DACH Marketing Specialist (m/d/f)

📌 Core Information

🔹 Job Title: DACH Marketing Specialist (m/d/f)

🔹 Company: Questel

🔹 Location: Montpellier, Occitanie, France

🔹 Job Type: Hybrid (Montpellier)

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and evaluating marketing projects to support DACH market activities and achieve sales goals
• Managing events, regional campaigns, and social media for the DACH region
• Collaborating with global marketing teams and external vendors for seamless project execution
• Working closely with sales teams to provide marketing assets and align strategies

ASSUMPTION: This role requires a high level of autonomy and proactivity, with a focus on driving results and supporting the company's growth in the DACH market.

📋 Key Responsibilities

✅ Event Management: Plan and execute tradeshows, user meetings, VIP events, online seminars, trainings, and networking activities. Handle logistics, collaborate with sales teams, and develop promotional materials.

✅ Regional Campaigns: Execute localized marketing activities, including webinars and email campaigns, ensuring cultural relevance and brand consistency.

✅ Social Media Management: Manage the LinkedIn account for the DACH region, including designing creatives and producing content for DACH events and seminars.

✅ Content Management: Oversee content creation, localization, and website updates. Manage email campaigns and inbound lead processes (SEO/SEA).

✅ Sales Enablement: Partner with sales teams to provide marketing assets and align strategies, offering data-driven insights to enhance performance.

✅ Performance Tracking: Monitor KPIs for events and campaigns, and provide reports with insights and recommendations.

✅ Budget Management: Manage budgets for events and campaigns, ensuring efficient resource use and high-quality standards.

✅ Collaboration: Work closely with global marketing teams and external vendors to ensure seamless project execution.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting to drive marketing success in the DACH market.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in marketing or business

Experience: 5+ years of B2B marketing experience

Required Skills:

• Excellent research and writing skills
• Bilingual in English & German
• Tech-savvy with experience in tools like Salesforce, Pardot, GoToWebinar, Canva, and Microsoft Office
• Ability to manage multiple projects independently and proactively

Preferred Skills:

• Experience in the DACH market
• Knowledge of the IP industry

ASSUMPTION: Strong communication, organizational, and project management skills are essential for success in this role, along with a solid understanding of the B2B marketing landscape.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on market research for similar roles in Montpellier)

Benefits:

• Full-time, permanent position
• Agile and dynamic work environment with structured onboarding and continuous learning
• Flat hierarchy with a focus on courtesy, honesty, and courage
• Pleasant working atmosphere in a dynamic and international environment
• International teams with offices in the USA, EMEA, and APAC
• Regular company events (breakfast, Christmas party, summer festival, barbecue events, etc.)
• Dog-friendly office
• Flexible working hours and hybrid work model

Working Hours: 40 hours per week, with flexible hours and a hybrid work model

ASSUMPTION: The salary range is estimated based on market research for similar roles in Montpellier. The final salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Questel is a true end-to-end intellectual property solutions provider, serving 20,000 organizations in more than 30 countries. They offer software, tech-enabled services, and consulting services for the optimal management of IP assets portfolios.

Company Size: Questel has 1,001-5,000 employees globally, with offices in Paris, Alexandria (VA), Shanghai, Tokyo, Starnberg, Arequipa, Taipei, Seoul, Grenoble, Sophia Antipolis, Munich, Tunis, and Noida.

Founded: Questel was founded in 2004 and has since grown into a leading IP solutions provider.

Company Description:

• Questel provides IP solutions for patents, trademarks, domain names, and designs, using state-of-the-art technology and an unparalleled network of international experts.
• Their mission is to facilitate the development of innovation in an efficient, secure, and sustainable way.
• Questel's IP cost management platform delivers clients an average savings of 30-60% across the entire prosecution budget.

Company Specialties:

• Technology Scouting
• Portfolio Pruning
• Licensing IN & M&A
• Search and Analyze
• IP cost management
• Invention Disclosure management
• IP consulting
• Innovation Management
• Business Intelligence
• Patent, Trademark, Design
• Foreign Filing
• IP Translation
• Intellectual Asset Management
• Open Innovation
• Patent Drafting
• Prior Art
• Blockchain
• IP Renewals
• and IP Recordals

Company Website: https://www.questel.ai/

ASSUMPTION: Questel's focus on IP solutions and innovation management makes it an attractive employer for candidates interested in the tech and IP industries.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in a dynamic, international environment.

Reporting Structure: The DACH Marketing Specialist will report directly to the Global Marketing Director and collaborate closely with regional sales teams and external vendors.

