📌 Core Information
🔹 Job Title: D2GO Content & Communication Manager (m/f/d)
🔹 Company: KNAPP AG
🔹 Location: Hart bei Graz, Austria
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing the brand's storyline and creating engaging content across multiple channels
- Working closely with the DIGITAL2GO team to drive brand awareness and enrich potential markets with inspiring content
- Conceptualizing and writing content such as whitepapers, press releases, interviews, blog posts, social media content, and landing pages
- Liaising with journalists and media outlets to ensure messages are effectively communicated
- Monitoring editorial and content marketing trends, and bringing new ideas to the team
ASSUMPTION: This role requires a strong background in content creation, marketing, and communications, with a focus on digital B2B channels.
📋 Key Responsibilities
✅ Develop and implement content strategy for the DIGITAL2GO brand
✅ Create and publish engaging content across various channels, including social media, blogs, and email newsletters
✅ Collaborate with the DIGITAL2GO team to develop storylines and narratives
✅ Write press releases and liaise with media outlets to secure coverage
✅ Monitor and analyze content performance, and adjust strategies as needed
✅ Stay up-to-date with industry trends and best practices in content marketing
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, Communications, or a related field
Experience: At least 2 years of hands-on writing experience, preferably in a digital B2B context
Required Skills:
- Excellent written and verbal communication skills in German and English
- Proven experience in content creation, editorial planning, and content marketing
- Strong understanding of SEO optimization and digital channels
- Familiarity with CRM systems, email marketing tools, and social media management platforms
Preferred Skills:
- Experience in process topics and their technical implementation
- Knowledge of the logistics or supply chain industry
ASSUMPTION: Candidates with a background in journalism or agency work may also be considered.
💰 Compensation & Benefits
Salary Range: The minimum salary offered for this position is EUR 3,245 gross per month. The actual salary may vary depending on the candidate's qualifications and experience.
Benefits:
- Professional and personal training programs
- Working in a motivated team with opportunities for professional growth
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Austria. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: KNAPP AG operates in the automation machinery manufacturing industry, specializing in warehouse automation, automated storage systems, and supply chain execution software.
Company Size: KNAPP AG is a mid-sized company with approximately 3,100 employees worldwide.
Founded: KNAPP AG was founded in 1952 and has since grown into a global provider of intelligent automation solutions for intralogistics and manufacturing.
Company Description:
- KNAPP AG is a global provider of intelligent automation solutions for intralogistics and manufacturing, specializing in the sectors healthcare, fashion/apparel, general retail, food retail, industry, and service.
- The company offers a wide range of automated storage and retrieval systems, picking systems, container handling technology, shuttle technology, automatic guided vehicles, and supply chain software.
- KNAPP AG is committed to making complexity simple and providing innovative solutions that meet the unique needs of its clients.
Company Specialties:
- Warehouse automation
- Automated storage system
- Picking system
- Container handling technology
- Shuttle technology
- Automatic guided vehicles (AGVs)
- Warehouse management
- Software
- Supply chain execution
- Warehouse control system
Company Website: http://www.knapp.com
ASSUMPTION: KNAPP AG is a well-established company with a strong reputation in the automation machinery manufacturing industry. The company's focus on innovation and customer satisfaction makes it an attractive employer for individuals seeking a challenging and rewarding career in a dynamic industry.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in content creation, marketing, or communications. It offers opportunities for professional growth and development within the company.
Reporting Structure: The D2GO Content & Communication Manager will report directly to the DIGITAL2GO team and work closely with various departments to develop and implement content strategies.
Work Arrangement: This is an on-site, full-time position. The working hours are typically Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break.
Growth Opportunities:
- Opportunities to work on high-impact projects and contribute to the company's overall success
- Potential to grow within the DIGITAL2GO team or explore other opportunities within the company
- Access to professional and personal training programs to enhance skills and knowledge
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a dynamic and innovative industry, working on cutting-edge projects that drive the company's growth and success.
🌍 Location & Work Environment
Office Type: The company's headquarters is located in Hart bei Graz, Austria, in a modern and well-equipped office environment.
Office Location(s): Hart bei Graz, Austria
Geographic Context:
- The office is located in the southeastern region of Austria, near the city of Graz.
- The region offers a high quality of life, with a mix of urban and rural environments, as well as easy access to outdoor activities and cultural attractions.
- The office is easily accessible by car, public transportation, or bicycle.
Work Schedule: The standard work schedule is Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Flexible working hours may be available depending on the team's needs and the employee's personal circumstances.
ASSUMPTION: The office environment is collaborative and supportive, with a strong focus on teamwork and open communication. The company offers a range of benefits and perks to support employees' work-life balance and overall well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the DIGITAL2GO team and/or other relevant departments
- Final decision and job offer
Key Assessment Areas:
- Writing and communication skills
- Understanding of content marketing and digital channels
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your writing and content creation work, if available
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and the company
ATS Keywords: Content strategy, editorial planning, SEO optimization, social media management, content creation, B2B marketing, communication skills, storytelling, media relations, trend monitoring, email marketing, presentation preparation, performance analysis, German language, English language
ASSUMPTION: The application process for this role may vary depending on the company's specific needs and the volume of applications received. It is essential to follow the application instructions carefully and provide all required information to increase your chances of success.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- SEO optimization tools (e.g., Google Search Console, SEMrush)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Continuous improvement
- Responsibility
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Open and transparent communication
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you a strong communicator with excellent writing skills in German and English?
- Do you have experience working with digital B2B channels and content marketing strategies?
- Are you comfortable working independently and managing multiple projects simultaneously?
ASSUMPTION: Candidates who are a strong cultural fit for the company will be able to thrive in the dynamic and innovative work environment, contributing to the company's success while enjoying a rewarding and fulfilling career.
⚠️ Potential Challenges
- The role may require working on tight deadlines and managing multiple projects simultaneously
- The company's focus on innovation and continuous improvement may present challenges in keeping up with the latest trends and best practices in content marketing
- The role may require occasional travel to attend industry events, conferences, or client meetings
- The office environment may be busy and noisy at times, which could be challenging for candidates who prefer a quieter work environment
ASSUMPTION: Candidates who are proactive, organized, and able to manage their time effectively will be well-suited to this role and able to overcome any challenges that may arise.
📈 Similar Roles Comparison
- This role is similar to a Content Marketing Manager or a Communications Manager, but with a focus on digital B2B channels and a strong emphasis on writing and content creation
- The role may require more hands-on writing and editorial planning than a typical Content Marketing Manager position
- This role offers opportunities for professional growth and development within the company, similar to a junior or mid-level marketing or communications role
ASSUMPTION: Candidates with experience in similar roles or a related field will be well-equipped to succeed in this position and make a significant impact on the company's content marketing efforts.
📝 Sample Projects
- Developing a comprehensive content strategy for the DIGITAL2GO brand, including storylines, narratives, and content pillars
- Creating and publishing engaging content for various channels, such as blog posts, social media updates, and email newsletters
- Writing and distributing press releases to secure media coverage and drive brand awareness
- Analyzing content performance and adjusting strategies to optimize engagement and reach
ASSUMPTION: These sample projects are intended to provide an overview of the types of tasks and responsibilities associated with this role. The specific projects and priorities may vary depending on the company's needs and the candidate's expertise.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the DIGITAL2GO team?
- How does this role fit into the company's overall content marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of working in this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your writing and content creation work, if available
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and the company
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
