📌 Core Information
🔹 Job Title: Customer Marketing Manager (Maternity Cover)
🔹 Company: Brown-Forman
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (with 30% travel)
🚀 Job Overview
Key aspects of this role include:
- Maximizing value and commercial impact for our brand portfolio with key customers in the UK
- Implementing activation strategies and managing budgets for assigned channels or customer groups
- Collaborating with cross-functional teams to develop customer-specific marketing plans
- Contributing to the monthly business planning review and supporting the sales team in managing customer P&L’s
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams to drive commercial success.
📋 Key Responsibilities
✅ Develop and implement customer-specific marketing plans that address brand portfolio, consumer, and customer opportunities
✅ Manage customer marketing activations budgets and track spending against agreed brand and customer spends
✅ Evaluate outlet activations to ensure they deliver against agreed KPIs, critical success factors, and ROI
✅ Maintain key customer relationships with customer buying and marketing teams to ensure brand/shopper activations meet customer strategies and challenges
✅ Actively visit the trade, gain in-depth understanding of operational challenges, and champion accounts within the remit
✅ Contribute to the situation analysis of customer, business issues, and opportunities across the portfolio to inform customer and channel activation strategies and plans
✅ Support the delivery of commercial financial targets versus annual budgets
✅ Prioritize key tasks across assigned channels or customer groups
✅ Ensure activations are customer-driven, operationally easy, and consumer-facing
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in customer marketing, with a solid commercial background
Required Skills:
- Demonstrable customer understanding and insight experience
- Excellent commercial acumen and analytical skills
- Strong project management skills, including budget and matrix team resource planning
- Excellent presentation and communication skills
- Ability to organize and manage multiple projects to completion by specific deadlines
- Collaborative team player
Preferred Skills:
- Prior experience in CPG companies
- Clear understanding of the path to purchase and sales funnel
- Fluent in English, both spoken and written
- Good interpersonal skills; able to maintain effective working relationships with all levels of internal and external contacts and with diverse cultures
ASSUMPTION: Candidates with experience in the beverage manufacturing industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £55,000 per annum (estimated, based on industry standards for mid-senior level marketing roles in London)
Benefits:
- Total Rewards package designed to engage employees and ensure sustainable growth
- Premium employee experience with a range of benefits reflecting company values
Working Hours: Full-time, with a requirement to travel 30% of the time
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1870
Company Description:
- Brown-Forman Corporation is a premium spirits company with a portfolio of brands including Jack Daniel’s, Woodford Reserve, and Herradura
- The company operates in more than 170 countries and has a team of approximately 5,400 employees worldwide
- Brown-Forman is committed to responsible drinking and shares its passion for premium beverages responsibly
Company Specialties:
- Adult Beverages and Consumer Packaged Goods
Company Website: www.brown-forman.com
ASSUMPTION: Brown-Forman is a well-established company with a strong global presence and a portfolio of well-known brands. This role offers an opportunity to work for a large, successful organization in the beverage industry.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Customer Marketing Manager or a similar role
Work Arrangement: On-site with 30% travel
Growth Opportunities:
- Potential to grow within the Customer Marketing team or explore other opportunities within the marketing function
- Chance to gain experience working with a diverse range of customers and brands
- Opportunity to develop skills in project management, budget management, and cross-functional team collaboration
ASSUMPTION: This role offers growth opportunities through exposure to various customers, brands, and cross-functional teams. Successful candidates will have the chance to develop their skills and advance their careers within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global city with a vibrant business environment and a large consumer market
- The city offers a wide range of cultural, entertainment, and recreational opportunities
- London has a temperate maritime climate, with mild winters and warm summers
Work Schedule: Full-time, with a requirement to travel 30% of the time
ASSUMPTION: This role requires a significant amount of travel, which may appeal to candidates who enjoy working with customers and visiting various locations.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the team or other stakeholders
Key Assessment Areas:
- Customer understanding and insight
- Commercial acumen and analytical skills
- Project management skills
- Presentation and communication skills
- Cultural fit and teamwork
Application Tips:
- Highlight relevant customer marketing experience and achievements in your resume
- Prepare examples of customer-specific marketing plans or activations you have developed and executed
- Demonstrate your understanding of the beverage industry and Brown-Forman's brand portfolio
- Showcase your ability to work effectively with cross-functional teams and manage multiple projects
ATS Keywords: Customer Marketing, Brand Portfolio, Activation Strategies, Budget Management, Cross-Functional Teams, Commercial Success, Consumer Insights, Trade Visits, Operational Challenges
ASSUMPTION: The application process for this role may involve several stages, with a focus on assessing the candidate's customer understanding, commercial acumen, and project management skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should have experience using Microsoft Office Suite and be comfortable learning and using other relevant tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Integrity
- Collaboration
- Innovation
- Excellence
Work Style:
- Results-driven
- Team-oriented
- Adaptable and resilient
- Strategic and analytical
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you demonstrate responsibility and integrity in your work?
- Can you provide an example of a time when you collaborated effectively with a cross-functional team to achieve a common goal?
- How do you approach challenges and setbacks in your work? Can you provide an example?
ASSUMPTION: Brown-Forman values candidates who align with their company values and demonstrate a strong work ethic, adaptability, and a results-driven approach.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing customer-specific marketing plans with broader brand strategies
- Working effectively with cross-functional teams and stakeholders
- Meeting tight deadlines and delivering results under pressure
- Travel requirements may impact work-life balance
ASSUMPTION: This role presents several challenges, including managing multiple projects, collaborating with cross-functional teams, and meeting tight deadlines. Successful candidates will be able to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to other Customer Marketing Manager positions but focuses specifically on the UK market and requires a higher level of travel
- Compared to other marketing roles, this position requires a strong understanding of customer-specific marketing and the ability to manage multiple projects simultaneously
- Career progression may involve moving into a more senior customer marketing role or exploring other opportunities within the marketing function
ASSUMPTION: This role is similar to other customer marketing positions but has unique aspects that set it apart, such as a focus on the UK market and a higher level of travel. Candidates should consider these factors when evaluating the role and comparing it to other opportunities.
📝 Sample Projects
- Developing and implementing a customer-specific marketing plan for a major UK retailer
- Managing the budget and evaluating the success of a trade activation campaign
- Collaborating with cross-functional teams to develop and execute a shopper-focused media plan
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Customer Marketing Manager may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical customer marketing plan development process and how it aligns with broader brand strategies?
- How does this role collaborate with other marketing functions, such as brand and integrated marketing communications?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Brown-Forman support the growth and development of its employees in this role?
- What are the most significant challenges facing the Customer Marketing team currently, and how can this role contribute to addressing them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workday portal
- Tailor your resume to highlight relevant customer marketing experience and achievements
- Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- If applicable, prepare examples of customer-specific marketing plans or activations you have developed and executed
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