Work Arrangement: This is a hybrid role, with a combination of on-site work at the Montpellier office and remote work.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion of responsibilities to cover additional regions or product lines
• Potential to work on international projects and gain global experience

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and international organization.

🌍 Location & Work Environment

Office Type: Questel's Montpellier office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): 23, Rue d'antin, Paris, Île-de-France 75002, FR; 2331 Mill Road - Suite 600, Alexandria, Virginia 22314, US; 388 Fushan Road, Pudong, Room 1502, 15th Floor, Hong Jia Tower, Shanghai, Shanghai 200122, CN; Tokyo Genboku Kaikan 5-30-13 Tōyō, 10F, Tōkyō-to, Kōtō-ku 135-0016, JP; Gautinger Str. 10, Starnberg, Bavaria 82319, DE; La Gruta 201, Selva Alegre , Arequipa —, PE; Min-Sheng East Rd, Section 3 Songshan District, 7F-4, No. 128,, Taipei, Taiwan 1052, TW; Seocho-dong 1685-8, Seocho-gu, G-5 Central Plaza #409, Seoul , Seoul Capital Area 137-882, KR; 10, Rue d'arménie, Grenoble, Auvergne-Rhône-Alpes 38000, FR; 1300 Route des Crêtes, WTC Entrée 2 Bât H — CS60239, Sophie-Antipolis, 06904, FR; Rückertstraße 1, Munich, Bayern 80336, DE; Immeuble le Coral Centre Urbain Nord, bloc B, appt B6.1 à B6.4,, Tunis, 1082, TN; 7F-4, No. 128, Min-Sheng East Rd, Section 3 Songshan District, Taipei, TW; Plot No. 111, Sector 136, Noida, Uttar Pradesh 201304, Questel IP Services india private limited Riana Towers, Noida, IN

Geographic Context:

• Montpellier is a vibrant city in the Occitanie region of southern France, known for its Mediterranean climate, rich history, and cultural attractions.
• The Occitanie region is a dynamic economic hub, with a strong focus on technology, innovation, and entrepreneurship.
• Questel's Montpellier office is conveniently located in the heart of the city, with easy access to public transportation and amenities.

Work Schedule: The hybrid work arrangement allows for flexible scheduling, with a combination of on-site and remote work.

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their personal preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the Global Marketing Director and a member of the local team
• Final decision and job offer

Key Assessment Areas:

• Language skills (English and German)
• Marketing expertise and strategic thinking
• Project management and organizational skills
• Cultural fit and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your B2B marketing experience and relevant skills
• Demonstrate your proficiency in English and German through your application materials
• Showcase your understanding of the DACH market and IP industry, if applicable

ATS Keywords: B2B Marketing, Event Management, Regional Campaigns, Social Media Management, Content Management, Sales Enablement, Performance Tracking, Budget Management, Collaboration, Bilingual, Tech-Savvy, Project Management, DACH Market, IP Industry

ASSUMPTION: Questel's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• Salesforce
• Pardot
• GoToWebinar
• Canva
• Microsoft Office
• LinkedIn

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily for marketing tasks and project management.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurship
• Respect
• Integrity

Work Style:

• Agile and dynamic work environment
• Flat hierarchy with a focus on collaboration and communication
• International and multicultural team

Self-Assessment Questions:

• Do you have a proactive and autonomous work style, with a strong focus on driving results?
• Are you comfortable working in a dynamic, international environment with a flat hierarchy?
• Do you have excellent communication and collaboration skills, with a focus on building strong relationships with stakeholders?

ASSUMPTION: Questel's company culture values entrepreneurship, respect, and integrity, with a focus on collaboration and communication in a dynamic, international environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a hybrid work environment and balancing on-site and remote work
• Navigating cultural differences and language barriers in the DACH market
• Keeping up with industry trends and best practices in IP solutions and marketing

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on the DACH market and IP industry
• Questel's global presence and international team offer unique opportunities for growth and development
• This role is well-suited for experienced marketing professionals looking to advance their careers in a dynamic, international environment

ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic and international organization, with a focus on the DACH market and IP industry.

📝 Sample Projects

• Planning and executing a successful trade show or user meeting in the DACH region
• Developing and implementing a targeted email campaign to generate leads in the DACH market
• Creating and managing a social media strategy for the DACH region, including content creation and design

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy for the DACH market?
• What opportunities are there for professional growth and development within the company?
• How does Questel support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B marketing experience and relevant skills
• Prepare examples of your marketing projects and achievements, with a focus on the DACH market and IP industry, if applicable
• Follow up with the HR department one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.