Customer / Upsell Marketing Specialist

📌 Core Information

🔹 Job Title: Customer / Upsell Marketing Specialist

🔹 Company: Foundry for Good

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing lifecycle strategies to maximize customer adoption, retention, and expansion
• Creating multichannel campaigns to drive feature adoption and contract growth
• Cultivating customer advocates for case studies, testimonials, and referrals
• Segmenting accounts based on health, usage, and intent to trigger targeted messaging
• Collaborating with CS, Support, Product, and Sales teams to provide insights and materials

ASSUMPTION: This role requires a strong understanding of customer lifecycle marketing and experience in a SaaS environment. The ideal candidate will be comfortable working with multiple teams and have excellent communication skills.

📋 Key Responsibilities

✅ Develop lifecycle strategies to enhance customer adoption, retention, and expansion

✅ Build multichannel programs (email, in-app, webinars, events) to drive feature adoption and contract growth

✅ Cultivate customer advocates for case studies, testimonials, and peer-to-peer referrals

✅ Segment accounts by health, usage, and intent to trigger targeted messaging

✅ Partner with CS and Sales teams to provide CSMs with nurture tracks and renewal/upsell materials, and surface product-usage insights

✅ Track churn, net revenue retention, and upsell metrics, and present findings to iterate on programs

ASSUMPTION: This role requires a data-driven approach to marketing, with a focus on measuring and optimizing campaign performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in customer, lifecycle, or growth marketing for a SaaS product

Required Skills:

• Strong copywriting and project-management skills
• Comfort collaborating closely with cross-functional teams
• Strong written and spoken English

Preferred Skills:

• Experience with Hubspot
• Familiarity with upsell messaging and segmentation
• Comfortability with marketing-automation, product-usage analytics, and CRM workflows

ASSUMPTION: Candidates with experience in marketing automation and CRM workflows may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: ₱100,000/month, with increases based on experience and performance (equivalent to approximately $1,900/month or $22,800/year)

Benefits:

• Paid vacation time (20 days/year)
• Paid sick time (5 days/year)
• Paid life leave (15 days/year, cash-out option available)
• Paid US holidays (7 days/year)
• Employee Giving Programs (Matching Gift Program, Volunteer Grant Program)

Working Hours: 42.5 billable hours per week, with a consistent daily rhythm that aligns with US Eastern business hours

ASSUMPTION: The salary range provided is based on industry standards for a mid-level marketing role in the Philippines. Benefits are competitive and include paid time off and employee giving programs.

📌 Applicant Insights

🔍 Company Context

Industry: Foundry for Good operates in the venture capital and private equity sector, focusing on mission-driven businesses

Company Size: Foundry for Good has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: The company's founding date is not specified, but it has been operating since at least 2017

Company Description:

• Foundry for Good helps mission-driven businesses scale to make a difference in their sectors
• The company offers a range of services, including content strategy, mission-driven PR, performance reporting, finance and accounting, network engagement, and talent sourcing
• Foundry for Good has a team comprised of veterans and change-makers in the mission-driven technology sector

Company Specialties:

• Content strategy
• Mission-driven PR
• Performance reporting
• Finance and accounting
• Network engagement
• Talent sourcing

Company Website: foundryforgood.com

ASSUMPTION: Foundry for Good's focus on mission-driven businesses may appeal to candidates who are passionate about making a positive impact through their work.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional with 2-5 years of experience in customer, lifecycle, or growth marketing

Reporting Structure: The Customer / Upsell Marketing Specialist will report directly to the President of the company

Work Arrangement: This is a fully remote role, with a consistent daily rhythm that aligns with US Eastern business hours

Growth Opportunities:

• As a mid-sized company, Foundry for Good offers opportunities for career growth and advancement
• The company's focus on mission-driven businesses may provide unique growth opportunities in the sector
• Candidates with strong performance and a desire to grow within the company may have opportunities to take on additional responsibilities or move into leadership roles

ASSUMPTION: Candidates who are interested in growing their careers within a mission-driven company may find this role appealing.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Manila, Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year
• The country has a rich culture, with a mix of Spanish, American, and indigenous influences
• The official languages are Filipino and English, with English being widely spoken in business and tourism

Work Schedule: The work schedule is designed to align with US Eastern business hours, with a long midday break to support strong collaboration with US-based teams

ASSUMPTION: Candidates who are comfortable working remotely and have strong communication skills may thrive in this role.

