📌 Core Information
🔹 Job Title: D2GO Content & Communication Manager (m/w/d)
🔹 Company: KNAPP AG
🔹 Location: Hart bei Graz, Austria
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing content strategies to enhance the DIGITAL2GO brand's visibility
- Creating engaging and informative content for various channels and audiences
- Managing cross-channel editorial planning and ensuring content quality and consistency
- Collaborating with stakeholders to gather insights and create compelling stories
- Optimizing content for SEO and analyzing media performance to adjust strategies
ASSUMPTION: This role requires a strong understanding of B2B content marketing, digital channels, and stakeholder management. Familiarity with the logistics and automation industry is a plus but not required.
📋 Key Responsibilities
✅ Developing and implementing content strategies to increase brand awareness and user engagement
✅ Creating high-quality, engaging content for various channels and formats (whitepapers, press releases, interviews, blog posts, social media content, and landing pages)
✅ Managing cross-channel editorial planning and ensuring content consistency and quality
✅ Collaborating with stakeholders to gather insights and create compelling content
✅ Optimizing content for SEO and analyzing media performance to adjust strategies
✅ Maintaining relationships with media outlets and journalists
✅ Supporting the preparation of presentations and other marketing materials
ASSUMPTION: This role requires strong writing skills in both German and English, as well as excellent communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, Communication, or a related field
Experience: At least 2 years of experience in content creation, social media, and online marketing, preferably in a B2B context
Required Skills:
- Excellent writing skills in German and English
- Strong communication and project management skills
- Familiarity with SEO optimization and content marketing strategies
- Experience with social media marketing and automation tools, as well as CRM systems
- Ability to quickly learn new topics and adapt to a fast-paced environment
Preferred Skills:
- Familiarity with the logistics and automation industry
- Experience with media relations and press office work
- Fluency in additional languages
ASSUMPTION: Candidates with a background in journalism, marketing agencies, or similar fields are encouraged to apply. Relevant experience can make up for a lack of formal education.
💰 Compensation & Benefits
Salary Range: €3,245 gross per month (based on collective agreement, but open to negotiation depending on qualifications and experience)
Benefits:
- Professional and personal development opportunities
- Dynamic and motivated team environment
- Market-compliant salary and additional benefits
Working Hours: Full-time, standard business hours with flexibility for project needs
ASSUMPTION: The salary range provided is based on the collective agreement for the industry. However, KNAPP is open to negotiating the salary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: KNAPP AG operates in the automation machinery manufacturing sector, specializing in warehouse automation, automated storage systems, and supply chain execution software
Company Size: KNAPP AG is a mid-sized company with around 3,000 employees worldwide, offering a dynamic and collaborative work environment
Founded: 1952, with headquarters in Hart bei Graz, Austria
Company Description:
- KNAPP AG is a global provider of intelligent automation solutions for intralogistics and manufacturing
- The company focuses on the sectors healthcare, fashion/apparel, general retail, food retail, industry, and service
- KNAPP AG aims to make complexity simple by offering integrated logistics solutions
Company Specialties:
- Warehouse automation
- Automated storage systems
- Picking systems
- Container handling technology
- Shuttle technology
- Automatic guided vehicles (AGVs) and autonomous mobile robots (AMRs)
- Warehouse management and control systems
- Supply chain execution and software
Company Website: www.knapp.com
ASSUMPTION: KNAPP AG's focus on innovation and continuous improvement creates an environment that encourages professional and personal growth.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in content creation, marketing, or a related field
Reporting Structure: The D2GO Content & Communication Manager reports directly to the Head of Marketing
Work Arrangement: This is an on-site, full-time position with standard business hours and flexibility for project needs
Growth Opportunities:
- Progression to a senior or management role within the marketing department
- Expanding expertise in content marketing, digital marketing, or related fields
- Potential international assignments or projects within the global KNAPP network
ASSUMPTION: KNAPP AG's global presence and diverse portfolio offer ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Hart bei Graz, Austria
Geographic Context:
- Hart bei Graz is a small town near Graz, Austria's second-largest city
- The region offers a high quality of life, with easy access to nature, cultural attractions, and international transportation links
- Austria provides a stable political environment, strong social security, and a high standard of living
Work Schedule: Standard business hours with flexibility for project needs
ASSUMPTION: The location and work environment at KNAPP AG offer a pleasant and productive atmosphere, fostering creativity and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss qualifications and fit
- On-site interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Writing and communication skills
- Content creation and strategy development
- Project management and organizational skills
- Cultural fit and alignment with KNAPP AG's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Provide examples of your content creation work, ideally in a B2B context
- Prepare questions about the company, the team, and the role to demonstrate your interest and engagement
ATS Keywords: Content creation, communication, SEO optimization, social media marketing, content strategy, digital marketing, B2B marketing, media relations, editorial planning, trend analysis, copywriting, content marketing, project management, stakeholder engagement, analytical skills, language proficiency
ASSUMPTION: KNAPP AG uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being shortlisted.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO optimization tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with relevant tools and technologies is expected, but KNAPP AG provides training and support to help employees develop their skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Customer focus and collaboration
- Responsibility and sustainability
Work Style:
- Dynamic and fast-paced environment
- Strong focus on teamwork and collaboration
- Openness to new ideas and approaches
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you a strong communicator with excellent writing skills in German and English?
- Do you have experience creating engaging content for B2B audiences?
ASSUMPTION: KNAPP AG values candidates who are proactive, innovative, and committed to delivering high-quality results in a collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to new technologies and tools as the company evolves
- Working with diverse stakeholders and managing expectations
- Keeping up with industry trends and best practices in content marketing
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on content creation and communication for a specific brand (DIGITAL2GO)
- While the role requires strong writing and communication skills, it may not involve direct customer interaction or sales activities
- Career progression in this role could lead to senior content management or marketing management positions within KNAPP AG or its subsidiaries
ASSUMPTION: This role offers a unique opportunity to focus on content creation and communication for a specific brand within a larger organization, providing a clear path for career growth and development.
📝 Sample Projects
- Developing a content strategy for a new product launch, including blog posts, social media content, and press releases
- Creating a whitepaper on the benefits of automated storage systems for the food retail industry
- Managing a cross-channel editorial calendar for a quarter, ensuring consistent messaging and branding across all DIGITAL2GO channels
ASSUMPTION: These sample projects illustrate the range of content creation and management tasks required for this role, demonstrating the need for strong writing, project management, and communication skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for DIGITAL2GO and KNAPP AG?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does KNAPP AG support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to success, helping you make a strong impression on the hiring manager and team members.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your content creation work, ideally in a B2B context
- Prepare questions about the company, the team, and the role to demonstrate your interest and engagement
- Follow up with the hiring manager one week after your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
