Customer Trade Marketing Assistant Manager

📌 Core Information

🔹 Job Title: Customer Trade Marketing Assistant Manager

🔹 Company: Mars

🔹 Location: Beijing, Beijing, China

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing trade marketing initiatives to drive brand visibility and sales growth
• Collaborating with sales teams to align marketing strategies with business objectives
• Analyzing market trends and consumer behavior to inform marketing strategies
• Supporting promotional activities and events to increase brand presence

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. It's ideal for someone who enjoys both planning and implementing marketing campaigns.

📋 Key Responsibilities

✅ Manage trade marketing initiatives to drive brand visibility and sales growth

✅ Collaborate with sales teams to align marketing strategies with business objectives

✅ Analyze market trends and consumer behavior to inform marketing strategies

✅ Support promotional activities and events to increase brand presence

✅ Develop and maintain strong relationships with key customers and stakeholders

✅ Monitor and report on trade marketing performance metrics

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management. Strong project management skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in trade marketing, consumer goods, or a related industry

Required Skills:

• Proven experience in trade marketing or a related field
• Strong analytical skills and data-driven mindset
• Excellent stakeholder management and communication skills
• Fluency in English

Preferred Skills:

• Experience with consumer goods or FMCG companies
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and experience with marketing analytics tools are likely to be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Assistant Manager role in Beijing, the estimated salary range is ¥250,000 - ¥350,000 per year.

Benefits:

• Best-in-class learning and development support
• Industry competitive salary and benefits package
• Company bonus

Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on business needs.

ASSUMPTION: The salary range provided is an estimate based on market research. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Mars operates in the Food and Beverage Manufacturing industry, with a diverse portfolio including pet care, food, drinks, and confectionery.

Company Size: Mars is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and diverse experiences.

Founded: Mars was founded in 1911 by Franklin C. Mars. It has since grown into a global business with operations in over 80 countries.

Company Description:

• Mars is guided by the Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.
• The company is committed to sustainability and has set ambitious goals to reduce its environmental impact.
• Mars offers a dynamic and inclusive work environment, with opportunities for professional development.

Company Specialties:

• Mars Petcare
• Mars Food
• Mars Edge
• Mars Wrigley

Company Website: Mars.com

ASSUMPTION: Mars' large size and diverse product portfolio offer opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth into senior marketing or management roles.

Reporting Structure: The Assistant Manager reports directly to the Trade Marketing Manager.

Work Arrangement: This is an on-site role, with the possibility of occasional remote work for meetings or events.

Growth Opportunities:

• Progression to a Trade Marketing Manager role
• Expansion into other marketing or management roles within Mars
• International assignments or expatriate opportunities

ASSUMPTION: Given Mars' global presence, there may be opportunities for international assignments or expatriate roles for the right candidate.

🌍 Location & Work Environment

Office Type: Mars' Beijing office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): The Beijing office is located in the Chaoyang District.

Geographic Context:

• Beijing is a major global city with a vibrant business environment.
• The Chaoyang District is a hub for international businesses and offers a wide range of amenities.
• Beijing is known for its rich history, cultural attractions, and culinary scene.

Work Schedule: The standard workweek is Monday to Friday, with occasional weekend work for events or campaigns.

ASSUMPTION: While not explicitly stated, the work environment is likely to be dynamic and fast-paced, reflecting the nature of the marketing industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the team or other stakeholders

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Stakeholder management and communication
• Problem-solving and adaptability

Application Tips:

• Highlight your relevant experience in trade marketing or a related field.
• Demonstrate your analytical skills and data-driven mindset through examples from your past roles.
• Showcase your ability to manage stakeholders and work collaboratively with others.

ATS Keywords: Trade marketing, consumer goods, market analysis, promotional activities, stakeholder management, marketing strategy

ASSUMPTION: Mars uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application get noticed.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing analytics tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and experience with marketing analytics tools are likely to be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Quality: The consumer is our boss, quality is our work, and value for money is our goal.
• Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.
• Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure.
• Efficiency: We use resources to the full, waste nothing, and do only what we can do best.
• Freedom: We need freedom to shape our future; we need profit to remain free.

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with Mars' Five Principles, particularly in your approach to work and decision-making?
• Are you comfortable working in a dynamic, fast-paced environment with tight deadlines?
• Do you prefer a collaborative work style, with a focus on team success over individual achievements?

ASSUMPTION: Mars places a strong emphasis on its Five Principles. Applicants should be prepared to demonstrate how they align with these values during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing strategic planning with hands-on execution
• Working with diverse stakeholders, including internal teams and external partners
• Adapting to changes in market trends and consumer behavior

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management. Strong project management skills and adaptability are essential to succeed in this role.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on trade marketing, which involves managing relationships with retail customers and driving sales through promotional activities.
• In the consumer goods industry, trade marketing plays a crucial role in driving brand visibility and sales growth.
• This role offers opportunities for career growth into senior marketing or management positions within Mars or other consumer goods companies.

ASSUMPTION: While this role is specific to trade marketing, the skills and experiences gained can be transferable to other marketing or management positions within the company or industry.

📝 Sample Projects

• Developing and executing a promotional campaign to increase sales of a new product launch
• Analyzing market trends and consumer behavior to inform marketing strategies and tactics
• Managing relationships with key retail customers to secure shelf space and promotional support

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Actual projects may vary based on business needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing and sales teams within Mars?
• What opportunities are there for professional development and growth within the company?
• How does Mars support work-life balance for its employees?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in trade marketing or a related field
• Prepare a cover letter that demonstrates your understanding of the role and your fit with Mars' Five Principles
• If applicable, prepare examples of your work or projects that showcase your skills and achievements
• Follow up with the hiring manager or HR representative one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.