💼 Interview & Application Insights

Typical Process:

• Select candidates will be invited to complete a one-way video interview and an initial screening interview
• Candidates who pass the initial screening will be sent online assessments testing critical thinking and English skills
• Select candidates will be invited to an hour-long Zoom interview with the President of the company

Key Assessment Areas:

• Customer lifecycle marketing expertise
• Campaign development and execution skills
• Data analysis and segmentation abilities
• Collaboration and communication skills
• Alignment with Foundry for Good's mission and values

Application Tips:

• Highlight relevant experience in customer, lifecycle, or growth marketing for a SaaS product
• Demonstrate strong copywriting and project management skills in your resume and cover letter
• Prepare for interview questions related to customer lifecycle marketing, campaign development, and data analysis

ATS Keywords: Customer lifecycle marketing, SaaS, campaign development, data analysis, segmentation, collaboration, communication

ASSUMPTION: The hiring process for this role is intentionally tough and time-consuming, reflecting the competitive nature of the position and the company's commitment to finding the best fit for the team.

🛠️ Tools & Technologies

• Hubspot (preferred)
• Marketing automation tools (e.g., Marketo, Pardot)
• Product-usage analytics tools (e.g., Mixpanel, Amplitude)
• CRM software (e.g., Salesforce, Hubspot CRM)

ASSUMPTION: Candidates with experience in these tools may have an advantage in this role.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Foundry for Good is committed to helping mission-driven businesses scale and make a positive impact
• Collaborative: The company values working closely with cross-functional teams to achieve common goals
• Data-driven: Foundry for Good uses data to inform decision-making and optimize performance

Work Style:

• Remote-friendly: The company offers a fully remote work arrangement with a consistent daily rhythm
• Data-focused: Foundry for Good places a strong emphasis on data analysis and segmentation in its marketing efforts
• Mission-oriented: The company's focus on mission-driven businesses may appeal to candidates who are passionate about making a positive impact

Self-Assessment Questions:

• Do you align with Foundry for Good's mission to help mission-driven businesses scale and make a positive impact?
• Are you comfortable working remotely and collaborating with cross-functional teams in different time zones?
• Do you have strong data analysis and segmentation skills, and are you comfortable using data to inform decision-making?

ASSUMPTION: Candidates who are mission-driven, comfortable working remotely, and strong data analysis skills may be a good fit for this role.

⚠️ Potential Challenges

• The role may require working non-standard hours to align with US Eastern business hours
• Candidates may face competition from other experienced marketing professionals in the Philippines
• The role may require candidates to adapt to a new work environment and company culture
• The hiring process is intentionally tough and time-consuming, which may be challenging for some candidates

ASSUMPTION: Candidates who are comfortable working remotely and have strong communication skills may be better equipped to handle these challenges.

📈 Similar Roles Comparison

• This role focuses on customer lifecycle marketing, while related roles may focus on customer acquisition or retention
• Foundry for Good operates in the venture capital and private equity sector, while related roles may be in other industries
• Candidates with experience in customer lifecycle marketing may have an advantage in this role, but related roles may require different skills and experiences

ASSUMPTION: Candidates should research similar roles in the industry to better understand the requirements and expectations for this position.

📝 Sample Projects

• Developing a customer lifecycle strategy for a new SaaS product launch
• Creating multichannel campaigns to drive feature adoption and contract growth for an existing SaaS product
• Segmenting accounts based on health, usage, and intent to trigger targeted messaging for a SaaS product

ASSUMPTION: Candidates should be prepared to discuss their experience with customer lifecycle marketing, campaign development, and data analysis in their interviews.

❓ Key Questions to Ask During Interview

• Can you describe the typical customer lifecycle for our SaaS products, and how this role will contribute to enhancing customer adoption, retention, and expansion?
• How does Foundry for Good collaborate with cross-functional teams to ensure consistent messaging and branding across all customer touchpoints?
• How does Foundry for Good measure the success of its customer lifecycle marketing campaigns, and how will this role contribute to optimizing performance?
• What opportunities are there for growth and advancement within the company for someone in this role?
• How does Foundry for Good support its remote team members, and what resources are available to help them succeed in their roles?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in customer, lifecycle, or growth marketing for a SaaS product
• Prepare for a one-way video interview and an initial screening interview, followed by online assessments testing critical thinking and English skills
• Prepare for an hour-long Zoom interview with the President of the company, focusing on your customer lifecycle marketing expertise, campaign development skills, and data analysis abilities
• Follow up with the hiring team after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.