📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Culture Amp
🔹 Location: New York City, New York, United States
🔹 Job Type: Hybrid (1 day per week on-site)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: Hybrid (with on-site work requirement)
🚀 Job Overview
Key aspects of this role include:
- Driving customer engagement, adoption, retention, and revenue growth through integrated marketing and ABM programs
- Designing and implementing engaging, revenue-generating campaigns
- Collaborating cross-functionally with brand, product marketing, regional marketing, customer advocacy, and sales teams
- Analyzing key performance indicators and reporting on marketing metrics
- Supporting product launches and driving broader marketing initiatives
ASSUMPTION: This role requires a strong understanding of customer data and the ability to develop and execute strategic marketing plans to generate expansion opportunities.
📋 Key Responsibilities
✅ Design and implement engaging, revenue-generating campaigns that increase engagement, drive retention, and uncover upsell opportunities throughout the post-sales customer lifecycle
✅ Support the strategy, development, execution, and management of customer ABM programs
✅ Track, forecast, and report on key marketing metrics, including MQLs, opportunities, and pipeline impact, while also analyzing key performance indicators such as open rates, click-through rates, and customer engagement trends
✅ Collaborate with cross-functional teams (Customer Success, Product Marketing, Sales) to align on customer engagement strategies and optimize lead follow-up from campaigns and events
✅ Partner with key stakeholders (Sales, Regional Marketing, Product Marketing, Customer Education) to support product launches and drive broader marketing initiatives
✅ Coordinate and support customer newsletters, product update sessions, webinars, and roundtable discussions to drive adoption and communicate key updates
✅ Support customer onboarding, education, and adoption initiatives to drive engagement and retention
✅ Oversee the planning, production, and execution of digital webinars, ensuring seamless content development, design, logistics, and promotional strategies
ASSUMPTION: This role may require occasional weekend or evening work to support webinars and events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-4 years of experience in Customer Marketing, Demand Generation, or ABM marketing within B2B SaaS/tech
Required Skills:
- Proven track record of running marketing programs with measurable success
- Understanding of marketing principles, campaign execution, and customer lifecycle strategies
- Excellent written and verbal communication skills
- Hands-on experience with martech and project management tools such as Salesforce, Looker, HubSpot, 6sense, Sendoso, and Asana
Preferred Skills:
- Marketing or Communications Degree
- Experience collaborating across brand, content, regional marketing, sales, and revenue operations
- Understanding of multi-channel marketing and buyer journey application
- Ability to work independently while partnering across multiple geographies
- Analytical skills, leveraging insights to improve campaign performance
- Comfortable navigating ambiguity and shifting priorities in a fast-paced environment
- Digital event experience, Splash Studio
ASSUMPTION: While a degree is preferred, relevant experience may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 USD (estimated, based on role, experience level, and location)
Benefits:
- Employee Share Options Program
- Programs, coaching, and budgets to help you thrive personally and professionally
- Access to external providers for mental wellbeing and coaching support
- Monthly Camper Life Allowance
- Team budgets dedicated to team building activities and connection
- Intentional quarterly wellbeing pauses
- Extended year-end breaks
- Excellent parental leave and in work support program
- 5 Social Impact Days a year
- MacBooks for you to do your best and a work from home office budget
- Medical insurance coverage for you and your family (Available for US & UK only)
Working Hours: Full-time (40 hours per week), with occasional weekend or evening work required
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual base salary will vary based on various factors, including market and individual skills, capabilities, and experience, objectively assessed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Employee Engagement and Experience Platform
Company Size: Medium (501-1,000 employees), with a global presence and a significant impact on the employee experience industry
Founded: 2010, with headquarters in Richmond, Victoria, Australia
Company Description:
- Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work
- Empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams
- Powered by people science and the most comprehensive employee dataset in the world, with innovative companies such as Canva, On, Asana, Dolby, McDonalds, and Nasdaq depending on Culture Amp every day
Company Specialties:
- Employee Engagement
- Engagement Surveys
- Exit Surveys
- People Analytics
- Employee Intelligence
- Employee Feedback
- On-boarding Surveys
- Annual Surveys
- Pulse Surveys
- Diversity and Inclusion
- Employee Feedback
- Performance Management
- Diversity, Equity, and Inclusion (DEI)
Company Website: Culture Amp
ASSUMPTION: Culture Amp is committed to creating a better world of work for all, with a strong focus on diversity, equity, and inclusion, and anti-racism initiatives.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Senior Manager, Customer Marketing, with a dotted line to the Director of Customer Marketing and the VP of Marketing
Work Arrangement: Hybrid, with on-site work required up to 1 day per week in one of Culture Amp's hubs (Chicago, San Francisco, NYC, ATX)
Growth Opportunities:
- Potential advancement to Senior Customer Marketing Manager or similar roles within the marketing department
- Opportunities to expand responsibilities and impact across multiple regions and teams
- Possibility to transition into other marketing or leadership roles within the organization
ASSUMPTION: Culture Amp values internal mobility and offers various growth opportunities for employees looking to develop their careers within the organization.
