Customer Marketing Manager (Sydney)

📌 Core Information

🔹 Job Title: Customer Marketing Manager (Sydney)

🔹 Company: Workyard

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time, Hybrid (2 days on-site, 3 days remote)

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing customer engagement strategies across the customer lifecycle
• Driving product adoption, upsell, and cross-sell through creative campaigns and messaging
• Collaborating cross-functionally with Product, CS, and Sales teams to turn insights into compelling communications
• Building and optimizing the customer engagement tech stack, including tools like Intercom and Amplitude
• Measuring and improving key metrics such as product adoption, upsell revenue, and retention to drive ARPU growth

ASSUMPTION: This role requires a strong balance of creativity, empathy, and data-driven decision making to effectively engage customers and drive business outcomes.

📋 Key Responsibilities

✅ Lead the customer engagement strategy across the customer lifecycle, using data and empathy to create compelling campaigns

✅ Own GTM plans for new product and feature launches, partnering with Product to define launch goals and build messaging, rollout plans, and adoption playbooks

✅ Develop programs to drive upsell and cross-sell, working closely with Sales and Customer Success to surface the right message at the right time

✅ Define and build the customer engagement tech stack, evaluating and implementing tools to scale campaigns and improve efficiency

✅ Collaborate cross-functionally with CS, Sales, and Product to turn insights into actionable customer communications and campaigns, measuring and optimizing key metrics

ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively with various teams to achieve customer engagement goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in B2B SaaS marketing, with at least 2 years focused on customer or product marketing

Required Skills:

• Proven experience launching features or products and driving measurable adoption
• Strong cross-functional collaboration skills, with the ability to work effectively with Product, CS, and Sales teams
• Data-driven mindset, with a focus on testing, learning, and iterating
• Comfortable using and evaluating tools like Intercom and Amplitude, with an eye for scalable systems

Preferred Skills:

• Experience with customer engagement tech stacks and marketing automation tools
• Familiarity with the construction or trades industries

ASSUMPTION: Candidates with experience in B2B SaaS marketing and a proven track record in customer or product marketing are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Manager role in Sydney, the estimated salary range is AUD 120,000 - 160,000 per year. This range takes into account the candidate's experience level, the company's size, and the location.

Benefits:

• Health insurance
• Retirement savings plan
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, 40 hours per week, with flexible work arrangements

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's specific experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Workyard operates in the Software Development industry, focusing on construction and trades markets. The company aims to revolutionize labor management processes through its technology SaaS solution.

Company Size: Workyard is a growing startup with 11-50 employees, offering a dynamic and agile work environment.

Founded: Workyard was founded in 2016, with a mission to add trust, transparency, and technology to the labor management process in the construction industry.

Company Description:

• Workyard is a U.S.-based startup with offices in San Mateo, California, and Sydney, New South Wales, Australia
• The company develops an industry-changing technology SaaS solution to manage labor for construction companies
• Workyard focuses on adding trust, transparency, and technology to the labor management process, fundamentally changing the experience for both companies and workers

Company Specialties:

• Labor management software
• Construction and trades industry solutions
• SaaS technology

Company Website: www.workyard.com

ASSUMPTION: Workyard's focus on innovation and its unique approach to the construction industry make it an attractive employer for candidates seeking to make an impact in a growing startup.

📊 Role Analysis

Career Level: This role is a senior individual contributor position, reporting directly to the VP of Growth.

Reporting Structure: The Customer Marketing Manager will work closely with the VP of Growth, as well as collaborate with Product, Customer Success, and Sales teams.

Work Arrangement: This is a hybrid role, with 2 days in the Sydney office (Surry Hills) and 3 days remote.

Growth Opportunities:

• As Workyard continues to grow, there may be opportunities for the Customer Marketing Manager to take on additional responsibilities or mentor junior team members
• The company's focus on innovation and expansion could lead to new opportunities within the organization

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding startup environment.

🌍 Location & Work Environment

Office Type: Workyard's Sydney office is located in Surry Hills, offering a modern and collaborative work environment.

