Customer Marketing Manager

📌 Core Information

🔹 Job Title: Customer Marketing Manager

🔹 Company: Conair LLC

🔹 Location: Stamford, Connecticut, United States

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Manufacturing

🔹 Date Posted: 2025-07-08

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (4 days/week) with flexibility to work remotely on Fridays

🚀 Job Overview

Key aspects of this role include:

• Strategic link between Marketing and Sales to drive retailer-specific plans
• Growing brand presence, shopper engagement, and business performance across key accounts
• Tailoring national brand strategies to meet both brand and customer objectives
• Collaborating cross-functionally to align on timelines, messaging, and execution
• Managing customer marketing budgets and ensuring accurate allocation, spend tracking, and invoice processing

ASSUMPTION: This role requires a strong understanding of retailer dynamics and a proven track record in developing and executing integrated marketing plans.

📋 Key Responsibilities

✅ Retailer Strategy & Execution: Partner with Sales and Brand teams to develop and execute customer-specific marketing strategies, including promotional plans, launch toolkits, and in-store/online activation tailored to each retailer.

✅ Line Review & Assortment Support: Lead preparation for retailer line reviews including data analysis, product positioning, and sell-in materials. Collaborate with cross-functional teams on assortment planning and category storytelling.

✅ Promotional Planning: Own the development and management of trade marketing calendars, promotional forecasts, and post-event analysis to optimize spend and ROI.

✅ Cross-Functional Collaboration: Act as the liaison between Sales, Brand, Product Development, Trade Marketing, and Creative to align on timelines, messaging, and execution.

✅ Retailer Media & E-commerce Support: Manage retailer-specific digital and media programs (e.g., Walmart Connect, Roundel), in partnership with eComm and media teams to maximize awareness and conversion.

✅ Insights & Reporting: Analyze retailer POS, syndicated data, and post-program performance to generate actionable insights and continuously improve future initiatives.

✅ Budget Management: Track and manage customer marketing budgets, ensuring accurate allocation, spend tracking, and invoice processing.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business, or related field

Experience: 4-6 years of experience in customer/trade/shopper marketing, preferably in CPG or retail-facing roles

Required Skills:

• Strong understanding of retailer dynamics (Walmart, Target, Costco, Amazon, etc.)
• Proven experience developing and executing integrated marketing plans
• Excellent communication, project management, and cross-functional collaboration skills
• Data-driven mindset with proficiency in POS/syndicated data tools (e.g., Nielsen, IRI, Profitero)
• Highly organized with ability to manage multiple priorities in a fast-paced environment

Preferred Skills:

• Fluency in Spanish
• Experience with retailer-specific digital and media programs (e.g., Walmart Connect, Roundel)

ASSUMPTION: A background in CPG or retail marketing is highly desirable for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for mid-senior level marketing roles in the Stamford, CT area)

Benefits:

• Comprehensive Medical/Dental/Vision plans
• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HSA/Dependent Care FSA
• Paid Parental Leave
• 401k and company match
• EAP & Employee Wellness Programs
• Volunteer Days Paid Time Off
• Free breakfast and lunch in the Stamford office

Working Hours: Full-time (40 hours/week) with flexibility to work remotely on Fridays

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing (Personal Care & Small Kitchen Appliances)

Company Size: 1,001-5,000 employees (Mid-size)

Founded: 1959 (Over 60 years ago)

Company Description:

• Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hair brushes & accessories, cosmetic bags, and travel accessories.
• Conair has a strong passion for innovation and has introduced many trendsetting products since its inception in 1959.
• Conair's brands are known worldwide, and the company continues to expand into new and emerging markets.

Company Specialties:

• Manufacturer and marketer of personal care appliances
• Personal grooming, hair brushes and accessories, small kitchen appliances, cookware, multifunctional kitchen appliances, tabletop and cutlery, Conair, Cuisinart, BabylissPro, ConairPet, TravelSmart, Waring, Scunci, haircare, and outdoor grills

Company Website: www.conair.com

ASSUMPTION: Conair's extensive history and diverse product portfolio provide a stable and established environment for employees.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Director of Customer Marketing.

Work Arrangement: Hybrid (On-site 4 days/week, remote on Fridays)

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the Customer Marketing team.
• Broad exposure to various aspects of marketing, working with multiple brands and retailers.
• Opportunities to develop leadership skills through cross-functional collaboration and team management.

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing a strong foundation for career growth in marketing.

🌍 Location & Work Environment

Office Type: Hybrid (On-site and remote work arrangement)

Office Location(s): Stamford, CT

Geographic Context:

• Stamford, CT is located in Fairfield County, approximately 30 miles northeast of New York City.
• The area offers a mix of urban and suburban living, with a variety of cultural, recreational, and dining options.
• Stamford is home to several major corporations and has a diverse and multicultural population.

