📌 Core Information
🔹 Job Title: CX & Marketing Consultant
🔹 Company: Salesforce
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-Time
🔹 Category: Sales
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Average travel: 20-30%)
🚀 Job Overview
Key aspects of this role include:
- Developing innovative B2C, B2B, and B2B2C digital engagement strategies with key enterprise and commercial strategic customers.
- Collaborating with internal stakeholders, including solutions and architect teams, sales programs, customer success, and sales leadership to drive business growth.
- Acting as a trusted advisor to internal and external stakeholders, driving innovative digital marketing strategies forward with customers while improving overall Salesforce business performance.
- Addressing complex marketing and engagement challenges by using research, personal experience, business assessment capabilities, and customer experience acumen to clearly define problems, identify opportunities, drive innovative new ideas, and recommend actionable, prioritized next steps to make a big impact on customer needs/goals.
- Bringing rigour to a client’s decision-making process by running workshops, presenting and evaluating solution options, and driving consensus among key stakeholders.
ASSUMPTION: This role requires a strong understanding of marketing and advertising industry trends, as well as the overall SaaS landscape, to provide relevant and valuable insights to clients.
📋 Key Responsibilities
✅ Collaborate with the Sales team and C-level client contacts to drive digital strategic marketing vision and execution.
✅ Act as a trusted advisor, developing innovative digital engagement strategies that enhance customer relationships and drive revenue growth.
✅ Address complex marketing and engagement challenges by using research, personal experience, business assessment capabilities, and customer experience acumen to clearly define problems, identify opportunities, drive innovative new ideas, and recommend actionable, prioritized next steps.
✅ Bring rigour to a client’s decision-making process by running workshops, presenting and evaluating solution options, and driving consensus among key stakeholders.
✅ Define scope and plan new solutions for clients, including determining how to measure business results, modelling current/future business processes, gathering business requirements, and identifying the organizational changes required to successfully realize the benefits of the solution.
ASSUMPTION: The role may require working on multiple projects simultaneously, requiring strong organizational skills and the ability to balance competing requests and sales priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of digital marketing experience and/or marketing management consulting experience focused in the digital space
Required Skills:
- Proven experience leading digital strategy and digital roadmap projects in a complex business and marketing environment
- Deep understanding of, and passion for, the customer lifecycle and managing the customer experience through their marketing journey
- Excellent communication and presentation skills with the ability to convey complex ideas and business strategies in clear, concise terms
- Dynamic and persuasive in presenting ideas to clients and prospective clients from VP to C-level, with comfort speaking to small and large audiences alike
- Strong understanding of marketing and advertising industry trends, as well as the overall SaaS landscape
- Ability to understand, communicate, and manage across the entire project lifecycle
- Broad knowledge of technology trends and relevance to clients' businesses
- Self-starter with the ability to organize, prioritize, and balance competing requests and sales priorities
Preferred Skills:
- Tech industry experience
- Financial Services industry experience
- Demonstrated success driving organisational change within client organisations
- New business opportunity identification
- Familiarity with Salesforce Marketing Cloud, Sales or Service Cloud
ASSUMPTION: While familiarity with Salesforce products is not required, it would be beneficial for the candidate to have some knowledge of the platform to better understand the solutions they will be recommending to clients.
💰 Compensation & Benefits
Salary Range: AUD 150,000 - 180,000 per annum (Based on industry standards for a senior-level marketing consultant role in Australia)
Benefits:
- Competitive benefits package, including health insurance, retirement plans, and employee stock purchase plans
- Generous time-off policies, including vacation, sick time, and paid holidays
- Employee resource groups and diversity, equity, and inclusion initiatives
- Opportunities for professional development and career growth
Working Hours: Full-time (37.5 hours per week), with an average travel requirement of 20-30%
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Australia. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Salesforce is a leading customer relationship management (CRM) platform, providing AI-driven solutions for sales, marketing, and customer service professionals. They operate in the software development industry and are a publicly-traded company.
Company Size: Salesforce is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Salesforce was founded in 1999 and has since grown to become a market leader in CRM software, with a strong focus on innovation and customer success.
Company Description:
- Salesforce is committed to driving customer success through its AI-powered CRM platform, which includes sales, marketing, and customer service applications.
- The company is dedicated to creating a diverse, inclusive, and equitable workplace, with a strong focus on employee well-being and growth.
- Salesforce is also committed to giving back to communities through its corporate social responsibility initiatives.
Company Specialties:
- Customer Relationship Management (CRM) software
- AI-driven sales, marketing, and customer service solutions
- Cloud-based platforms and services
- Customer success and support
Company Website: www.salesforce.com
ASSUMPTION: Salesforce's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to various industries and markets.
📊 Role Analysis
Career Level: Senior-level marketing consultant role, with the opportunity to grow into a leadership or management position
Reporting Structure: The CX & Marketing Consultant will report directly to the Sales team and collaborate with C-level client contacts (CDO, CMO) across the corporate business.
