Risk Management
- ESG
Company Website: http://www.avetta.com
ASSUMPTION: Avetta's focus on supply chain risk management and its comprehensive platform make it a unique player in the IT Services and IT Consulting industry.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and advancement within the marketing department or into management positions.
Reporting Structure: This role reports directly to the Senior Director of Customer Marketing and works closely with cross-functional teams, including Customer Success, Sales, Product, and Brand.
Work Arrangement: Hybrid schedule (3 days in office, 2 days work from home), with remote work consideration for those outside commutable distance.
Growth Opportunities:
- Advancement within the marketing department, such as promotion to Senior Manager or Director of Customer Marketing.
- Expansion into other areas of the business, such as product management or sales enablement.
- Development of leadership skills through mentorship and management opportunities.
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Avetta's Dallas office is a modern, collaborative workspace with a mix of open and private work areas.
Office Location(s): 3300 Triumph Blvd, Ste. 800, Lehi, UT 84043, US
Geographic Context:
- Dallas, Texas, is a major metropolitan area with a diverse economy and a thriving job market.
- The city offers a mix of urban and suburban living options, with a variety of neighborhoods to choose from.
- Dallas has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for remote work days)
ASSUMPTION: The Dallas office provides a collaborative and engaging work environment, with opportunities for both in-person and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and skills-based interview with the hiring manager
- Case study or project presentation to the marketing leadership team
- Final interview with the Senior Director of Customer Marketing
Key Assessment Areas:
- Customer marketing strategy and planning
- Cross-functional collaboration and stakeholder management
- Project management and execution skills
- Data-driven decision making and analytics
Application Tips:
- Tailor your resume to highlight relevant experience in customer marketing, lifecycle marketing, or demand generation.
- Include specific examples of your success in customer advocacy programs, ABM strategies, and retention-focused marketing.
- Prepare a case study or project presentation that demonstrates your ability to develop and execute strategic customer marketing programs.
- Follow up with the Talent Acquisition team one week after submitting your application to express your continued interest in the role.
ATS Keywords: Customer Marketing, Lifecycle Marketing, Demand Generation, Customer Advocacy Programs, ABM Strategies, Retention Marketing, Project Management, Cross-Functional Collaboration, CRM, Marketing Automation, Online Review Platforms, Customer Engagement, Product Adoption, Customer Satisfaction, Reputation Management, Metrics Tracking, Campaign Management
ASSUMPTION: Avetta's application process is designed to assess candidates' strategic thinking, project management skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Marketo, HubSpot
- Online Review Platforms: TrustRadius, Capterra
- Project Management: Asana, Trello, or similar tools
- Data Analysis: Google Analytics, Tableau, or similar tools
ASSUMPTION: Familiarity with these tools is preferred, but not required, as Avetta provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach developing and executing strategic customer marketing programs that drive retention, engagement, and advocacy?
- Can you provide an example of a successful customer advocacy program you've managed, and how you measured its impact?
- How do you collaborate effectively with cross-functional teams, and how have you managed stakeholder relationships in previous roles?
ASSUMPTION: Avetta values candidates who align with their company values and demonstrate a strong work ethic, strategic mindset, and collaborative approach.
⚠️ Potential Challenges
- Managing multiple customer engagement programs simultaneously, requiring strong project management skills and prioritization.
- Balancing strategic planning with tactical execution, necessitating adaptability and time management skills.
- Working with a diverse set of stakeholders, requiring strong communication and collaboration skills.
- Keeping up with industry trends and best practices in customer marketing, necessitating continuous learning and professional development.
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, effective communication, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Customer Success Manager: Focuses on customer retention and expansion, but may not have the same level of strategic planning and advocacy responsibilities as a Customer Marketing Manager.
- Demand Generation Manager: Primarily focused on driving leads and pipeline, whereas a Customer Marketing Manager focuses on customer retention, engagement, and advocacy.
- Product Marketing Manager: Responsible for go-to-market strategy and positioning, while a Customer Marketing Manager focuses on customer success and advocacy.
ASSUMPTION: Each of these roles plays a critical part in the marketing organization, but the Customer Marketing Manager role is unique in its focus on customer success and advocacy.
📝 Sample Projects
- Developing and executing a customer referral program that drives customer engagement and expansion.
- Managing a customer advisory board, including planning and executing quarterly meetings and gathering customer feedback.
- Creating a customer success story or case study that highlights Avetta's impact on a specific customer's business.
ASSUMPTION: These projects demonstrate the strategic and tactical responsibilities of a Customer Marketing Manager and provide examples of the types of initiatives this role may be involved in.
❓ Key Questions to Ask During Interview
- How does Avetta measure the success of its customer marketing programs, and how do these metrics influence business decisions?
- Can you describe the team structure and dynamics within the marketing department, and how does the Customer Marketing Manager role fit into this structure?
- How does Avetta support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the Customer Marketing team in the next 12-24 months, and how can this role help address them?
- How does Avetta foster a culture of innovation and continuous improvement within its marketing department?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in customer marketing, lifecycle marketing, or demand generation.
- Prepare a case study or project presentation that demonstrates your ability to develop and execute strategic customer marketing programs.
- Follow up with the Talent Acquisition team one week after submitting your application to express your continued interest in the role.
- Prepare for interviews by researching Avetta's products, industry, and company culture, and practicing your responses to common interview questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
