Customer Marketing Manager - Veterinarian Parnerships

📌 Core Information

🔹 Job Title: Customer Marketing Manager - Veterinarian Partnerships

🔹 Company: Mars

🔹 Location: Melbourne, Victoria, Australia

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting Royal Canin as the number one vet-recommended pet nutrition partner in ANZ
• Driving business success and accelerating growth through impactful marketing activations
• Facilitating and executing strategic marketing plans for key account customers
• Overseeing veterinary portfolio activation and ensuring effective communication and sales resources
• Building strong relationships with stakeholders, both internally and externally

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work collaboratively with various teams and stakeholders.

📋 Key Responsibilities

✅ Leveraging data and insights to create powerful marketing plans utilizing pet owner, veterinary health, and category information

✅ Developing and maintaining collaborative relationships with targeted key accounts to understand opportunities, present high-quality marketing plans, and influence alignment and growth

✅ Working collaboratively within the team to foster a high-performing team culture that drives results and delivers to business goals

✅ Contributing to the Royal Canin One Marketing planning and execution process, including managing vet-related websites and digital needs, and collaborating with agencies or suppliers

ASSUMPTION: This role involves a mix of strategic planning, relationship management, team collaboration, and project management.

🎯 Required Qualifications

Education: University bachelor’s degree required, preferably in Marketing Communications

Experience: Some experience in Marketing or related experience in product management

Required Skills:

• Proficiency in Microsoft Office tools
• Ability to manage projects
• Experience with graphic design software (preferred)
• Genuine love of pets and pet people or experience in the pet or vet industry

Preferred Skills:

• Experience with data analysis tools
• Fluency in additional languages (beneficial)

ASSUMPTION: While a degree in Marketing Communications is preferred, candidates with relevant experience and transferable skills may also be considered.

💰 Compensation & Benefits

Salary Range: AUD 80,000 - 100,000 per annum (based on industry standards for a mid-level marketing role in Melbourne)

Benefits:

• Best-in-class learning and development support from day one, including access to Mars University
• Company bonus

Working Hours: Full-time position, with standard office hours (Monday to Friday, 9:00 AM to 5:00 PM)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Melbourne. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mars operates in the food and beverage manufacturing industry, with a significant presence in the pet care sector through its Mars Petcare division.

Company Size: Mars is a large, global organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Mars was founded in 1911 by Franklin C. Mars, with its headquarters currently located in McLean, Virginia, USA.

Company Description:

• Mars is a family-owned business with a strong commitment to its Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom
• The company is known for its iconic brands, including M&M's, Snickers, Wrigley, and Pedigree, as well as its pet care division, Mars Petcare
• Mars is dedicated to creating a positive impact on the world through its business operations and sustainability initiatives

Company Specialties:

• Pet care and nutrition
• Confectionery
• Food
• Health and nutrition

Company Website: https://www.mars.com/

ASSUMPTION: Mars' large size and diverse portfolio of brands offer applicants a wide range of career opportunities and exposure to various aspects of the business.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals seeking to advance their careers in customer marketing and relationship management.

Reporting Structure: The Customer Marketing Manager will report directly to the Marketing Manager, Veterinarian Channel.

Work Arrangement: This is an on-site position, with the opportunity to work from the Mars Australia office in Melbourne.

Growth Opportunities:

• Progression to senior marketing roles within Mars Petcare or other divisions
• Expansion of responsibilities to cover additional regions or product categories
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role provides opportunities for career growth and development within the Mars organization, with potential paths leading to senior marketing or management positions.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities and facilities.

Office Location(s): Mars Australia office in Melbourne, Victoria.

Geographic Context:

• Melbourne is the second-most populous city in Australia, with a vibrant and multicultural community
• The city offers a high quality of life, with numerous parks, cultural attractions, and sporting events
• Melbourne has a temperate oceanic climate, with mild winters and warm summers

Work Schedule: Standard office hours, Monday to Friday, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The Melbourne office provides a collaborative and engaging work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Relationship-building and communication abilities
• Project management and organizational skills
• Cultural fit and alignment with Mars' Five Principles

Application Tips:

• Tailor your resume to highlight relevant marketing, customer management, and project management experience
• Prepare examples of successful marketing campaigns or projects that demonstrate your skills and achievements
• Demonstrate your passion for pets and understanding of the pet care industry in your cover letter

ATS Keywords: Marketing, Customer Management, Project Management, Strategic Planning, Relationship Building, Pet Care, Veterinary, Royal Canin, Mars Petcare

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing strategic thinking, communication skills, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Graphic design software (e.g., Adobe Creative Suite, Sketch, Canva)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Proficiency in Microsoft Office tools and experience with graphic design software are essential for this role, while familiarity with data analysis and project management tools is beneficial.

👔 Cultural Fit Considerations

Company Values:

• Quality: The consumer is our boss, quality is our work, and value for money is our goal
• Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others
• Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure
• Efficiency: We use resources to the full, waste nothing, and do only what we can do best
• Freedom: We need freedom to shape our future; we need profit to remain free

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering business goals
• Adaptable and open to feedback and continuous learning

Self-Assessment Questions:

• How do you demonstrate a genuine love for pets and an understanding of the pet care industry?
• Can you provide an example of a time when you successfully built and maintained strong relationships with key stakeholders?
• How do you approach strategic planning and execution, and how have you adapted your strategies based on feedback or changing circumstances?

ASSUMPTION: Applicants should assess their alignment with Mars' Five Principles and consider how their work style and values fit with the company's culture.

⚠️ Potential Challenges

• Managing multiple key account relationships and priorities
• Balancing strategic planning with day-to-day project management tasks
• Adapting to a large, global organization with a diverse portfolio of brands
• Working in a competitive market with a focus on driving business growth and market share

ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to a large organization, and operate in a competitive market.

📈 Similar Roles Comparison

• This role is similar to a Customer Success Manager or Key Account Manager in other industries, with a focus on driving customer satisfaction, retention, and growth
• Unlike other marketing roles, this position requires a strong understanding of the veterinary channel and pet care industry
• Career progression in this role may lead to senior marketing or management positions within Mars Petcare or other divisions

ASSUMPTION: While this role shares similarities with other customer-focused positions, its unique focus on the veterinary channel and pet care industry sets it apart.

📝 Sample Projects

• Developing and executing a strategic marketing plan for a key account customer, driving business growth and market share
• Managing the Royal Canin One Marketing planning and execution process, including website management and digital needs
• Collaborating with agencies or suppliers to compile relevant reports and ensure programs and information are functioning and up to date

ASSUMPTION: These sample projects illustrate the strategic, relationship-building, and project management aspects of the role.

❓ Key Questions to Ask During Interview

• How does this role contribute to Mars Petcare's overall strategy and business goals?
• What are the key priorities for this role in the first 90 days?
• How does Mars support the professional development and growth of its Associates?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does Mars measure the success of this role, and what key performance indicators (KPIs) will I be expected to track?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, while also addressing any concerns or uncertainties.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing, customer management, and project management experience
• Prepare examples of successful marketing campaigns or projects that demonstrate your skills and achievements
• Demonstrate your passion for pets and understanding of the pet care industry in your cover letter
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.