📌 Core Information
🔹 Job Title: DACH Marketing Specialist
🔹 Company: SugarCRM
🔹 Location: Germany - Home Based
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Executing new business marketing activities in the DACH region
- Supporting the sales team and channel partners
- Developing regional marketing plans
- Adapting global marketing campaigns
- Managing marketing materials and content localization
ASSUMPTION: This role requires a strong understanding of the DACH market and experience in B2B marketing within this region.
📋 Key Responsibilities
✅ Help develop and execute regional marketing plans to build pipeline and align with business objectives
✅ Work closely with global marketing teams to adapt global campaigns to the DACH market
✅ Support the enablement and activation of European partner community by overseeing channel comms and joint marketing plans
✅ Collaborate with marketing, sales, business development, and channel leadership teams to determine direct lead generation and channel marketing strategies
✅ Work closely with the regional sales team to gain buy-in and participation in marketing activities
✅ Manage and coordinate the localization of marketing material and content
✅ Drive the ROI of activities, tracking and analyzing metrics to determine impact and fine-tune plans
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work effectively on international virtual teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 3 years of B2B marketing experience in Germany, with a focus on pipeline generation
Required Skills:
- Excellent communication skills in German and English
- Proven track record in executing offline marketing programs
- Demonstrable experience in marketing to and through an external channel network
- Strong understanding of revenue and pipeline management principles
- Knowledge of intent-data driven marketing best practices
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with CRM software
ASSUMPTION: Candidates with experience in the enterprise software or B2B technology industry will have a strong advantage.
💰 Compensation & Benefits
Salary Range: €65,000 - €69,000 per year
Benefits:
- Health & Wellness Reimbursement Program
- Educational Resources - Career & Personal Development Program
- Travel discounts
- Bike leasing program option
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing specialist role in Germany with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: SugarCRM operates in the Software Development industry, focusing on Customer Relationship Management (CRM) solutions.
Company Size: SugarCRM has 501-1,000 employees, providing a medium-sized company environment with opportunities for growth and collaboration.
Founded: SugarCRM was founded in 2004 and is headquartered in San Francisco, CA, with additional offices in Munich, Germany, and other locations worldwide.
Company Description:
- SugarCRM offers a different kind of CRM software, focusing on adaptability and customer needs
- Recognized as a Great Place to Work for its culture and employee satisfaction
- Committed to work/life balance and flexibility for employees
Company Specialties:
- CRM
- Lead Management
- Cloud Computing
- Sales Force Automation
- Contact Management
- Social CRM
- Mobile CRM
- Customer Journey
- Marketing Automation
- Customer Service
Company Website: https://www.sugarcrm.com/
ASSUMPTION: SugarCRM's focus on customer success and adaptability sets it apart in the CRM industry.
📊 Role Analysis
Career Level: This role is suitable for a marketing professional with 2-5 years of experience, seeking to grow their career in a dynamic and international environment.
Reporting Structure: The DACH Marketing Specialist will report directly to the EMEA Marketing Manager and work closely with global marketing teams, sales teams, and channel partners.
Work Arrangement: This role offers remote work options, with a preference for candidates based in the Munich region but not a strict requirement.
Growth Opportunities:
- Potential to expand responsibilities and take on more complex projects as experience grows
- Opportunities to work with and learn from experienced marketing professionals in an international team
- Possibility to advance to a regional marketing manager role in the future
ASSUMPTION: This role offers a unique opportunity to gain experience in a global marketing environment and contribute to the growth of a successful CRM company.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from home or use co-working spaces
Office Location(s): Germany, with a preference for candidates based in the Munich region
Geographic Context:
- The DACH region (Germany, Austria, and Switzerland) is a key market for SugarCRM's growth and expansion
- Germany is the largest economy in Europe and offers a diverse range of industries and opportunities
- The Munich region is a thriving business hub with a strong tech industry and a high quality of life
Work Schedule: Full-time, with flexible hours and the ability to work independently and manage time effectively
ASSUMPTION: Candidates should be comfortable working remotely and managing their time effectively in a virtual team environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the EMEA Marketing Manager
- Final interview with the Global Marketing Director
Key Assessment Areas:
- Marketing expertise and experience in the DACH region
- Communication and collaboration skills
- Cultural fit and alignment with SugarCRM's values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the DACH market and SugarCRM's products
- Prepare examples of your past marketing campaigns and their results
ATS Keywords: B2B Marketing, Pipeline Generation, Communication Skills, Event Management, Channel Marketing, Revenue Management, Marketing Development Funds, Content Localization, Data-Driven Marketing, Sales Collaboration, English Proficiency, German Proficiency
ASSUMPTION: The application process may vary, and additional interviews or assessments may be included based on the candidate's qualifications and the company's needs.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., SugarCRM, Salesforce)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communicator and collaborator
- Proactive and self-motivated
Self-Assessment Questions:
- How do you align with SugarCRM's customer-centric approach to marketing?
- Can you provide an example of a time when you had to adapt your marketing strategy to a new market or audience?
- How do you ensure effective communication and collaboration with remote team members?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with SugarCRM's values and work style to be successful in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders, including global marketing teams, regional sales teams, and channel partners
- Adapting global marketing campaigns to the unique requirements of the DACH market
- Balancing the need for creativity with the requirement to deliver tangible results and ROI
- Working effectively in a remote and virtual team environment
ASSUMPTION: Candidates should be comfortable working in a dynamic and fast-paced environment and able to manage multiple priorities and deadlines.
📈 Similar Roles Comparison
- Unlike other marketing specialist roles, this position focuses specifically on the DACH region and requires a strong understanding of the local market
- SugarCRM's focus on customer success and adaptability sets it apart from other CRM providers
- This role offers the opportunity to work in a global marketing environment and contribute to the growth of a successful CRM company
ASSUMPTION: Candidates should research SugarCRM's products, competitors, and market position to better understand the unique aspects of this role.
📝 Sample Projects
- Developing and executing a regional marketing campaign to generate leads and drive pipeline growth in the DACH market
- Adapting global marketing content and materials to the unique requirements of the DACH region
- Managing the localization of marketing materials and content for events, web pages, and other channels
ASSUMPTION: Candidates should be prepared to discuss their past marketing campaigns and provide examples of their results and impact.
❓ Key Questions to Ask During Interview
- How does this role fit into SugarCRM's overall marketing strategy and growth plans for the DACH region?
- What are the key priorities for the first 90 days in this role?
- How does SugarCRM support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the DACH marketing team, and how can this role help address them?
- How does SugarCRM measure the success of its marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in and understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their results
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
