Customer Marketing Manager

📌 Core Information

🔹 Job Title: Customer Marketing Manager

🔹 Company: FanDuel

🔹 Location: New City, New York, United States

🔹 Job Type: On-site

🔹 Category: 🌟 Customer Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving customer retention and marketing initiatives
• Collaborating with cross-departmental teams
• Owning retention programs for New Ventures products
• Enhancing revenue-driving marketing strategies

ASSUMPTION: The role focuses primarily on customer retention through strategic marketing initiatives as inferred from the context provided.

📋 Key Responsibilities

✅ Oversee the lifecycle of all New Ventures retention campaigns

✅ Optimize retention programs by collaborating with departments such as Acquisition and Promotions

✅ Build and manage marketing budgets to achieve business objectives

✅ Analyze customer data to enhance new customer lifecycle journeys

✅ Implement and test innovative customer programs

✅ Develop a personalized, real-time automation strategy for customer communication

✅ Serve as a subject-matter expert advising on marketing best practices

✅ Enhance communications and promotional strategy within the customer journey

ASSUMPTION: The responsibilities involve significant cross-functional interaction to effectively manage and optimize customer retention programs.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent industry experience preferred

Experience: Minimum of 5 years in marketing, commercial, or strategy roles

Required Skills:

• Strong analytical and project management skills
• Ability to prioritize and execute on multiple projects
• Effective communication skills

Preferred Skills:

• Experience in technology, sports, or gaming categories
• Design thinking skills

ASSUMPTION: The required qualifications highlight a preference for candidates with a broad background in marketing, enhanced by specific industry-related skills.

💰 Compensation & Benefits

Salary Range: $103,000 - $122,000 USD, dependent on experience and market demand

Benefits:

• Diverse health plans, including mental health support
• Generous paid time off and sick leave
• 401k with up to a 5% match

Working Hours: 40 hours per week with potential flexibility

ASSUMPTION: The compensation package is highly competitive, emphasizing health and wellness alongside robust retirement options.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers with a focus on sports-tech and gaming

Company Size: 1,001-5,000 employees, allowing for substantial resources and collaboration opportunities

Founded: 2009, maintaining a strong foothold in the gaming and tech entertainment industry

Company Description:

• Leader in sports-tech entertainment in North America
• Operates numerous gaming and betting brands
• Subsidiary of Flutter Entertainment

Company Specialties:

• Mobile gaming and wagering
• Daily fantasy sports
• Sports betting and media

Company Website: https://www.fanduel.careers/

ASSUMPTION: FanDuel's comprehensive brand and operational scope offer diverse opportunities for innovation and career advancement.

📊 Role Analysis

Career Level: Mid to senior level with decision-making authority

Reporting Structure: Likely reporting to senior marketing or customer experience management

Work Arrangement: Hybrid, allowing a balance of in-office and remote work

Growth Opportunities:

• Potential to lead large-scale marketing campaigns
• Opportunities to influence brand strategy
• Engagement in cross-functional leadership initiatives

ASSUMPTION: The role is positioned within an innovative environment that encourages growth through responsibility and collaborative projects.

🌍 Location & Work Environment

Office Type: Modern, collaborative spaces in urban settings

Office Location(s): New York, Los Angeles, Atlanta, Jersey City

Geographic Context:

• Access to fast-paced metropolitan resources
• Presence in strategic gaming markets
• Connectivity with global operations

Work Schedule: Predominantly weekday work with flexibility for project needs

ASSUMPTION: The work environment is dynamic, conducive to innovation, and integrated with broad company resources across key geographical locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial HR screening
• Technical/role-specific interviews
• Feedback and offer stages

Key Assessment Areas:

• Marketing acumen and strategic thinking
• Ability to manage and analyze data
• Collaborative teamwork and leadership traits

Application Tips:

• Highlight cross-departmental collaboration experience
• Showcase analytical and strategic achievements
• Prepare examples of innovative marketing initiatives

ATS Keywords: Customer Retention, Marketing Initiatives, Data Analysis, Project Management, Collaboration

ASSUMPTION: The process is designed to evaluate both technical proficiency and cultural fit, ensuring alignment with company values and goals.

🛠️ Tools & Technologies

• Marketing Automation Platforms
• Data Analytics Tools
• Customer Relationship Management (CRM) Software

ASSUMPTION: Familiarity with a range of marketing technologies is expected to efficiently manage and implement data-driven strategies.

👔 Cultural Fit Considerations

Company Values:

• Team Collaboration
• Innovation and Excellence
• Diversity and Inclusion

Work Style:

• Proactive and agile in dynamic environments
• Emphasis on data-driven decision making
• Encouragement of independent resourcefulness

Self-Assessment Questions:

• Am I comfortable working in a fast-paced, competitive environment?
• Do I excel in cross-functional teams?
• Am I passionate about innovative marketing solutions?

ASSUMPTION: Fit is largely dependent on adaptability, enthusiasm for technology-driven environments, and a collaborative spirit.

⚠️ Potential Challenges

• Balancing multiple project timelines and priorities
• Adapting strategies to rapidly changing market conditions
• Navigating complexities of cross-departmental collaboration
• Maintaining consistency in customer experiences across platforms

ASSUMPTION: Challenges will require robust project management, strategic foresight, and excellent communication skills.

📈 Similar Roles Comparison

• Similar positions typically require strong data analysis and segmentation skills
• Advanced understanding of customer lifecycle management
• Experience in managing large-scale marketing campaigns

ASSUMPTION: This role is highly competitive and rewards those with a strong blend of marketing expertise and data analytics proficiency.

📝 Sample Projects

• Developing a comprehensive retention marketing strategy for a new product line
• Implementing personalized marketing automation across multiple channels
• Analyzing customer data to identify trends and enhance lifecycle marketing

ASSUMPTION: Projects likely involve strategic value and learning opportunities in data-driven marketing approaches.

❓ Key Questions to Ask During Interview

• What metrics define success in this role?
• How does this role integrate with other departments?
• What opportunities exist for professional growth and development?
• How does FanDuel support innovative ideas and initiatives?
• What are the biggest challenges currently facing the customer marketing team?

ASSUMPTION: Asking these questions can offer insights into role expectations, growth prospects, and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant marketing and analytics experience
• Prepare answers for common behavioral questions
• Research FanDuel's current marketing initiatives
• Follow up post-interview to express your continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.