📌 Core Information
🔹 Job Title: Customer Marketing Manager - (Remote - US)
🔹 Company: Jobgether
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Mid-Senior level (6+ years)
🔹 Remote Status: Fully Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing campaigns to drive customer engagement, retention, and revenue growth
- Managing client communications, including company updates and product announcements
- Collaborating cross-functionally with product, sales, and digital teams to enhance the customer journey and deliver upsell opportunities
- Creating and implementing targeted marketing campaigns to support upsell and growth initiatives
- Leading content-driven programs such as webinars, case studies, events, and thought leadership
ASSUMPTION: This role requires a seasoned marketing professional with a proven track record in B2B environments and a passion for creating customer-centric strategies.
📋 Key Responsibilities
✅ Develop and execute marketing programs aimed at customer retention and satisfaction
✅ Manage communications to clients, including company updates and product announcements
✅ Create and implement targeted marketing campaigns to support upsell and growth initiatives
✅ Lead content-driven programs such as webinars, case studies, events, and thought leadership
✅ Build and execute account-based marketing strategies to engage key enterprise customers
✅ Partner with sales, product, and digital marketing teams to ensure alignment with corporate goals
✅ Track and report on campaign performance, using data insights to optimize strategies
ASSUMPTION: This role requires strong project management, communication, and stakeholder management skills to succeed.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business, or related field
Experience: 6+ years of experience in a marketing role, with at least 2 years in a B2B environment
Required Skills:
- Proficiency with CRM systems (Salesforce) and marketing automation platforms (Pardot preferred)
- Strong written and verbal communication skills with experience creating customer-facing content
- Demonstrated ability to manage projects and budgets across complex marketing initiatives
- Experience in SaaS or technology marketing is a plus
- Highly organized with strong collaboration and stakeholder management skills
Preferred Skills:
- Experience with account-based marketing strategies
- Familiarity with the SaaS industry and its trends
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of customer-centric strategies will excel in this role.
💰 Compensation & Benefits
Salary Range: $71,400 to $120,750 USD (Based on experience and market rates for mid-senior level marketing roles in the US)
Benefits:
- Comprehensive health benefits: medical, dental, and vision coverage
- 401(k) plan with employer contributions
- Paid time off, company holidays, and annual performance bonus
- Full-time remote work flexibility with a $400 monthly coworking allowance if needed
- Opportunities for career advancement and skill development
- Inclusive culture focused on equity, diversity, and work-life balance
- Ergonomic support and technology setup for comfortable remote work
- Business travel opportunities (up to 10%) and participation in global events
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the US. The final offer may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Jobgether is an internet marketplace platform that connects top talent with remote job opportunities worldwide through AI-driven job matching.
Company Size: Jobgether is a small company with 11-50 employees, offering a dynamic and collaborative work environment.
Founded: Jobgether was founded in 2020, focusing on remote work and flexibility in the job market.
Company Description:
- Jobgether helps job seekers find their dream remote jobs and connects companies with top talent worldwide.
- The company aims to revolutionize the future of work by promoting hybrid, remote, and asynchronous jobs.
- Jobgether offers a flexible, inclusive, and supportive work environment focused on equity, diversity, and work-life balance.
Company Specialties:
- AI-driven job matching
- Remote work and flexibility
- Talent acquisition and retention
Company Website: https://www.jobgether.com
ASSUMPTION: Jobgether's focus on remote work and flexibility makes it an attractive option for candidates seeking a work-from-home or hybrid position.
📊 Role Analysis
Career Level: Mid-Senior level (6+ years of experience)
Reporting Structure: This role reports directly to the Head of Marketing or a similar position.
Work Arrangement: This is a fully remote position, with the option to work from a co-working space with a $400 monthly allowance.
Growth Opportunities:
- Career advancement within the marketing department or other teams as the company grows
- Skill development through training and workshops
- Expanding responsibilities based on performance and company needs
ASSUMPTION: Jobgether's small size and focus on growth present numerous opportunities for career advancement and skill development.
🌍 Location & Work Environment
Office Type: Fully remote (no physical office)
Office Location(s): United States (candidates can work from anywhere in the US)
Geographic Context:
- The United States offers a wide range of job opportunities, work environments, and quality of life options.
