Customer & Product Marketing Manager

Adthena

Full-time

Remote

Worldwide

📦 Product Marketing

📌 Core Information

🔹 Job Title: Customer & Product Marketing Manager

🔹 Company: Adthena

🔹 Location: London, United Kingdom (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-09

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote-First (52% of employees work fully remote)

🚀 Job Overview

Key aspects of this role include:

Driving customer engagement and product adoption through targeted campaigns
Collaborating cross-functionally with Product, Sales, Customer Success, and Account Management teams
Leveraging tools such as HubSpot, Pendo, and Google Ads to execute marketing strategies
Contributing to Adthena's award-winning product and strong company culture

ASSUMPTION: This role requires a strategic thinker with a data-driven approach, excellent communication skills, and the ability to work effectively in a remote-first environment.

📋 Key Responsibilities

✅ Go-to-Market Initiatives: Collaborate with Product and Marketing teams to plan and execute GTM strategies for new product releases, developing targeted communications across email, in-app messages, login page promotions, and blog content.

✅ Monthly Product Newsletter: Manage the creation and distribution of the Exact Match Newsletter via HubSpot, highlighting recent product updates, upcoming alpha programs, CAB invitations, and relevant industry news.

✅ Case Studies & Customer Stories: Work with Sales and Customer Success teams to identify and develop compelling case studies that showcase the value delivered to customers and agencies, publishing and promoting these stories on the website and through sales enablement materials.

✅ Customer Lifecycle Strategy: Design and implement an 18-month content strategy segmented across the customer lifecycle using HubSpot and Pendo, developing onboarding materials for the first three months and introducing advanced features and reports in subsequent phases to drive continuous engagement.

✅ Customer Advisory Board (CAB): Coordinate with Product Managers to prepare content for quarterly CAB sessions, leading 3-hour Zoom meetings, capturing key takeaways, and sharing insights with the Management Team to inform product strategy.

✅ In-App Walkthroughs (Pendo): Create engaging in-app guides, videos, and illustrations to help customers understand and adopt new features, segmenting content by audience type or specific application areas to enhance relevance and effectiveness.

✅ Customer Surveys: Develop and distribute segmented surveys via HubSpot and Pendo to assess renewal sentiment, product satisfaction, and feature feedback, analysing results to inform product development and customer success strategies.

ASSUMPTION: This role requires a proactive approach to customer engagement, strong project management skills, and the ability to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Relevant experience may be considered in lieu of a degree.

Experience: Proven experience (2-5 years) in customer and product marketing, preferably within a SaaS or digital marketing environment.

Required Skills:

Strong understanding of Google Ads and paid search strategies
Proficiency with HubSpot, Pendo, and ideally Planhat
Excellent written and verbal communication skills
Ability to work cross-functionally with various teams
Strategic thinker with a data-driven approach to decision-making

Preferred Skills:

Experience with Google Analytics and SEO
Familiarity with CRM and marketing automation tools
Knowledge of the paid search landscape and industry trends

ASSUMPTION: The ideal candidate will have a proven track record in customer and product marketing, with a strong understanding of the paid search landscape and relevant marketing tools.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (Based on industry standards for mid-senior level marketing roles in London)

Benefits:

Trust-Based Vacation: Take as much time off as needed, when needed
Remote-First: 52% of Adthenians work fully remote, with others choosing Hybrid Work at our 3 Geohubs (London, Austin, Sydney)
Flexible Work: Work how and where you do your best, with full autonomy over your day
Career Growth: Bespoke training and career development via "Sherpa Plans" to guide your growth
Private Medical Insurance: Fully covered health care
Mental Health Support: Employee Assistance Program offering 24/7 confidential counselling, with access to ‘healthier living’ services such as ‘HeadSpace’
Family Care Package: Up to 6 months fully paid maternity leave, and 2 months of paternity leave
Pension & 401(k): Competitive UK/US/AUS pension schemes, available from day one
Home Office Stipend: $200 for your ideal remote setup
Swag Welcome Gift: $70 credit to grab some merch
Birthday Day Off: Celebrate your special day
Regular Socials: Summer & Christmas parties, annual and quarterly offsites, monthly meet-ups
Volunteer Days: Make a difference with paid volunteer time each quarter