Work Arrangement: Remote OK, with an average travel requirement of 20-30% to client sites and internal team collaboration
Growth Opportunities:
- Progression into a leadership or management role within the marketing consulting team
- Expansion into other areas of the business, such as sales, customer success, or product management
- Opportunities to work on high-impact projects and drive meaningful change for clients
ASSUMPTION: The CX & Marketing Consultant role offers a unique blend of strategic and operational responsibilities, providing an ideal platform for career growth and development.
🌍 Location & Work Environment
Office Type: Remote-first, with occasional travel to client sites and internal team collaboration
Office Location(s): Sydney, New South Wales, Australia (with the option to work remotely)
Geographic Context:
- Sydney is the largest city in Australia, with a population of over 5 million people
- The city is known for its vibrant culture, diverse neighborhoods, and beautiful harbor
- Sydney offers a high standard of living, with excellent education, healthcare, and entertainment options
Work Schedule: Full-time (37.5 hours per week), with flexible working hours and the option to work from home
ASSUMPTION: The remote-first work environment offers candidates the flexibility to balance their work and personal lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final round interview with the sales leadership team
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and the ability to address complex marketing challenges
- Communication and presentation skills, with the ability to convey complex ideas clearly and concisely
- Industry knowledge and understanding of marketing and advertising trends
- Cultural fit and alignment with Salesforce's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and industry knowledge
- Research Salesforce's products, services, and company culture to demonstrate your enthusiasm and understanding of the business
ATS Keywords: Digital Marketing, Marketing Management Consulting, Customer Experience, Problem Solving, Innovation Management, Solution Planning, Project Lifecycle Management, Organizational Change, Business Development, Stakeholder Management, Technology Trends, Salesforce Marketing Cloud
ASSUMPTION: The interview process will focus on assessing the candidate's problem-solving skills, communication abilities, and industry knowledge, as these are critical for success in this role.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud, Sales, or Service Cloud (preferred but not required)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data visualization tools (e.g., Tableau, Power BI)
- Industry-specific marketing and analytics tools
ASSUMPTION: Familiarity with Salesforce products is not required but would be beneficial for the candidate to better understand the solutions they will be recommending to clients.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Innovation
- Trust
- Equality
- Transparency
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Customer-centric, with a strong focus on understanding and addressing customer needs
Self-Assessment Questions:
- Do you have a proven track record of driving innovative digital marketing strategies that enhance customer relationships and drive revenue growth?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams to drive results?
- Do you have a deep understanding of marketing and advertising industry trends, as well as the overall SaaS landscape?
ASSUMPTION: Salesforce's company values and work style emphasize the importance of collaboration, innovation, and customer-centricity, making these key factors to consider when assessing cultural fit for this role.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong organizational skills and the ability to balance competing requests and sales priorities
- The role may involve travel to client sites and internal team collaboration, which could disrupt work-life balance for some candidates
- The role may require working with C-level client contacts, which could present unique communication and stakeholder management challenges
- The role may require working with complex marketing and engagement challenges, which could present intellectual and problem-solving challenges
ASSUMPTION: While the CX & Marketing Consultant role offers many exciting opportunities, it also presents unique challenges that candidates should be aware of and prepared to address.
📈 Similar Roles Comparison
- Compared to traditional marketing management consulting roles, this role places a greater emphasis on digital strategy and roadmap development, as well as collaboration with sales teams and C-level client contacts
- Compared to other digital marketing roles, this role requires a deeper understanding of the customer lifecycle and managing the customer experience through their marketing journey
- Compared to other consulting roles, this role offers a unique blend of strategic and operational responsibilities, providing an ideal platform for career growth and development
ASSUMPTION: The CX & Marketing Consultant role is distinct from other marketing and consulting roles, offering a unique blend of responsibilities and opportunities for career growth and development.
📝 Sample Projects
- Developing a comprehensive digital engagement strategy for a financial services client, including customer segmentation, channel optimization, and personalization tactics
- Conducting a marketing technology audit for a retail client, assessing their current marketing technology stack and recommending improvements to enhance customer experience and drive revenue growth
- Leading a cross-functional team to implement a new customer data platform for a healthcare client, enabling personalized marketing communications and improved customer insights
ASSUMPTION: The CX & Marketing Consultant role involves working on high-impact projects that drive meaningful change for clients, offering candidates the opportunity to gain valuable experience and make a significant impact on business outcomes.
❓ Key Questions to Ask During Interview
- Can you describe a recent project where you developed an innovative digital engagement strategy that enhanced customer relationships and drove revenue growth?
- How do you approach working with C-level client contacts, and how do you ensure that your recommendations align with their strategic priorities?
- How do you balance competing requests and sales priorities when working on multiple projects simultaneously?
- What opportunities are there for career growth and development within the marketing consulting team, and how does the company support employees in pursuing these opportunities?
- How does the company support work-life balance, particularly for employees who may need to travel for client meetings and internal team collaboration?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your problem-solving skills, communication abilities, and industry knowledge
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and industry knowledge
- Research Salesforce's products, services, and company culture to demonstrate your enthusiasm and understanding of the business
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