🌍 Location & Work Environment
Office Type: Hybrid, with on-site work required up to 1 day per week in one of Culture Amp's hubs (Chicago, San Francisco, NYC, ATX)
Office Location(s): 29 Stewart St, Level 2, Richmond, Victoria, AU; 115 Sansome Street, Suite 500, San Francisco, California 94104, US; 35 Luke Street, 1st Floor, London, England EC2A 4LH, GB; 1 Whitehall Street, 18th floor, New York, New York 10004, US; 233 South Wacker Drive, Suite 2410, Chicago, Illinois 60606, US; Skalitzer Straße 104, Office 121, Berlin, BE 10997, DE
Geographic Context:
- New York City, New York, United States: A major global city with a vibrant culture, diverse population, and numerous job opportunities
- Access to various amenities, entertainment, and professional networking events
- Competitive job market with numerous marketing and tech companies
Work Schedule: Full-time (40 hours per week), with occasional weekend or evening work required to support webinars and events
ASSUMPTION: The hybrid work arrangement allows for flexibility and work-life balance, with the occasional on-site requirement to foster collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Behavioral and skills assessment with the hiring manager
- Final interview with the Senior Manager, Customer Marketing, and other key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Customer marketing and campaign execution skills
- Data analysis and reporting capabilities
- Communication and collaboration skills
- Adaptability and problem-solving abilities
- Alignment with Culture Amp's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Demonstrate your understanding of customer marketing principles and ABM strategies
- Showcase your ability to analyze data and drive campaign performance
- Prepare for behavioral interview questions focusing on problem-solving, collaboration, and adaptability
- Research Culture Amp's company culture, values, and mission to show your enthusiasm and alignment
ATS Keywords: Customer Marketing, Demand Generation, ABM, Campaign Execution, Customer Lifecycle, Marketing Principles, Communication Skills, Martech, Project Management, Data Analysis, Customer Engagement, Retention Strategies, Upsell Opportunities
ASSUMPTION: Culture Amp uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help improve your visibility to recruiters.
🛠️ Tools & Technologies
- Salesforce
- Looker
- HubSpot
- 6sense
- Sendoso
- Asana
- Splash Studio
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training and onboarding will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Collaborative
- Adaptable
- Impactful
Work Style:
- Data-driven
- Results-oriented
- Collaborative
- Adaptable
- Customer-focused
Self-Assessment Questions:
- How do you demonstrate customer-centricity in your marketing strategies?
- Can you provide an example of a time when you had to adapt your approach to meet changing customer needs or market conditions?
- How do you prioritize and balance multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Culture Amp values employees who embody their core values and work style, fostering a strong company culture and positive work environment.
⚠️ Potential Challenges
- Occasional weekend or evening work may be required to support webinars and events
- Managing multiple projects and deadlines in a fast-paced environment can be challenging
- Navigating ambiguity and shifting priorities may be required
- Working remotely with a hybrid team may present unique communication and collaboration challenges
- Balancing customer engagement and retention strategies with revenue growth objectives can be complex
ASSUMPTION: Culture Amp provides resources and support to help employees overcome these challenges and succeed in their roles.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Demand Generation Manager: Both roles focus on driving customer engagement and revenue growth, but Customer Marketing Manager is more focused on post-sales customer lifecycle management, while Demand Generation Manager focuses on pre-sales lead generation
- Customer Marketing Manager vs. Product Marketing Manager: Both roles require strong communication skills and customer focus, but Product Marketing Manager is more focused on product launches and positioning, while Customer Marketing Manager focuses on customer engagement and retention
- Career path comparison: Customer Marketing Manager is a mid-level role with opportunities for advancement to Senior Customer Marketing Manager or similar roles within the marketing department, or transitioning into other marketing or leadership roles within the organization
ASSUMPTION: Understanding the differences between similar roles and career paths can help applicants identify the best fit for their skills, experiences, and career goals.
📝 Sample Projects
- Developing and executing a customer onboarding campaign to drive engagement and retention
- Collaborating with cross-functional teams to launch a new product feature and drive adoption
- Analyzing customer data to identify trends and optimize marketing strategies
ASSUMPTION: These sample projects illustrate the diverse responsibilities and collaborative nature of the Customer Marketing Manager role at Culture Amp.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy and organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Culture Amp support the professional development and growth of its marketing team members?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Culture Amp foster a positive and inclusive work environment for its employees?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about your potential fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare for behavioral interview questions focusing on problem-solving, collaboration, and adaptability
- Research Culture Amp's company culture, values, and mission to show your enthusiasm and alignment
- Follow up with the hiring manager within one week of your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