- Working remotely allows for flexibility in choosing a location that best suits the candidate's needs and preferences.
- Candidates should consider time zone differences and their impact on communication and collaboration with the team.
Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results and productivity
ASSUMPTION: Working remotely requires strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- AI-powered 3-step screening process (automatic selection of the top 5 candidates)
- Manual review by the hiring team (if needed)
- Notification within 7 days for top candidates
- Interview process (if selected)
Key Assessment Areas:
- Marketing expertise and experience
- Customer-centric mindset and strategic thinking
- Communication and collaboration skills
- Project management and stakeholder management abilities
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, customer-centric strategies, and relevant skills.
- Showcase your understanding of the B2B marketing landscape and your ability to create engaging customer experiences.
- Demonstrate your proficiency with CRM systems and marketing automation platforms.
ATS Keywords: Customer Marketing, B2B Marketing, Campaign Management, Content Creation, Account-Based Marketing, Data Analysis, Project Management, Collaboration, Stakeholder Management, CRM Systems, Marketing Automation, Communication Skills, SaaS Marketing, Strategic Planning, Customer Engagement, Retention Strategies
ASSUMPTION: Jobgether's AI-powered hiring process focuses on assessing candidates' qualifications and relevance to the role, ensuring a fair and unbiased selection process.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Pardot (preferred)
- Project Management: Asana, Trello, or similar tools
- Communication: Slack, Microsoft Teams, or similar platforms
- Design: Canva, Adobe Creative Suite, or similar tools
ASSUMPTION: Candidates should be comfortable using CRM systems, marketing automation platforms, and project management tools to succeed in this role.
👔 Cultural Fit Considerations
Company Values:
- Flexibility: Embracing remote work and asynchronous jobs
- Inclusivity: Fostering a diverse and equitable work environment
- Innovation: Pushing the boundaries of traditional job matching and recruitment
- Collaboration: Working together to achieve common goals
Work Style:
- Remote-friendly: Comfortable working independently and collaborating virtually
- Results-driven: Focused on achieving outcomes and meeting objectives
- Adaptable: Able to pivot and adjust strategies based on data and feedback
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable managing projects and collaborating with cross-functional teams virtually?
- Do you possess strong communication skills and the ability to create engaging customer experiences?
ASSUMPTION: Jobgether's focus on flexibility, inclusivity, and innovation makes it an attractive option for candidates seeking a progressive and supportive work environment.
⚠️ Potential Challenges
- Managing time zones and communication with a remote team
- Adapting to a fast-paced, dynamic work environment
- Balancing multiple projects and priorities simultaneously
- Staying up-to-date with industry trends and best practices in B2B marketing
ASSUMPTION: Working remotely requires strong self-motivation, time management, and communication skills to overcome these potential challenges.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Demand Generation Manager: Both roles focus on driving customer engagement and revenue growth, but the Customer Marketing Manager role is more focused on existing clients and customer retention.
- B2B Marketing vs. B2C Marketing: B2B marketing requires a strong understanding of industry-specific trends and customer needs, while B2C marketing focuses more on consumer behavior and mass-market trends.
- Mid-Senior level roles vs. Entry-level or Managerial roles: Mid-Senior level roles offer more strategic decision-making and leadership opportunities, while entry-level roles focus on learning and skill development, and managerial roles involve team leadership and mentoring.
ASSUMPTION: Understanding the differences between similar roles and career levels can help candidates identify the best fit for their skills and aspirations.
📝 Sample Projects
- Developing and executing a customer retention campaign, including email marketing, webinars, and targeted ads
- Creating a customer success story or case study showcasing the positive impact of a company's product or service on a client's business
- Building and implementing an account-based marketing strategy for a key enterprise customer, including personalized content and communication channels
ASSUMPTION: These sample projects demonstrate the types of initiatives a Customer Marketing Manager might undertake to drive customer engagement, retention, and revenue growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working remotely for this team, and how do you overcome them?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, customer-centric strategies, and relevant skills.
- Prepare examples of your past marketing campaigns and their outcomes to demonstrate your expertise and achievements.
- Follow up with the hiring team within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
