📌 Core Information
🔹 Job Title: D2C Customer Marketing Manager
🔹 Company: AJ Bell
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days in office per month)
🚀 Job Overview
Key aspects of this role include:
- Driving customer growth, engagement, and unlocking customer value
- Managing customer marketing lifecycle and campaigns
- Collaborating cross-functionally with various teams
- Leading and developing a Senior Marketing Executive
- Ensuring compliance with regulatory requirements
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and a data-driven approach to continuously improve customer and commercial outcomes.
📋 Key Responsibilities
✅ Plan and execute customer marketing campaigns across the customer lifecycle
✅ Oversee strategy, planning, execution, and optimization of customer marketing campaigns through email and push notifications
✅ Lead and coordinate multiple projects, ensuring campaigns are delivered on time and meet key performance metrics
✅ Embed an 'always-on' approach to test-measure-learn, using data-driven insights to continuously improve results
✅ Analyze and report on key metrics to track campaign performance against targets
✅ Manage, develop, and optimize refer-a-friend initiatives to increase customer acquisition
✅ Collaborate cross-functionally with teams such as CRM, Brand, Product, Legal, Compliance, and Data
✅ Lead, inspire, and develop a Senior Marketing Executive
✅ Ensure compliance with regulatory requirements, overseeing sign-offs from key stakeholders
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in customer marketing, with demonstrated success in delivering impactful email marketing campaigns
Required Skills:
- Strategic thinking and planning
- Strong organizational skills and attention to detail
- Data-driven mindset with a focus on testing, learning, and optimizing
- Creative problem-solving skills
- Analytical skills with the ability to interpret data and extract meaningful insights
- Excellent verbal and written communication skills
- Customer-focused with a strong understanding of customer needs
- Team leadership and collaboration skills
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the financial services industry
- Proficiency in data analysis and visualization tools
ASSUMPTION: Candidates should have a proven track record in customer marketing, with a strong focus on email marketing campaigns and a data-driven approach to campaign optimization.
💰 Compensation & Benefits
Salary Range: £55,000 - £65,000 per year (dependent on experience)
Benefits:
- Starting holiday entitlement of 27 days, increasing up to 31 days with length of service
- Pension schemes with matched contributions up to 6%
- Discretionary bonus scheme
- Annual free share awards scheme
- Buy As You Earn (BAYE) Scheme
- Health Cash Plan
- Discounted private healthcare scheme and dental plan
- Free gym membership
- Employee Assistance Programme
- Bike loan scheme
- Sick pay+ pledge
- Enhanced maternity, paternity, and shared parental leave
- Loans for travel season tickets
- Death in service scheme
- Paid time off for volunteer work
- Charitable giving opportunities through salary sacrifice
- Calendar of social events
- Personal development programmes
- Ongoing technical training
- Professional qualification support
- Talent development programmes
- Peer recognition scheme
- Monthly leadership breakfasts and lunches
- Casual dress code
- Hybrid working model
Working Hours: 40 hours per week, with a minimum of 50% of working time spent in the office
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role in the UK, with additional benefits to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1995
Company Description:
- AJ Bell is one of the leading online investment platforms in the UK
- Provides customers and advisers with wide investment choice, low-cost delivery, market-leading online functionality, and first-class service
- Listed on the Main Market of the London Stock Exchange in December 2018
- Named one of the UK's 'Best 100 Companies to Work For' for six consecutive years
Company Specialties:
- Online investment platforms
- SIPPs, ISAs, and Dealing accounts
- Wide investment choice and low-cost delivery
Company Website: http://www.ajbell.co.uk/group/
ASSUMPTION: AJ Bell is a well-established and successful company in the financial services industry, offering a range of investment products and services to customers and advisers.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth and development
Reporting Structure: This role reports directly to the Head of D2C Marketing
Work Arrangement: Hybrid working model, with a minimum of 50% of working time spent in the office
Growth Opportunities:
- Progression to a senior marketing role within the D2C team
- Expansion of responsibilities based on performance and business needs
- Access to personal development programmes and professional qualification support
ASSUMPTION: This role offers opportunities for career growth and development within the D2C marketing team and the wider organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 110 Southwark Street, London SE1 0TA, UK
Geographic Context:
- London is a major global city with a vibrant cultural scene and diverse population
- Southwark is a bustling district in central London, close to the River Thames and many popular attractions
- Excellent public transportation links and nearby amenities
Work Schedule: Standard office hours, with flexibility for hybrid working
ASSUMPTION: The office location offers a convenient and engaging work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Head of D2C Marketing
Key Assessment Areas:
- Strategic thinking and planning
- Campaign management and execution
- Data analysis and interpretation
- Communication and presentation skills
- Team leadership and collaboration
Application Tips:
- Highlight relevant experience in customer marketing and email marketing campaigns
- Demonstrate a data-driven approach to campaign optimization
- Showcase strong organizational skills and attention to detail
- Tailor your resume and cover letter to emphasize your fit for the role and the company
ATS Keywords: Customer Marketing, Email Marketing, Campaign Strategy, Customer Engagement, Team Leadership, Data Analysis, Regulatory Compliance, Performance Metrics, Testing and Optimization
ASSUMPTION: The application process is designed to assess candidates' skills and experience in customer marketing, with a focus on strategic thinking, campaign management, and data analysis.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or transferred from previous experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Ambitious
- Respectful
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record in customer marketing, with a strong focus on email marketing campaigns?
- Are you comfortable working in a hybrid environment, with a minimum of 50% of working time spent in the office?
- Do you thrive in a data-driven and collaborative work environment?
ASSUMPTION: AJ Bell values a customer-focused, innovative, and collaborative work environment, with a strong emphasis on data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously
- Working in a hybrid environment, with a minimum of 50% of working time spent in the office
- Ensuring compliance with regulatory requirements and obtaining sign-offs from key stakeholders
- Keeping up with industry trends and best practices in customer marketing
ASSUMPTION: This role presents unique challenges that require strong organizational skills, attention to detail, and a proactive approach to staying informed about industry trends and best practices.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role focuses specifically on customer marketing and engagement throughout the customer lifecycle
- Customer marketing roles require a strong understanding of customer needs and a data-driven approach to campaign optimization
- This role offers opportunities for career growth and development within the D2C marketing team and the wider organization
ASSUMPTION: Customer marketing roles are distinct from traditional marketing roles, with a focus on customer engagement and data-driven campaign optimization.
📝 Sample Projects
- Developing and executing a targeted email campaign to increase customer engagement and unlock customer value
- Analyzing customer data to identify trends and opportunities for segmentation and personalization
- Collaborating with cross-functional teams to ensure alignment and deliver best-in-class customer communications
ASSUMPTION: Sample projects for this role involve strategic planning, data analysis, and cross-functional collaboration to improve customer engagement and unlock customer value.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role fit into the overall D2C marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does AJ Bell support the professional development and growth of its employees?
- What is the company culture like, and how does it support work-life balance?
ASSUMPTION: These interview questions are designed to assess the fit of the role and the company, as well as the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your previous work, demonstrating your ability to plan, execute, and optimize customer marketing campaigns
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking if they need any additional information
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
