Customer Marketing Manager CLC

📌 Core Information

🔹 Job Title: Customer Marketing Manager CLC

🔹 Company: Mitratech

🔹 Location: Remote Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing customer lifecycle marketing strategies
• Collaborating with cross-functional teams to create engaging customer campaigns
• Analyzing campaign performance and providing data-driven recommendations
• Driving customer advocacy and retention through effective marketing programs

ASSUMPTION: This role requires a strong understanding of customer lifecycle marketing and experience in B2B technology sector.

📋 Key Responsibilities

✅ Collaborate with Customer Success, Customer Experience, Product Marketing, and Field Marketing teams to develop high-performing customer education, engagement, and expansion campaigns

✅ Develop and manage multi-channel marketing lifecycle campaigns that communicate and reinforce product value, optimize solution adoption, and drive retention

✅ Develop and execute customer lifecycle marketing strategies, supporting at-risk segments and implementing proactive retention initiatives

✅ Segment customers based on value needs and product usage to inform campaign development

✅ Leverage content and tools to drive internal and external visibility and engagement on key solutions and products

✅ Collect and analyze campaign performance and customer usage data, feedback, and behavioral trends to refine positioning, improve education programs, and enhance customer experiences

✅ Drive customer advocacy initiatives including online reviews, testimonials, customer success stories, customer events, reference programs, and speaking opportunities

✅ Maintain customer story library database and share regular updates and communication to sales, marketing, and Customer Experience teams

ASSUMPTION: This role requires strong project management skills and the ability to work effectively with multiple teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of customer marketing or customer lifecycle experience, preferably in the B2B technology sector

Required Skills:

• Proven track record in designing and executing multi-channel marketing campaigns that drive customer engagement and retention
• Strong communication skills with the ability to write compelling copy and communicate with executives
• Skilled at building relationships and working collaboratively with cross-functional stakeholders
• Experienced in managing multiple projects and initiatives while staying on strategy, on time, and on budget
• Strong analytical skills and ability to provide data-driven recommendations to management

Preferred Skills:

• Fluency in French

ASSUMPTION: Fluency in French is preferred but not required for this role.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for similar roles in Canada)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Generous time off policy
• Professional development opportunities

Working Hours: Full-time, with a preference for candidates who can work standard business hours aligned with the Eastern Time Zone (EST)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Canada. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 1987

Company Description:

• Mitratech is a trusted, global technology partner empowering corporate legal, risk & compliance, and HR professionals to maximize productivity, control expense, and mitigate risk
• With a proven portfolio of end-to-end solutions, organizations worldwide can proactively identify and implement best practices and standardize processes across all lines of business to manage risk and ensure business continuity
• Mitratech partners with more than 10,000 companies worldwide, from small nimble teams needing tech-enablement, to the largest organizations in the world trying to centralize, streamline, and collaborate across their legal and risk functions

Company Specialties:

• Matter Management
• Legal
• Compliance
• Legal Hold
• Corporate Secretary
• eBilling
• eDiscovery
• TeamConnect
• GRC
• Expert Bill Review
• Machine Learning / AI driven technology
• Contract Lifecycle Management
• Spend Management
• Policy Management
• Operational Risk Management
• Firm Management
• Workflow Automation
• Enterprise Legal Management
• Regulatory Controls
• ESG
• Cyber Security & Info Sec
• Model Risk / Info Governance
• and Healthy & Safety

Company Website: http://www.mitratech.com

ASSUMPTION: Mitratech's extensive experience and global presence make it an attractive employer for professionals seeking to grow their careers in the software development industry.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Senior Director of Customer Marketing

Work Arrangement: Remote (Canada), with a preference for candidates who can work standard business hours aligned with the Eastern Time Zone (EST)

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on high-impact projects and gain exposure to senior leadership
• Chance to develop expertise in customer lifecycle marketing and drive strategic initiatives

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on the company's customer marketing efforts.

🌍 Location & Work Environment

Office Type: Remote (Canada)

Office Location(s): Remote work from anywhere in Canada

Geographic Context:

• Canada has a diverse and multicultural population, with a strong focus on work-life balance
• Remote work allows for flexibility and a better work-life balance
• Canada has a robust tech industry, with many opportunities for career growth and development

Work Schedule: Full-time, with a preference for candidates who can work standard business hours aligned with the Eastern Time Zone (EST)

ASSUMPTION: Remote work in Canada offers a unique blend of work-life balance, cultural diversity, and career growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the senior director of customer marketing
• Background check and offer

Key Assessment Areas:

• Customer lifecycle marketing expertise
• Campaign development and execution skills
• Analytical skills and data-driven decision-making
• Communication and collaboration skills

Application Tips:

• Highlight relevant customer lifecycle marketing experience and achievements in your resume
• Prepare examples of successful customer marketing campaigns you've developed and executed
• Demonstrate your understanding of Mitratech's products and customer base in your cover letter
• Be prepared to discuss your approach to customer segmentation and personalization

ATS Keywords: Customer Marketing, Customer Lifecycle, B2B Technology, Multi-Channel Marketing, Customer Engagement, Retention Strategies, Analytical Skills, Communication Skills, Project Management, Cross-Functional Collaboration, Content Development, Campaign Performance Analysis, Customer Advocacy, Data-Driven Recommendations

ASSUMPTION: Mitratech's interview process is designed to assess candidates' technical skills, cultural fit, and strategic thinking.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Asana
• Slack

ASSUMPTION: This role requires proficiency in marketing automation tools, CRM, and project management software.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and accountable
• Adaptable and open to change

Self-Assessment Questions:

• How do you approach customer segmentation and personalization in your marketing campaigns?
• Can you provide an example of a successful customer retention initiative you've implemented?
• How do you stay organized and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Mitratech values candidates who are customer-focused, data-driven, and collaborative, with a strong work ethic and a results-oriented mindset.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working remotely and maintaining productivity and focus
• Balancing customer retention and expansion initiatives
• Keeping up with industry trends and best practices in customer lifecycle marketing

ASSUMPTION: These challenges can be overcome with strong project management skills, a results-oriented mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Customer Marketing Manager vs. Customer Success Manager: Customer Marketing focuses more on driving customer engagement and retention through marketing campaigns, while Customer Success focuses on proactive customer management and relationship building
• Customer Marketing Manager vs. Product Marketing Manager: Customer Marketing focuses on customer engagement and retention, while Product Marketing focuses on product positioning, messaging, and launch strategies
• Career Path: Customer Marketing Manager → Senior Customer Marketing Manager → Director of Customer Marketing → Vice President of Marketing

ASSUMPTION: Customer Marketing Manager roles vary depending on the organization's size, industry, and specific business needs.

📝 Sample Projects

• Developing and executing a customer onboarding campaign to drive product adoption and engagement
• Analyzing customer data to identify at-risk segments and implementing proactive retention initiatives
• Creating and managing a customer advocacy program to generate positive reviews and testimonials

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Customer Marketing Manager role at Mitratech.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the customer marketing team currently, and how can this role help address them?
• How does Mitratech measure the success of customer marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for growth and development within the marketing department?
• How does Mitratech support work-life balance for remote employees?
• What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the marketing department?

ASSUMPTION: These interview questions demonstrate a candidate's interest in the role, the company, and its culture, while also providing valuable insights into the organization's priorities and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight relevant customer lifecycle marketing experience and achievements in your resume
• Prepare examples of successful customer marketing campaigns you've developed and executed
• Demonstrate your understanding of Mitratech's products and customer base in your cover letter
• Be prepared to discuss your approach to customer segmentation and personalization
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.