📌 Core Information
🔹 Job Title: Customer Marketing Specialist
🔹 Company: Hager Group
🔹 Location: All Regions, Singapore
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-05-08
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting content creation and distribution for social media and email marketing
- Brainstorming creative ideas for social media content
- Collaborating with marketing and sales teams for event planning and coordination
- Managing and updating the company website
- Executing and overseeing events, including planning, logistics, and on-site support
ASSUMPTION: This role is ideal for a creative and organized individual with a strong interest in marketing and customer engagement. It offers a mix of creative and administrative tasks, with a focus on digital marketing and event management.
📋 Key Responsibilities
✅ Support with content creation, development, and distribution for social media and email marketing
✅ Brainstorm creative ideas for social media content in the form of videos, images, and articles
✅ Work with the marketing & sales team in pre-event planning and event coordination
✅ Manage and update the company website, ensuring all content is current, accurate, and engaging
✅ Execute and oversee events, including planning, logistics, and on-site support
✅ Design marketing materials for customers and other stakeholders
✅ Assist in customer database management
✅ Other ad-hoc duties as and when assigned by the marketing & sales team
ASSUMPTION: The role requires strong communication skills, both written and verbal, as well as proficiency in Adobe InDesign and Illustrator. Attention to detail and the ability to work autonomously are essential.
🎯 Required Qualifications
Education: Degree in Marketing/Media/Communication or related discipline
Experience: None specified, but 0-2 years of relevant experience is preferred
Required Skills:
- Proficient in Adobe InDesign & Illustrator
- Video editing skills (a plus)
- Great spoken and written English
- Great attention to detail
- Autonomy and initiative
Preferred Skills:
- Previous experience in marketing or a related field
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, having some experience in marketing or a related field would be beneficial for this role. Familiarity with the local market and customer base would also be an asset.
💰 Compensation & Benefits
Salary Range: SGD 3,500 - 4,500 per month (estimated, based on industry standards for entry-level marketing roles in Singapore)
Benefits:
- Personalized onboarding experience program
- Opportunities to learn and grow through Hager Group's awarded Hi University
- Internal career opportunities, over 25% of recruitments are through internal mobility
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Singapore. Actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing. Hager Group specializes in energy distribution, cable management, and building automation solutions.
Company Size: 10,001+ employees. As a large organization, Hager Group offers numerous opportunities for growth and career development.
Founded: 1955, in Germany. Hager Group has since expanded globally, with a significant presence in Singapore and the Southeast Asian market.
Company Description:
- Hager Group is a global industrial technology leader, empowering customers with innovative technologies for a more digital and energy-sufficient future.
- The company brings world-leading expertise in electrification, automation, and digitization to residential, commercial, and industrial buildings.
- Hager Group seamlessly integrates AI-enabled IoT solutions with products, systems, and analytics to drive profitable growth for its customers globally.
Company Specialties:
- Energy distribution
- Cable management
- Meter board systems
- Wiring accessories
- Building automation
- Wireless security
- Security technology
- Alarm systems
- Industry solutions
- Door entry phone and door opening systems
- Electric mobility
- Ambient Assisted Living
Company Website: http://hagergroup.com
ASSUMPTION: Hager Group's extensive product range and global presence offer applicants a diverse and dynamic work environment with ample opportunities for professional growth.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with potential for growth and advancement within the company.
Reporting Structure: The Customer Marketing Specialist reports directly to the N+1 Job Title in the Marketing department.
Work Arrangement: On-site, with the opportunity to work from home occasionally, depending on the company's remote work policies.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion into other areas of marketing or related fields
- International assignments or transfers, given Hager Group's global presence
ASSUMPTION: This role provides a strong foundation in marketing, with opportunities to grow and develop skills in various aspects of the field. With a large organization like Hager Group, there are numerous paths for career progression.
🌍 Location & Work Environment
Office Type: Hager Group's Singapore office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): All Regions, Singapore
Geographic Context:
- Singapore is a global commerce hub with a multicultural environment
- The city-state offers a high quality of life, with excellent infrastructure, education, and healthcare systems
- Singapore's strategic location in Southeast Asia provides opportunities for regional travel and collaboration
Work Schedule: Full-time, with standard office hours from Monday to Friday. Occasional weekend work may be required for events or special projects.
ASSUMPTION: Working in Singapore offers a unique blend of cultural diversity, urban convenience, and regional connectivity, making it an attractive location for both local and expatriate employees.
💼 Interview & Application Insights
Typical Process:
- Initial phone screening with a recruiter
- First interview with the hiring manager and the recruiter
- Second interview with the N+2 and the HR manager
Key Assessment Areas:
- Creativity and innovation in marketing ideas
- Technical proficiency in Adobe InDesign and Illustrator
- Communication skills, both written and verbal
- Attention to detail and organizational skills
- Cultural fit and alignment with Hager Group's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Showcase your creativity and innovation in your application materials
- Prepare examples of your previous marketing work, if applicable
- Research Hager Group's products and services to demonstrate your understanding of the company
ATS Keywords: Customer Marketing, Social Media Marketing, Event Planning, Website Management, Adobe InDesign, Adobe Illustrator, Marketing Materials Design, Customer Database Management
ASSUMPTION: Hager Group's recruitment process is designed to assess candidates' technical skills, creativity, and cultural fit. Applicants should be prepared to demonstrate their qualifications and enthusiasm for the role throughout the interview process.
🛠️ Tools & Technologies
- Adobe InDesign
- Adobe Illustrator
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Content management systems (e.g., WordPress, Drupal)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with these tools and technologies is essential for the role. Applicants should be comfortable using industry-standard software and platforms for marketing and design.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Hager Group prioritizes understanding and meeting the needs of its customers
- Innovation: The company encourages creativity and continuous improvement
- Collaboration: Hager Group fosters a culture of teamwork and mutual support
Work Style:
- Dynamic and fast-paced: Hager Group operates in a rapidly evolving industry, requiring employees to be adaptable and responsive
- Creative and analytical: The role requires both creative thinking and data-driven decision-making
- Team-oriented: Collaboration and effective communication are essential for success in this role
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding customer needs?
- Are you comfortable working in a dynamic and fast-paced environment, adapting to change as needed?
- Do you thrive in a collaborative work environment, contributing to and learning from team members?
ASSUMPTION: Hager Group's values and work style require candidates who are customer-focused, adaptable, and team-oriented. Applicants should assess their alignment with these aspects before applying.
⚠️ Potential Challenges
- Working in a fast-paced environment may require long hours and occasional weekend work
- Managing multiple projects and deadlines may be challenging for less organized individuals
- The role may involve working with diverse teams and stakeholders, requiring strong communication and interpersonal skills
- Applicants may face competition from other marketing professionals in the region
ASSUMPTION: These challenges are inherent in a dynamic marketing role within a large organization. Applicants should be prepared to manage their time effectively, work well under pressure, and collaborate successfully with diverse teams.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on event planning and management
- Hager Group's global presence offers more opportunities for international exposure and career growth than smaller organizations
- This role may require more technical proficiency in design software than other marketing positions
ASSUMPTION: Applicants should consider their interest in event planning and management, as well as their career goals, when comparing this role to other marketing positions.
📝 Sample Projects
- Developing a social media campaign to promote a new product launch
- Designing and executing an event to showcase Hager Group's latest innovations
- Managing the company website, ensuring all content is up-to-date and optimized for search engines
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the Customer Marketing Specialist role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other departments within the company?
- What opportunities are there for professional growth and development within the company?
- How does Hager Group support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your previous marketing work, if applicable
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
