📌 Core Information
🔹 Job Title: Danish Content Writer
🔹 Company: LeoVegas Group
🔹 Location: Gibraltar
🔹 Job Type: Full-Time
🔹 Category: Gambling Facilities and Casinos
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Entry Level
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and producing engaging content for the Danish market
- Collaborating with cross-functional teams to ensure content is on-brand and data-informed
- Conducting competitor analysis and keeping up with industry trends
- Proactively contributing to the greater team good and being counted upon
- Fluency in Danish and excellent written and verbal communication skills
ASSUMPTION: This role requires a proactive and creative individual with a strong command of the Danish language and culture. The ideal candidate will have a background in copywriting, content writing, journalism, or similar, with prior experience in areas such as acquisition-marketing, SEO, or CRM being beneficial.
📋 Key Responsibilities
✅ Writing engaging content for weekly campaigns, product-related texts, blog articles, and other marketing communication projects
✅ Producing and ensuring that all content is localised, on-brand, data-informed, and timely
✅ Creating and maintaining quality static content for the Danish market
✅ Using AI tools and adhering to best practices to research and enhance all content
✅ Conducting competitor analysis for the market landscape and keeping up with the industry and marketing trends
✅ Taking a proactive role within the country teams and with key stakeholders such as design, acquisition, and CRM
✅ Representing the Danish market from a content perspective
✅ Proofreading and ensuring all content is error-free, polished, and adheres to the highest quality standards for the Danish market
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned as needed.
🎯 Required Qualifications
Education: Not specified in the job description
Experience: Entry level - 2 years of relevant experience
Required Skills:
- Native level of Danish
- Excellent written and verbal communication skills
- Numerical and analytical capabilities
- Ability to manage multiple projects simultaneously
- Previous knowledge of the iGaming industry (asset)
- Very good sports knowledge (asset)
Preferred Skills:
- Previous experience in copywriting, content writing, journalism, or similar
- Knowledge of AI tools and best practices for content enhancement
ASSUMPTION: The required and preferred skills listed above are based on the provided job description. However, the company may have additional or different qualifications in mind for the ideal candidate.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (based on industry standards for entry-level content writer roles in Gibraltar)
Benefits:
- Hybrid work policy
- 4 weeks of Workation (T&C apply)
- Well-being allowance to support your active lifestyle
- Private health insurance
- Employee assistance program
- Team and Office gatherings throughout the year
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level content writer roles in Gibraltar. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Gambling Facilities and Casinos - The company operates in the iGaming industry, offering online casino, live casino, and sports betting services through multiple brands.
Company Size: Medium (1,001-5,000 employees) - LeoVegas Group has over 1,400 employees across Europe, with headquarters in Stockholm and operations hub in Malta.
Founded: 2010 - The company was founded in 2010 and has since grown rapidly, becoming a subsidiary of MGM Resorts International in 2022.
Company Description:
- LeoVegas Group is a leading international igaming company with a clear vision to create the world’s greatest igaming experience.
- The Group offers online casino, live casino, and sports betting via 9 brands in 10 jurisdictions.
- The Group continues to grow rapidly, currently employing over 1,400 people in Europe, including at its headquarters in Stockholm and operations hub in Malta.
- As one of the most innovative companies in the industry, the Group also invests and develops other igaming companies through its investment arm, LeoVentures.
Company Specialties:
- Mobile Casino
- Sportsbook
- Live Casino
- Online Casino
- iGaming
- Sports Betting
- Responsible Gaming
- e-Sports
- and Bingo
Company Website: www.leovegasgroup.com
ASSUMPTION: LeoVegas Group operates in a competitive and rapidly evolving industry. As such, the company values innovation, adaptability, and a strong focus on customer experience.
📊 Role Analysis
Career Level: Entry Level - This role is suitable for candidates with little to no professional experience in content writing or a related field.
Reporting Structure: The Danish Content Writer will report directly to the Country Manager or a designated Content Manager within the organization.
Work Arrangement: Hybrid - The role offers a hybrid work arrangement, with employees expected to work from the office and remotely as needed.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Danish Content Writer to take on additional responsibilities or move into management roles over time.
- The iGaming industry is dynamic and offers numerous career paths for talented and driven individuals.
ASSUMPTION: The Danish Content Writer role is an excellent entry point into the iGaming industry, offering the opportunity to gain valuable experience and develop a career in content creation and marketing.
🌍 Location & Work Environment
Office Type: Hybrid - The company offers a hybrid work arrangement, allowing employees to work from the office and remotely as needed.
Office Location(s): Gibraltar - The Danish Content Writer role is based in the company's office in Gibraltar.
Geographic Context:
- Gibraltar is a British Overseas Territory located at the southern tip of the Iberian Peninsula, with Spain and Morocco as its neighbors.
- The territory has a Mediterranean climate, with mild winters and hot summers.
- Gibraltar is known for its low tax regime and is home to many online gaming and financial services companies.
Work Schedule: The Danish Content Writer will work a standard full-time schedule, with specific hours to be determined based on the company's policies and the employee's role-specific needs.
