📌 Core Information
🔹 Job Title: Customer Marketing Manager II
🔹 Company: Lyra Health
🔹 Location: United States (Remote/Hybrid)
🔹 Job Type: Full-time
🔹 Category: Mental Health Care
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Hybrid (Remote, Burlingame, CA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing plans to drive member registration and engagement
- Collaborating with cross-functional teams to customize approaches for unique populations
- Managing customer-specific marketing assets and project timelines
- Building strong relationships with customers and internal teams
ASSUMPTION: This role requires a balance of strategic thinking and hands-on leadership, with a focus on driving initiatives independently and collaborating effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and present integrated communication strategies to top customers that deliver on registration and utilization goals
✅ Craft and execute member marketing plans at key moments of the customer lifecycle, launch, ongoing engagement, and renewal with a focus on maximizing member registrations
✅ Proactively adapt standard member engagement programs to address specific customer needs, with creative solutions for engaging hard-to-reach member groups
✅ Work cross-functionally with Customer Success, Workforce Transformation, Content, and Design teams to ensure alignment and effective project management
✅ Take initiative, manage projects autonomously, and drive results without the need for close supervision
✅ Establish strong, lasting relationships with customers, Customer Success, and other GTM teams to ensure a unified approach that delivers on high-level goals of utilization, customer retention, and new bookings
✅ Oversee the production of customer-specific marketing assets, coordinating with design teams to meet deadlines and scaling processes for member engagement over time
ASSUMPTION: This role requires a high level of independence, adaptability, and strong communication skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years in marketing with a focus on digital or consumer health, particularly in B2B2C contexts
Required Skills:
- Excellent written, verbal, and presentation skills
- Demonstrated success in cross-functional project management and meeting tight customer timelines
- Proven experience in customer-facing roles with strong track record of persuading diverse customer personalities to adopt your recommendations
- Analytical mindset with a track record of using data to inform marketing strategies and reporting on results
- Self-starter who works well independently, managing projects without hand-holding, and bringing forward solutions proactively
- Highly organized, with a proactive approach to balancing priorities in a dynamic environment
Preferred Skills:
- Familiarity with JIRA, Salesforce, Tableau, and Confluence
ASSUMPTION: Candidates with experience in mental health, healthcare marketing, or B2B2C contexts may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $106,000 - $163,000 per year (Based on role, experience level, and location)
Benefits:
- Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
- Lyra for Lyrians; coaching and therapy services
- Equity in the company through discretionary restricted stock units
- Competitive time off with pay policies including vacation, sick days, and company holidays
- Paid parental leave
- 401K retirement benefits
- Monthly tech allowance
- Well-being perks and activities, surprise swag, free food, regular community celebration…and more!
Working Hours: Full-time (40 hours per week) with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 1,001-5,000 employees
Founded: 2015
Company Description:
- Lyra Health is the leading provider of Workforce Mental Health benefits, available to more than 17 million people globally
- Transforming access to life-changing mental health care using AI-powered provider matching, personalized support, and a digital platform
- Focuses on delivering evidenced-based support for individuals and teams, addressing every mental health need and delivering positive outcomes across race and ethnicity
Company Specialties:
- Behavioral health
- Mental health
- Digital health
Company Website: http://www.lyrahealth.com
ASSUMPTION: Lyra Health is a well-established company in the mental health care industry, focusing on providing accessible and effective mental health care solutions for employees and their families.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Senior Manager, Customer Marketing
Work Arrangement: Hybrid (Remote, Burlingame, CA) with flexible scheduling options
Growth Opportunities:
- Potential to advance to a senior or management role within the Customer Marketing team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to gain experience in a fast-growing mental health care company
ASSUMPTION: This role offers opportunities for professional growth and development within the Customer Marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (Remote, Burlingame, CA)
Office Location(s): Burlingame, CA
Geographic Context:
- Burlingame, CA is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The area is known for its mild climate, diverse culture, and numerous outdoor activities
- Lyra Health's headquarters is located in Burlingame, with remote work options available
Work Schedule: Full-time (40 hours per week) with flexible scheduling options
ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and in-person collaboration, providing flexibility and the opportunity to work from home or in the office as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interview with the Customer Marketing team
- Final interview with the Senior Manager, Customer Marketing
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and presentation skills
- Project management and organizational skills
- Adaptability and cultural fit
Application Tips:
- Highlight relevant marketing experience, particularly in digital or consumer health and B2B2C contexts
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive results and adapt to unique customer needs
ATS Keywords: Marketing, Digital Health, B2B2C, Customer Marketing, Member Engagement, Project Management, Cross-Functional Collaboration, Data-Driven
ASSUMPTION: The interview process focuses on assessing the candidate's problem-solving skills, communication abilities, and cultural fit within the Customer Marketing team and the broader organization.
🛠️ Tools & Technologies
- JIRA
- Salesforce
- Tableau
- Confluence
ASSUMPTION: Familiarity with these tools is preferred but not required. The Customer Marketing team will provide training and support as needed.
👔 Cultural Fit Considerations
Company Values:
- Member-centric
- Data-driven
- Collaborative
- Innovative
- Compassionate
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Results-driven and data-informed decision-making
- Flexible and adaptable to changing priorities
Self-Assessment Questions:
- How do you prioritize and manage multiple projects and deadlines in a dynamic environment?
- Can you provide an example of a time when you adapted a standard approach to meet the unique needs of a customer or client?
- How do you use data to inform your marketing strategies and measure success?
ASSUMPTION: Lyra Health values candidates who are passionate about mental health care, data-driven, collaborative, and adaptable to a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing a high account ratio (40-60 accounts) and prioritizing effectively
- Balancing strategic thinking with hands-on leadership and project management
- Adapting to a dynamic work environment with changing priorities and tight customer timelines
- Building strong relationships with diverse customer personalities and internal teams
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple projects and stakeholders effectively.
📈 Similar Roles Comparison
- Customer Marketing Manager II vs. Senior Customer Marketing Manager: The latter role may involve more strategic decision-making, team management, and budget oversight
- Mental Health Care Industry: Lyra Health focuses on mental health care, while other companies may specialize in different aspects of healthcare or wellness
- Career Path: This role offers opportunities for growth and advancement within the Customer Marketing team and the broader organization
ASSUMPTION: This role is well-suited for candidates with experience in marketing, digital health, or B2B2C contexts who are seeking a challenging and rewarding opportunity in the mental health care industry.
📝 Sample Projects
- Developing and executing a member marketing plan for a new customer launch, resulting in a 20% increase in member registrations within the first three months
- Adapting a standard member engagement program to address the unique needs of a hard-to-reach population, leading to a 15% increase in utilization rates
- Managing a customer-specific marketing asset project, coordinating with design teams to meet tight deadlines and ensuring brand consistency across multiple channels
ASSUMPTION: These sample projects demonstrate the candidate's ability to drive results, adapt to unique customer needs, and manage projects effectively.
❓ Key Questions to Ask During Interview
- How does the Customer Marketing team collaborate with other departments to ensure a unified approach to member engagement and customer retention?
- Can you describe the team structure and dynamics within the Customer Marketing department?
- How does Lyra Health support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Lyra Health measure the success of its member engagement programs, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions help the candidate better understand the role, the team, and the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in digital or consumer health and B2B2C contexts
- Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive results and adapt to unique customer needs
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
