Customer Marketing Manager Puerto Rico

📌 Core Information

🔹 Job Title: Customer Marketing Manager Puerto Rico

🔹 Company: Mars

🔹 Location: Puerto Rico

🔹 Job Type: On-site

🔹 Category: 🌟 Customer Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Planning and executing commercial strategies in collaboration with the distributor
• Ensuring business continuity and growth in retail settings
• Enhancing brand presence and visibility at the point of sale
• Aligning strategies with major retail chains

ASSUMPTION: The role prioritizes on-site presence to manage distributor relationships and optimize marketing plans in retail environments effectively.

📋 Key Responsibilities

✅ Act as the primary liaison with the distributor to synchronize strategies and ensure effective execution in the retail channel.

✅ Develop and implement marketing plans for enhanced brand visibility and shopper engagement at the point of sale.

✅ Ensure compliance with brand visibility standards through strategic displays and in-store promotions.

✅ Analyze the performance of commercial initiatives and make data-driven adjustments to strategies.

✅ Collaborate with sales, marketing, and supply chain teams for cohesive strategy execution and product availability.

✅ Foster and maintain strong relationships with key retail customers to align executions with their strategic goals.

✅ Manage and optimize the marketing budget to maximize return on investment.

ASSUMPTION: Emphasizes a results-oriented approach coordinating across multiple departments and ensuring strategy execution aligns with business goals.

🎯 Required Qualifications

Education: Not specified

Experience: Over 2 years in FMCG trade marketing, with a proven track record in project management.

Required Skills:

• Trade Marketing
• Distributor Management
• Commercial Planning

Preferred Skills:

• Advanced Performance Analysis
• Negotiation and Relationship Building

ASSUMPTION: Assumes strong experience in both trade marketing and distributor management is crucial, presumably accompanied by formal education in marketing or business fields.

💰 Compensation & Benefits

Salary Range: Not specified (industry-competitive salary and benefits stated)

Benefits:

• Comprehensive learning and development support
• Access to Mars University
• Company bonus

Working Hours: 40 hours per week

ASSUMPTION: The compensation package is designed to attract experienced professionals looking for robust growth and development opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing

Company Size: 10,001+ employees, indicating a global presence with abundant resources and processes

Founded: Not specified

Company Description:

• A global leader in food and beverage with over 150,000 associates.
• Guided by Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.
• Committed to building a better world with community involvement and sustainability initiatives.

Company Specialties:

• Mars Petcare
• Mars Food
• Mars Edge
• Mars Wrigley

Company Website: https://www.mars.com

ASSUMPTION: The company leverages its massive size for innovation and career growth opportunities in multiple sectors.

📊 Role Analysis

Career Level: Mid-level managerial position requiring strategic oversight and executional capabilities.

Reporting Structure: Likely reports to the senior marketing management team within the regional framework.

Work Arrangement: Full-time on-site presence required to manage relationships and oversee marketing implementations.

Growth Opportunities:

• Advanced leadership roles in international operations
• Cross-departmental project involvement
• Opportunity to contribute to large-scale marketing campaigns

ASSUMPTION: Offers growth paths within and beyond the marketing domain, capitalizing on Mars's global operations and diverse business units.

🌍 Location & Work Environment

Office Type: Corporate and regional offices.

Office Location(s): Based in Puerto Rico, with interactions potentially across various retail locations.

Geographic Context:

• Primary market focused on Puerto Rican retail landscapes
• Rich cultural and market diversity requiring adept local market knowledge
• Competitive FMCG market landscape with opportunities for significant brand penetration

Work Schedule: Regular business hours, with possible adjustments based on market needs.

ASSUMPTION: The location requires a strong understanding of local retail dynamics and consumer behavior, offering a unique challenge in brand marketing.

💼 Interview & Application Insights

Typical Process:

• Initial application assessment
• First-round telephone interview
• In-person interview with hiring manager

Key Assessment Areas:

• Strategic and analytical thinking
• Experience with FMCG and trade marketing
• Collaboration and relationship building

Application Tips:

• Highlight relevant FMCG and distributor management experience
• Showcase past project successes and metrics-driven results
• Demonstrate knowledge of local market dynamics

ATS Keywords: Trade Marketing, Distributor Management, Commercial Planning, Brand Visibility

ASSUMPTION: Emphasizes experience and results-oriented communication as pivotal in the selection process.

🛠️ Tools & Technologies

• CRM tools for distributor relationship management
• Data analytics software for performance tracking
• Point of Sale systems for retail execution monitoring

ASSUMPTION: Utilizes standard industry tools with a focus on analytics and communication, considering the role's strategic nature.

👔 Cultural Fit Considerations

Company Values:

• Quality and consumer focus
• Responsibility and mutual benefit
• Efficiency and innovation

Work Style:

• Highly collaborative and cross-functional
• Independent decision-making within strategic frameworks
• Focused on meaningful results and quality improvements

Self-Assessment Questions:

• Am I experienced in aligning with distributor strategies for maximum market impact?
• Can I manage and optimize budgets efficiently to support brand objectives?
• Am I adept at analyzing and leveraging market insights?

ASSUMPTION: The company values independent, results-driven professionals who can thrive in a dynamic, multi-faceted environment.

⚠️ Potential Challenges

• Managing a diverse portfolio with varying market needs
• Ensuring alignment across sales, marketing, and supply chains
• Adapting to rapid changes in the retail environment
• Effective resource allocation in a competitive market

ASSUMPTION: Role presents challenges in synchronization of complex processes across different teams and market demands.

📈 Similar Roles Comparison

• Generally, similar roles demand expertise in both market-specific strategies and broader brand objectives.
• Potential for cross-industry skill transfers is high due to the global experience focus.
• Compared to other FMCG firms, this role may offer more strategic autonomy.

ASSUMPTION: Similar roles in other companies might emphasize more or less on certain responsibilities and segmentation based on company structure.

📝 Sample Projects

• Development and execution of a national promotional campaign with top retail chains
• Optimization of in-store brand communication strategies across multiple retail formats
• Implementation of market feedback loops to enhance promotional efficacy

ASSUMPTION: Based on the responsibilities, these project examples illustrate likely scenarios given the role's focus on market penetration and visibility.

❓ Key Questions to Ask During Interview

• How does the company measure success in this role?
• What challenges has the team faced in recent market shifts?
• How does this role interact with the global marketing teams?
• What are the key performance metrics used to evaluate this role?
• What opportunities exist for career progression within Mars?

ASSUMPTION: Questions are designed to provide clarity on expectations, challenges, and opportunities for advancing within Mars's elaborate corporate framework.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights key skills and relevant experience as per the job description.
• Prepare a cover letter that explains your interest in Mars and the specific role.
• Verify all personal information is accurate before submission.
• Follow any additional steps provided after initial application submission, such as assessments or supplementary questionnaires.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.