Work Schedule: Full-time (40 hours/week) with flexibility to work remotely on Fridays

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit
• In-depth behavioral interviews to evaluate problem-solving skills, strategic thinking, and relevant experience
• Case study or presentation to demonstrate analytical skills and creative approach to marketing challenges
• Final round interviews with key stakeholders to discuss fit and next steps

Key Assessment Areas:

• Strategic thinking and ability to develop tailored marketing plans
• Strong analytical skills and proficiency in data analysis tools
• Excellent communication and project management skills
• Cross-functional collaboration and ability to work effectively with various teams
• Understanding of retailer dynamics and customer behavior

Application Tips:

• Highlight relevant experience in customer/trade/shopper marketing, with a focus on retailer-specific strategies and promotional planning.
• Demonstrate proficiency in POS/syndicated data tools and provide examples of data-driven decision-making.
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role and company.
• Prepare for behavioral interviews by reflecting on past challenges and successes in marketing roles.
• Research Conair's products, brands, and competitors to show your enthusiasm and understanding of the industry.

ATS Keywords: Customer Marketing, Retailer Strategy, Promotional Planning, Cross-Functional Collaboration, Data Analysis, POS Data, Syndicated Data, Integrated Marketing Plans, Retail Dynamics, Budget Management, Trade Marketing, E-commerce Support

ASSUMPTION: Conair's hiring process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking and problem-solving abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Data analysis tools (Nielsen, IRI, Profitero)
• Project management tools (Asana, Trello, Microsoft Project)
• Customer relationship management (CRM) software (Salesforce, HubSpot)
• Marketing automation platforms (Marketo, Pardot)

ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Conair is driven by a passion for innovation and continuously introduces new products and features.
• Quality: Conair is committed to delivering high-quality products that enhance customers' lives.
• Customer Focus: Conair prioritizes understanding and meeting the needs of its customers.
• Collaboration: Conair fosters a collaborative work environment, encouraging cross-functional teamwork and open communication.

Work Style:

• Strategic: Conair values strategic thinking and encourages employees to develop and execute long-term plans.
• Data-driven: Conair relies on data to inform decision-making and drive marketing initiatives.
• Adaptable: Conair's fast-paced environment requires employees to be flexible and adaptable to change.
• Collaborative: Conair emphasizes teamwork and cross-functional collaboration to achieve common goals.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable managing multiple priorities and tight deadlines?
• Do you have a proven track record of developing and executing integrated marketing plans?
• Are you skilled in data analysis and using data to drive marketing strategies?
• Do you enjoy working collaboratively with cross-functional teams to achieve common objectives?

ASSUMPTION: A strong cultural fit with Conair's values and work style is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple retailer-specific marketing plans simultaneously may require strong organizational skills and attention to detail.
• Working with various cross-functional teams may present communication and coordination challenges.
• Keeping up with the fast-paced nature of the retail environment may require continuous learning and adaptation.
• Balancing on-site and remote work may present unique challenges, such as maintaining productivity and engagement when working remotely.

ASSUMPTION: These challenges can be mitigated through strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of retailer dynamics and the ability to develop tailored marketing strategies for each retailer.
• This role offers a unique blend of strategic and tactical responsibilities, providing a strong foundation for career growth in marketing.
• Compared to other marketing roles, this position may require more frequent communication with sales teams and a stronger focus on trade marketing.

ASSUMPTION: This role offers a unique combination of strategic and tactical responsibilities, making it an attractive opportunity for marketing professionals seeking a diverse and challenging role.

📝 Sample Projects

• Developing a comprehensive promotional plan for a new product launch, including retailer-specific activation strategies and in-store/online support materials.
• Conducting a line review for a key retailer, analyzing sales data, and recommending product positioning and assortment changes to optimize sell-through.
• Managing a retailer-specific digital media program, optimizing spend, and maximizing ROI through targeted advertising and promotional campaigns.

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a strong understanding of marketing principles, data analysis, and retailer dynamics.

❓ Key Questions to Ask During Interview

• Can you describe the current retailer-specific marketing strategies for our key brands?
• How does the Customer Marketing team collaborate with the Sales and Brand teams to develop and execute marketing plans?
• What are the most significant challenges facing our key retailers, and how does Conair address them through marketing initiatives?
• How does Conair support the growth and development of its Customer Marketing team members?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your fit for the role and company.
• Prepare for interviews by researching Conair's products, brands, and industry trends, as well as practicing common marketing interview questions.
• Follow up with the hiring manager one week after your interview to express your continued interest in the position and address any remaining questions.
• If selected for the role, be prepared to provide references and complete a background check.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.