Office Location(s): 48 Reservoir St, Surry Hills NSW 2010, Australia

Geographic Context:

• Sydney is the largest city in Australia, offering a vibrant multicultural environment and a thriving job market
• The Surry Hills neighborhood is known for its trendy cafes, restaurants, and creative agencies, providing a dynamic work environment
• Sydney's mild climate and coastal location make it an attractive place to live and work

Work Schedule: The Customer Marketing Manager will work a full-time schedule, with flexible work arrangements to accommodate remote work.

ASSUMPTION: Workyard's Sydney office offers a modern and collaborative work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth interview with the VP of Growth and other team members
• Case study or project presentation
• Final interview with the CEO

Key Assessment Areas:

• Customer empathy and understanding
• Campaign strategy and execution
• Cross-functional collaboration
• Data-driven decision making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS marketing and customer engagement
• Prepare examples of successful customer marketing campaigns you've led in the past
• Research Workyard's products and target audience to demonstrate your understanding of the company and its customers

ATS Keywords: B2B SaaS Marketing, Customer Marketing, Product Marketing, Cross-Functional Collaboration, Data-Driven, Campaign Management, Customer Engagement, Upsell, Cross-Sell, GTM Strategy, Communication, Creativity, Empathy, Technology Evaluation, Product Adoption, Retention

ASSUMPTION: Workyard's interview process is designed to assess candidates' strategic thinking, creativity, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Intercom (customer communication and engagement platform)
• Amplitude (product analytics and user behavior tracking)
• Marketing automation tools (e.g., HubSpot, Marketo, or similar)

ASSUMPTION: The Customer Marketing Manager should be comfortable using and evaluating marketing automation tools to build and optimize customer engagement campaigns.

👔 Cultural Fit Considerations

Company Values:

• Trust
• Transparency
• Innovation

Work Style:

• Collaborative
• Data-driven
• Creative and empathetic

Self-Assessment Questions:

• Do you thrive in a dynamic, agile work environment?
• Are you comfortable working with cross-functional teams to drive customer engagement?
• Do you have a strong understanding of customer needs and the ability to create compelling campaigns?

ASSUMPTION: Workyard values candidates who are collaborative, data-driven, and able to create engaging customer experiences that drive business outcomes.

⚠️ Potential Challenges

• Managing customer expectations and ensuring alignment with product roadmaps
• Balancing the need for creativity and empathy with data-driven decision making
• Working effectively with cross-functional teams to drive customer engagement and retention
• Adapting to the unique needs and preferences of the construction and trades industries

ASSUMPTION: The Customer Marketing Manager must be able to navigate these challenges and find creative solutions to drive customer engagement and retention.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on customer engagement and retention rather than lead generation or brand awareness
• Customer Marketing Managers typically work closely with Product, CS, and Sales teams to drive customer success and growth
• This role offers opportunities for professional growth and development within a dynamic and expanding startup environment

ASSUMPTION: This role is unique in its focus on customer engagement and retention, requiring a strong balance of creativity, empathy, and data-driven decision making.

📝 Sample Projects

• Developing and executing a customer onboarding campaign to drive product adoption and engagement
• Creating targeted upsell and cross-sell campaigns to maximize customer lifetime value
• Building and optimizing the customer engagement tech stack to improve campaign efficiency and effectiveness

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Customer Marketing Manager may undertake to drive customer engagement and retention.

❓ Key Questions to Ask During Interview

• How does Workyard differentiate itself from competitors in the construction and trades industries?
• What are the key priorities for this role in the first 90 days?
• How does Workyard support the professional development and growth of its employees?
• What are the most significant challenges facing the construction and trades industries, and how does Workyard address them?
• How does Workyard measure the success of its customer engagement campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These interview questions are designed to help candidates better understand Workyard's unique value proposition, company culture, and the key priorities for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS marketing and customer engagement
• Prepare examples of successful customer marketing campaigns you've led in the past
• Research Workyard's products and target audience to demonstrate your understanding of the company and its customers
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.