Working Hours: Full-Time (37.5 hours per week), with flexible working hours and a remote-first approach

ASSUMPTION: Adthena offers a competitive salary and benefits package, reflecting the company's commitment to employee well-being and work-life balance.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Software Development, specifically Search Intelligence for Paid Search Marketing

Company Size: Mid-sized (51-200 employees), offering the maturity and stability of an established company combined with the energy, agility, and impact of a scaling tech organisation

Founded: 2012, with a strong track record of growth and innovation in the search intelligence space

Company Description:

Adthena is the market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies lower paid search costs, protect brand equity, and stay ahead of competitor movements
Built by data scientists for search specialists struggling to gain transparency and wasting budget in a largely blind auction in Google Ads, Adthena provides paid search intelligence to uncover the blindspots
For 12+ years, our unique AI learning models have helped more than 300 customers across the globe see beyond Google, so they can proactively adapt paid search strategies with actionable insights

Company Specialties:

Competitor Intelligence
SEM
Digital Analysis
PPC
Paid Search
PPC Brand Protection
Search Intelligence

Company Website: www.adthena.com

ASSUMPTION: Adthena's strong company culture, award-winning product, and commitment to employee well-being make it an attractive place to work for marketing professionals seeking to make an impact in a dynamic, growing industry.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: Reports directly to the Chief Marketing Officer (Ashley Fletcher)

Work Arrangement: Remote-First (52% of Adthenians work fully remote, with others choosing Hybrid Work at our 3 Geohubs (London, Austin, Sydney))

Growth Opportunities:

Bespoke training and career development via "Sherpa Plans" to guide your growth
Potential to take on additional responsibilities and advance within the Marketing Team or the broader organisation
Opportunities to work on high-impact projects and collaborate with cross-functional teams

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on Adthena's continued success and expansion.

🌍 Location & Work Environment

Office Type: Remote-First, with 3 Geohubs (London, Austin, Sydney) offering Hybrid Work options

Office Location(s): WeWork, 30 Churchill Place, London, E14 5RE, GB; Level 2, 12-26 Argyle St. The Rocks, Suite 123B, Sydney, NSW 2000, AU; 720 Brazos St, Austin, Texas 78701, US

Geographic Context:

London: A vibrant, multicultural city with a thriving tech industry, offering a wide range of cultural, social, and professional opportunities
Sydney: A global city with a strong tech industry, offering a high quality of life and a multicultural environment
Austin: A rapidly growing tech hub with a vibrant startup scene, offering a lower cost of living compared to other major US cities

Work Schedule: Flexible, with a focus on outcomes rather than hours worked, and a remote-first approach

ASSUMPTION: Adthena's remote-first work environment offers employees the flexibility to balance work and personal responsibilities, with opportunities to collaborate and connect with colleagues both in-person and virtually.

💼 Interview & Application Insights

Typical Process:

Initial phone or video screen with the Talent Acquisition Team
Technical assessment and case study presentation
Final round interviews with the Hiring Manager and key team members
Offer and onboarding

Key Assessment Areas:

Customer and product marketing experience and achievements
Understanding of Google Ads and paid search strategies
Proficiency with HubSpot, Pendo, and ideally Planhat
Communication skills and ability to work cross-functionally
Strategic thinking and data-driven decision-making

Application Tips:

Tailor your resume and cover letter to highlight relevant experience and skills for this role
Prepare a case study or portfolio demonstrating your customer and product marketing achievements
Research Adthena's products, company culture, and industry position to show your enthusiasm and understanding
Be ready to discuss your approach to customer engagement, project management, and strategic thinking

ATS Keywords: Customer Marketing, Product Marketing, Google Ads, Paid Search Strategies, HubSpot, Pendo, Communication Skills, Cross-Functional Collaboration, Strategic Thinking, Data-Driven Decision Making

ASSUMPTION: Adthena's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the team.