ASSUMPTION: The Danish Content Writer role may require occasional travel to other office locations or industry events, depending on the company's needs and the employee's specific responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Language proficiency in Danish
- Writing and communication skills
- Cultural fit with the company and team
- Problem-solving and analytical skills
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for the Danish Content Writer role.
- Provide examples of your writing work, ideally in Danish, to showcase your skills and style.
- Prepare for interview questions that focus on your language proficiency, writing skills, and cultural fit with the company.
- Research the iGaming industry and LeoVegas Group to demonstrate your understanding of the company and its products.
ATS Keywords: Danish, Content Writer, Copywriting, Journalism, SEO, CRM, iGaming, Sports Betting, Responsible Gaming, e-Sports, Bingo, Marketing Communication, Competitor Analysis, Data-Informed Content, Sports Knowledge, Team Collaboration
ASSUMPTION: The interview process for the Danish Content Writer role will focus on assessing the candidate's language proficiency, writing skills, and cultural fit with the company. The ideal candidate will have a strong command of the Danish language and a passion for creating engaging content in a dynamic and innovative industry.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Search Engine Optimization (SEO) tools
- AI-powered content enhancement tools
- Project management software
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Google Docs, Sheets, Slides)
ASSUMPTION: The Danish Content Writer will be expected to use various tools and technologies to create, manage, and optimize content for the Danish market. Familiarity with relevant software and a willingness to learn new tools as needed are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation - LeoVegas Group values innovation and encourages employees to think creatively and challenge the status quo.
- Customer Focus - The company prioritizes customer experience and strives to create the world's greatest igaming experience.
- Collaboration - LeoVegas Group fosters a collaborative work environment, with employees working together to achieve common goals.
Work Style:
- Proactive - The ideal candidate will be proactive, taking initiative in their work and contributing to the greater team good.
- Adaptable - Employees at LeoVegas Group must be adaptable and able to thrive in a dynamic and evolving industry.
- Creative - The company values creativity and encourages employees to think outside the box and challenge conventional wisdom.
Self-Assessment Questions:
- How do your personal values align with LeoVegas Group's company values, specifically innovation, customer focus, and collaboration?
- Describe a time when you had to adapt to a significant change or challenge in your work environment. How did you approach the situation, and what was the outcome?
- Can you provide an example of a creative project or initiative you've led or contributed to in a previous role? What was the result, and what did you learn from the experience?
ASSUMPTION: The Danish Content Writer role requires a strong cultural fit with the company, as the ideal candidate will be proactive, adaptable, and creative, with a passion for innovation and customer focus.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic industry, with constant changes and updates
- Managing multiple projects simultaneously, with tight deadlines and high expectations
- Adapting to a hybrid work environment, with a mix of on-site and remote work
- Developing content for a diverse audience, with varying preferences and cultural backgrounds
- Keeping up with industry trends and competitor analysis, with a constant need to learn and adapt
ASSUMPTION: The Danish Content Writer role may present various challenges, but the ideal candidate will be adaptable, proactive, and eager to take on new responsibilities as they arise.
📈 Similar Roles Comparison
- The Danish Content Writer role is similar to other content writer or copywriter positions, but with a focus on the iGaming industry and the Danish market.
- Compared to other content writer roles, this position may require more industry-specific knowledge and a stronger command of the Danish language.
- Career paths for Danish Content Writers may include moving into management roles, specializing in a particular area of content creation, or transitioning into related fields such as marketing or communications.
ASSUMPTION: The Danish Content Writer role offers a unique opportunity to gain experience in the iGaming industry and develop a career in content creation and marketing. However, the specific responsibilities and career paths may vary depending on the individual's skills, interests, and the company's needs.
📝 Sample Projects
- Creating a marketing campaign for a new sports betting product, tailored to the Danish market and targeting specific customer segments
- Developing a series of blog articles on responsible gaming, designed to educate and engage Danish-speaking customers
- Translating and localizing existing content from English to Danish, ensuring cultural relevance and maintaining the original tone and style
ASSUMPTION: The Danish Content Writer role may involve various projects, depending on the company's needs and the employee's specific responsibilities. The ideal candidate will be adaptable, proactive, and eager to take on new challenges as they arise.
❓ Key Questions to Ask During Interview
- Can you describe the day-to-day responsibilities of the Danish Content Writer role and how they fit into the broader content creation process?
- How does the company support the professional development and growth of its content writers?
- Can you provide examples of successful content campaigns or projects led by the content team, and what made them successful?
- How does the company approach collaboration and communication between content writers and other departments, such as design, acquisition, and CRM?
- What are the key performance indicators (KPIs) used to measure the success of content created for the Danish market, and how are they tracked and analyzed?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's content creation process and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for the Danish Content Writer role
- Provide examples of your writing work, ideally in Danish, to showcase your skills and style
- Prepare for interview questions that focus on your language proficiency, writing skills, and cultural fit with the company
- Research the iGaming industry and LeoVegas Group to demonstrate your understanding of the company and its products
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
