📌 Core Information
🔹 Job Title: Customer Proposition Marketing, Consultant
🔹 Company: AIA
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Insurance
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Engaging with key stakeholders to gather product feedback and support product buy-in
- Planning, designing, and monitoring the roll-out of sales tools to support product buy-in
- Enhancing marketing materials and sales tools to improve their effectiveness
- Gathering market intelligence and performing product competitive analysis
- Providing ideas and inputs for new products and product enhancements
ASSUMPTION: This role requires a high level of stakeholder management and project management skills, as well as a deep understanding of the insurance industry and its products.
📋 Key Responsibilities
✅ Engage with key stakeholders (distribution channels, life planners, and bank partners) to gather product feedback and understand their needs
✅ Plan, design, and monitor the timely roll-out of sales tools to support identified products
✅ Enhance existing marketing materials and sales tools to improve their effectiveness
✅ Gather market intelligence and perform product competitive analysis to support sales
✅ Provide ideas and inputs for new products and product enhancements
ASSUMPTION: The role may require frequent travel to meet with stakeholders and attend industry events.
🎯 Required Qualifications
Education: Bachelor Degree in Actuarial Science (highly preferred) or Marketing
Experience: Preferably with minimum 8 years of relevant working experience in the insurance industry, with a combination of product development, product marketing, channel marketing, and training
Required Skills:
- Strong presentation and interpersonal skills
- Results-oriented
- Good command of English, Bahasa Malaysia, and Mandarin (in written and spoken)
- Proficient in Microsoft Office applications
- Strong analytical skills and business acumen
- Ability to manage multiple stakeholders and projects
- Confident, proactive, and good leadership skills
Preferred Skills:
- Experience in the insurance industry
- Familiarity with insurance products and market trends
ASSUMPTION: Candidates with a background in actuarial science or marketing are preferred, but other relevant fields may be considered.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in the insurance industry in Kuala Lumpur, the estimated salary range is RM 250,000 - RM 350,000 per annum.
Benefits:
- Medical and dental benefits
- Life and disability insurance
- Retirement benefits
- Employee assistance program
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project needs
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AIA is a leading pan-Asian life insurance group with a presence in 18 markets across Asia. It offers a range of life insurance, accident and health insurance, and wealth management solutions.
Company Size: AIA has over 10,000 employees globally, providing a large and diverse work environment.
Founded: AIA was first established in Shanghai in 1919 and has since grown to become a market leader in Asia.
Company Description:
- AIA is committed to helping its customers and the community live Healthier, Longer, Better Lives
- The company offers a range of products and services, including life insurance, accident and health insurance, and savings plans
- AIA has an extensive network of agents, partners, and employees across Asia, serving over 43 million individual policyholders
Company Specialties:
- Life insurance
- Retirement planning
- Accident and health insurance
- Wealth management solutions
Company Website: https://www.aia.com/
ASSUMPTION: AIA's large size and extensive network provide opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior consultant level, requiring a high level of expertise and experience in marketing and the insurance industry.
Reporting Structure: The consultant will report directly to the respective Product & Proposition Team Lead and work closely with various teams, including Proposition teams and the Activation team in Product Solutions Agile Tribe.
Work Arrangement: This is an on-site role, with flexibility for remote work as needed.
Growth Opportunities:
- Potential career progression to a team lead or management role
- Opportunities to work on diverse projects and gain exposure to different aspects of the business
- Possibility to transfer to other markets or roles within the AIA group
ASSUMPTION: The role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: AIA's Kuala Lumpur office is a modern, professional environment with a collaborative work culture.
Office Location(s): Menara AIA, Kuala Lumpur
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a cost of living that is generally lower than other major Asian cities
- The city offers a wide range of amenities, including shopping, dining, and entertainment options
- Kuala Lumpur has a tropical climate, with warm weather year-round
Work Schedule: The work schedule is generally Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project needs
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Industry knowledge and experience
- Marketing skills and strategies
- Stakeholder management and communication
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience in the insurance industry and marketing
- Tailor your resume to emphasize skills and experiences that match the job requirements
- Prepare examples of successful marketing campaigns or projects you've worked on
- Demonstrate your understanding of AIA's products and services during the interview
ATS Keywords: insurance marketing, product marketing, stakeholder management, sales tools, market intelligence, product competitive analysis, insurance industry
ASSUMPTION: The application process may vary depending on the specific hiring manager or team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Integrity
- Respect
- Excellence
- One AIA
Work Style:
- Collaborative
- Results-driven
- Adaptable
- Innovative
- Customer-focused
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding customer needs?
- Are you comfortable working in a dynamic, fast-paced environment with multiple stakeholders?
- Do you have a proven track record of delivering results and driving projects to completion?
ASSUMPTION: AIA values diversity and inclusion, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- The role may require frequent travel to meet with stakeholders and attend industry events
- The work environment can be fast-paced and demanding, with tight deadlines and competing priorities
- The role requires a high level of stakeholder management and project management skills, which can be challenging at times
- The insurance industry can be complex and regulated, requiring a strong understanding of products and compliance issues
ASSUMPTION: The potential challenges of this role can be mitigated with strong communication, time management, and organizational skills.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Consultant role in the insurance industry, but with a focus on product marketing and stakeholder management
- The role may have some overlap with a Product Manager or Product Marketing Manager role, but the focus is more on marketing and less on product development
- Compared to a similar role in a different industry, the key difference is the focus on insurance products and the unique challenges and regulations of the insurance industry
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company and industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new insurance product
- Conducting market research and competitive analysis to inform product development and marketing strategies
- Creating and delivering sales tools and training materials to support the distribution of insurance products
ASSUMPTION: The specific projects and tasks may vary depending on the team and project requirements.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the most challenging aspects of this role, and how have previous consultants approached them?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience in marketing and the insurance industry
- Prepare examples of successful marketing campaigns or projects you've worked on
- Prepare a cover letter that demonstrates your understanding of AIA's products and services and your fit for the role
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