🛠️ Tools & Technologies

HubSpot
Pendo
Google Ads
Google Analytics
SEO tools (e.g., SEMrush, Ahrefs)
CRM and marketing automation tools (e.g., Salesforce, Marketo)
Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and be open to learning and adopting new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

Get Shit Done: We're big on taking action, owning our challenges, and finding solutions
Freedom with Responsibility: We take charge of results to recognition. We know that our hustle not only moves the needle for the company but also sets us up for personal success
Deliver Remarkable Quality: We care about exceeding expectations in the work we do and aim to always do our best work as individuals and as a team
Smart & Always Improving: We strive daily to expand our knowledge and become better at what we do

Work Style:

Remote-First, with a focus on outcomes rather than hours worked
Collaborative and cross-functional, with a strong emphasis on communication and teamwork
Data-driven and results-oriented, with a focus on continuous improvement
Agile and adaptable, with a willingness to take on new challenges and learn from feedback

Self-Assessment Questions:

How do you align with Adthena's core values, particularly 'Get Shit Done' and 'Smart & Always Improving'?
How do you prefer to work remotely, and what strategies do you use to stay productive and connected with your team?
Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you approach it?

ASSUMPTION: Adthena's strong company culture, based on its core values, is a critical factor in the success and satisfaction of its employees.

⚠️ Potential Challenges

Role-Specific Challenges: Balancing multiple priorities and deadlines, managing remote teams, and driving customer engagement in a dynamic, competitive landscape
Company-Specific Challenges: Working in a fast-paced, growing tech organisation, with a need to adapt to change and embrace new opportunities
Industry-Specific Challenges: Keeping up with the latest trends and developments in the paid search landscape, and navigating the complexities of the search intelligence market
Location-Specific Challenges: Working remotely, with the need to maintain productivity, communication, and collaboration across different time zones and cultures

ASSUMPTION: Adthena's remote-first work environment, fast-paced growth, and competitive industry present unique challenges that require proactive, adaptable, and results-driven professionals.

📈 Similar Roles Comparison

How this role differs from related positions: This role focuses on customer engagement and product adoption, while similar roles may prioritise brand marketing, demand generation, or content creation. This role also requires a strong understanding of Google Ads and paid search strategies, which may not be as critical in other marketing roles.
Industry-specific context: Adthena's search intelligence platform is unique, offering customers unparalleled insights into the paid search market. This role requires a deep understanding of the paid search landscape and Adthena's competitive advantages.
Career path comparison: This role offers a clear path for career progression within the Marketing Team or the broader organisation, with opportunities to take on additional responsibilities and advance based on performance and impact.

ASSUMPTION: This role's focus on customer engagement, product adoption, and go-to-market strategies sets it apart from related marketing positions, requiring a unique blend of skills and experience.

📝 Sample Projects

Customer Engagement Campaign: Develop and execute a targeted email and in-app campaign to announce a new product feature, driving customer adoption and engagement with the platform
Customer Lifecycle Strategy: Design and implement an 18-month content strategy segmented across the customer lifecycle, using HubSpot and Pendo to drive continuous engagement and product adoption
Case Study Development: Collaborate with Sales and Customer Success teams to identify and develop compelling case studies that showcase the value delivered to customers and agencies, publishing and promoting these stories on the website and through sales enablement materials

ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and customer-focused nature of the Customer & Product Marketing Manager role at Adthena.

❓ Key Questions to Ask During Interview

What are the biggest challenges facing the Marketing Team in the next 12 months, and how can this role help address them?
How does the Marketing Team collaborate with other departments, such as Product, Sales, and Customer Success, to drive growth and customer satisfaction?
What are the key priorities for this role in the first 30, 60, and 90 days?
How does Adthena support the professional development and career growth of its marketing team members?
What are the most important qualities and skills for success in this role, and how do they align with Adthena's core values?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about your fit within the organisation.

📝 Next Steps for Applicants

To apply for this position:

Submit your application through the provided link
Tailor your resume and cover letter to highlight relevant experience and skills for this role
Prepare a case study or portfolio demonstrating your customer and product marketing achievements
Research Adthena's products, company culture, and industry position to show your enthusiasm and understanding
Follow up with the hiring manager or talent acquisition team within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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