📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Mitratech
🔹 Location: Remote (Canada)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Remote (Canada)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer lifecycle marketing strategies
- Collaborating with cross-functional teams to build and execute customer lifecycle campaigns
- Optimizing product adoption and retention through targeted campaigns
- Driving customer advocacy initiatives and expanding customer relationships
- Analyzing campaign performance and customer usage data to refine strategies
ASSUMPTION: This role requires a high level of collaboration and cross-functional teamwork, as well as strong analytical skills to drive data-informed decisions.
📋 Key Responsibilities
✅ Collaborate with cross-functional teams to develop and execute customer lifecycle campaigns
✅ Design and manage multi-channel marketing lifecycle campaigns to drive engagement and retention
✅ Segment customers based on value needs and product usage to inform campaign development
✅ Leverage content and tools to drive internal and external visibility and engagement on key solutions and products
✅ Collect and analyze campaign performance and customer usage data to refine positioning and improve customer experiences
✅ Drive customer advocacy initiatives, including online reviews, testimonials, and speaking opportunities
✅ Maintain customer story library database and share regular updates with sales, marketing, and Customer Experience teams
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis to optimize customer lifecycle marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of customer marketing or customer lifecycle experience, preferably in the B2B technology sector
Required Skills:
- Proven track record in designing and executing multi-channel marketing campaigns
- Strong communication skills, with the ability to write compelling copy and communicate with executives
- Skilled at building relationships and working collaboratively with cross-functional stakeholders
- Experienced in managing multiple projects and initiatives while staying on strategy, on time, and on budget
- Strong analytical skills and ability to provide data-driven recommendations to management
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with customer relationship management (CRM) software (e.g., Salesforce)
- Knowledge of customer success software (e.g., Gainsight, Totango)
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and CRM software is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for mid-senior level marketing roles in Canada)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time, with a preference for candidates who can work standard business hours aligned with the Eastern Time Zone (EST)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Canada. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 1987 (Over 35 years ago)
Company Description:
- Mitratech is a global technology partner empowering corporate legal, risk & compliance, and HR professionals
- Offers a portfolio of end-to-end solutions to maximize productivity, control expenses, and mitigate risk
- Serves over 10,000 companies worldwide, with a user base spanning more than 160 countries
Company Specialties:
- Matter Management
- Legal & Compliance
- Contract Lifecycle Management
- Enterprise Legal Management
- Risk & Information Governance
- Cybersecurity & Info Sec
Company Website: www.mitratech.com
ASSUMPTION: Mitratech's extensive experience and global presence provide a stable and established environment for employees, with opportunities for growth and learning.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: This role reports directly to the Senior Director of Customer Marketing
Work Arrangement: Remote (Canada), with a preference for candidates who can work standard business hours aligned with the Eastern Time Zone (EST)
Growth Opportunities:
- Potential career progression into senior leadership roles within the marketing department
- Chance to work on high-impact projects and drive strategic initiatives
- Opportunities to learn and develop skills in customer lifecycle marketing and cross-functional teamwork
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on Mitratech's customer marketing efforts.
🌍 Location & Work Environment
Office Type: Remote (Canada)
Office Location(s): N/A (Remote work)
Geographic Context:
- Canada has a diverse and multicultural population, with a strong focus on work-life balance
- The Eastern Time Zone (EST) is the primary time zone for Mitratech's headquarters and customer base
- Canada offers universal healthcare and a strong social safety net
Work Schedule: Full-time, with a preference for candidates who can work standard business hours aligned with the Eastern Time Zone (EST)
ASSUMPTION: Working remotely in Canada offers a high degree of flexibility and work-life balance, with access to universal healthcare and a strong social safety net.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the senior director and other team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Customer marketing and lifecycle experience
- Cross-functional teamwork and collaboration skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
Application Tips:
- Highlight relevant customer marketing and lifecycle experience in your resume
- Include specific examples of successful multi-channel marketing campaigns you've executed
- Demonstrate your ability to analyze data and make data-driven recommendations
- Prepare for behavioral interview questions focused on collaboration, problem-solving, and adaptability
ATS Keywords: Customer Marketing, Customer Lifecycle, B2B Technology, Multi-Channel Marketing, Customer Engagement, Retention, Campaign Development, Customer Advocacy, Cross-Functional Teamwork, Data Analysis
ASSUMPTION: Mitratech's interview process is designed to assess candidates' relevant experience, skills, and cultural fit, with a strong focus on customer marketing and lifecycle expertise.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Customer success software (e.g., Gainsight, Totango)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Excel, Tableau)
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools, CRM software, and data analysis tools is highly desirable for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Agile and adaptable
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you approach segmenting customers based on value needs and product usage?
- Can you provide an example of a successful multi-channel marketing campaign you've executed?
- How do you stay organized and manage multiple projects and initiatives while staying on strategy, on time, and on budget?
ASSUMPTION: Mitratech values candidates who are customer-centric, innovative, collaborative, accountable, and inclusive, with a data-driven and results-oriented work style.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- Collaborating with cross-functional teams may present communication and coordination challenges
- Analyzing campaign performance and customer usage data may require advanced data analysis skills
- Driving customer advocacy initiatives may require strong relationship-building and communication skills
ASSUMPTION: While Mitratech offers a flexible and remote-friendly work environment, this role may present unique challenges related to remote work, cross-functional teamwork, and data analysis.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Customer Success Manager: Both roles focus on customer engagement and retention, but the Customer Marketing Manager role is more focused on driving customer advocacy and expansion through targeted campaigns, while the Customer Success Manager role is more focused on customer onboarding, adoption, and renewal
- Customer Marketing Manager vs. Product Marketing Manager: Both roles require strong communication and analytical skills, but the Customer Marketing Manager role is more focused on customer lifecycle marketing and driving customer advocacy, while the Product Marketing Manager role is more focused on product positioning, messaging, and go-to-market strategy
- Customer Marketing Manager vs. Demand Generation Manager: Both roles require strong campaign development and execution skills, but the Customer Marketing Manager role is more focused on customer lifecycle marketing and driving customer advocacy, while the Demand Generation Manager role is more focused on driving top-of-the-funnel awareness and lead generation
ASSUMPTION: While these roles share some similarities, the Customer Marketing Manager role is unique in its focus on customer lifecycle marketing and driving customer advocacy.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive product adoption and retention for a new customer segment
- Analyzing customer usage data to identify at-risk segments and implementing proactive retention initiatives
- Collaborating with the sales team to develop and execute customer reference programs, resulting in a 20% increase in customer success stories and testimonials
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Customer Marketing Manager role at Mitratech.
❓ Key Questions to Ask During Interview
- How does Mitratech support the professional development and growth of its customer marketing team members?
- Can you describe the team structure and dynamics within the marketing department?
- How does Mitratech measure the success of its customer lifecycle marketing campaigns, and what are the key performance indicators (KPIs) used to track progress?
- What are the most significant challenges facing the customer marketing team in the next 1-2 years, and how can this role help address them?
- How does Mitratech foster a culture of innovation and continuous improvement within its marketing department?
ASSUMPTION: These interview questions are designed to assess Mitratech's commitment to professional development, team dynamics, campaign measurement, strategic challenges, and innovation within the marketing department.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant customer marketing and lifecycle experience, as well as any experience with marketing automation tools, CRM software, and data analysis tools
- Prepare a cover letter that demonstrates your understanding of the role and your fit for Mitratech's company culture
- If applicable, include examples of successful multi-channel marketing campaigns you've executed and the results you achieved
- Follow up with Mitratech's recruiting team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
