Data Marketing Executive

📌 Core Information

🔹 Job Title: Data Marketing Executive

🔹 Company: Coopers Fire

🔹 Location: Portsmouth, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting clear marketing workflows to guide leads through the sales pipeline
• Managing clean and segmented data to support automation and personalisation
• Delivering visually appealing, insightful campaigns targeted at architects and specifiers
• Collaborating with cross-functional teams to ensure consistent brand voice and style

ASSUMPTION: This role requires a strong focus on data management, automation, and B2B marketing to drive specification-led sales.

📋 Key Responsibilities

✅ Workflow Creation and Automation: Build clear and effective marketing workflows and nurture sequences using Zymplify. Set up and manage automated pipelines to guide leads through awareness, engagement, and conversion stages. Monitor and optimise workflows to improve efficiency and conversion rates.

✅ Data Management and Segmentation: Maintain, cleanse, and enrich CRM data within OpenCRM. Create dynamic segments and audiences based on project needs, behaviours, and profiles. Ensure workflows are triggered accurately by well-managed, up-to-date CRM data.

✅ Email Marketing and Campaign Management: Plan, build, and deliver email marketing campaigns that are visually appealing, relevant, and timed to support specification-driven sales. Tailor content to architects, specifiers, and key decision-makers, using segmentation and personalisation strategies. Deliver lead nurturing campaigns aligned with pipeline stages.

✅ Content and Blog Management: Update and create new blog articles on WordPress that are targeted toward the interests and needs of architects and specifiers. Optimise content for SEO and lead generation. Work closely with the content and design teams to ensure a consistent brand voice and style.

✅ Performance Reporting and Optimisation: Track and report on key metrics across email, workflows, and website content. Conduct A/B testing and provide insights to improve future campaigns.

ASSUMPTION: This role involves a high degree of data management, automation, and campaign optimisation to support the company's specification-led sales model.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, Data Analytics, Digital Media, or a related field (or equivalent practical experience).

Experience: Strong experience in creating marketing workflows and automation journeys. Proficient with Zymplify (or similar platforms) and CRM systems. Confident managing and cleansing CRM data to support segmentation and automation. Experience delivering email marketing campaigns to B2B audiences. Good working knowledge of WordPress for content management and blog updates. Ability to create visually engaging email templates and landing pages. Understanding of GDPR, CAN-SPAM, and data privacy regulations.

Required Skills:

• Marketing workflows and automation
• CRM management
• Email marketing
• WordPress content management
• Data privacy regulations

Preferred Skills:

• Marketing automation integrations and CRM workflows
• Adobe Creative Suite (Photoshop, InDesign)
• Power BI or other data reporting and visualisation tools
• Strong SEO knowledge and experience optimising blog content
• B2B marketing experience targeting architects, specifiers, or the construction sector

ASSUMPTION: While a degree in a related field is preferred, equivalent practical experience will also be considered for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is £25,000 - £35,000 per annum, based on industry standards for a Marketing Executive with 2-5 years of experience in the UK.

Benefits:

• Competitive salary
• Free hot drinks
• Ample free onsite parking
• Early finish and dress-down Fridays
• Above statutory holiday allowance plus ability to buy additional holiday
• Company social events
• Employee Assistance Programme
• Eyecare vouchers
• Cycle to work scheme
• Friendly and supportive environment
• Holistic approach to work
• Working for a company that cares about employees as individuals
• Access to a discounted shopping platform

Working Hours: 40 hours per week, Monday to Friday, with flexible working options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing. Coopers Fire specialises in the design, manufacture, installation, and servicing of cutting-edge and customised Smoke and Fire Curtains for various buildings.

Company Size: 51-200 employees. As a mid-sized company, Coopers Fire offers a supportive environment with opportunities for growth and collaboration.

Founded: 1983. Coopers Fire has a rich history and extensive experience in the fire protection industry, with a strong reputation for innovation and quality.

Company Description:

• Leading the way in fire protection, Coopers Fire is the world's leading Fire Barrier Curtain and Smoke Curtain manufacturer
• Invented the Gravity Fail Safe Fire Curtain, universally adopted worldwide, over 30 years ago
• Weaving fabrics, formulating coatings, designing, and producing controls and motor drives in Britain to ISO 9001, ISO 14001, and ISO 45001 standards

Company Specialties:

• Fire Curtains
• Smoke Curtains
• Fire Barriers
• Smoke Barriers
• Static Barriers
• Domestic Fire Curtains
• Commercial Fire and Smoke Curtains
• Manufacturing
• Service
• Maintenance
• Installation

Company Website: http://www.coopersfire.com

ASSUMPTION: As a mid-sized company with a strong focus on innovation and quality, Coopers Fire offers a supportive environment with opportunities for growth and collaboration.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for a marketing professional with 2-5 years of experience in data marketing, automation, and B2B campaigns.

Reporting Structure: The Data Marketing Executive will report directly to the Marketing Manager and work closely with cross-functional teams, including content, design, and sales.

Work Arrangement: On-site, with flexible working options available. The role is based at the company's headquarters in Portsmouth, United Kingdom.

Growth Opportunities:

• Progression to a Senior Marketing Executive or Marketing Manager role
• Expanding skills in data analysis, automation, and campaign optimisation
• Gaining experience in a dynamic, growing industry with a strong focus on innovation

ASSUMPTION: This role offers opportunities for growth and development within the marketing function and the broader organisation.

🌍 Location & Work Environment

Office Type: On-site, with a modern, collaborative workspace designed to support productivity and creativity.

Office Location(s): Ignis House, Houghton Avenue, Waterlooville, Hampshire, GB

Geographic Context:

• Portsmouth is a vibrant, historic city located on the south coast of England
• The office is situated in a convenient location with easy access to public transportation and nearby amenities
• The region offers a mix of urban and rural living, with a variety of housing options and a strong sense of community

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with a one-hour lunch break. Flexible working options are available.

ASSUMPTION: The on-site work environment at Coopers Fire is designed to support productivity, collaboration, and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• On-site interview with the Marketing Manager and a member of the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Data management and segmentation skills
• Campaign creation and automation experience
• B2B marketing knowledge and understanding of the construction sector
• Cultural fit and alignment with Coopers Fire's values

Application Tips:

• Highlight relevant data marketing, automation, and B2B campaign experience in your resume
• Tailor your cover letter to demonstrate your understanding of Coopers Fire's products and market position
• Prepare examples of successful email marketing campaigns and workflows you've created and managed

ATS Keywords: Marketing workflows, automation, CRM management, email marketing, data segmentation, B2B campaigns, architects, specifiers, construction sector

ASSUMPTION: The application process at Coopers Fire is designed to assess candidates' technical skills, industry knowledge, and cultural fit for the role and organisation.

🛠️ Tools & Technologies

• Zymplify (campaign automation)
• OpenCRM (database management)
• WordPress (content management)
• Adobe Creative Suite (Photoshop, InDesign)
• Power BI or other data reporting and visualisation tools

ASSUMPTION: The tools and technologies listed are essential for performing the role's core responsibilities and achieving success in the position.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Pride and Passion
• Teamship
• Pioneering

Work Style:

• Collaborative and supportive
• Focused on innovation and continuous improvement
• Data-driven and analytical
• Proactive and solution-oriented

Self-Assessment Questions:

• Do you have a strong commitment to data management, automation, and B2B marketing?
• Are you comfortable working in a dynamic, growing industry with a focus on innovation?
• Do you thrive in a collaborative, supportive work environment that values your input and ideas?

ASSUMPTION: Coopers Fire values candidates who align with their core values and work style, demonstrating a strong commitment to data-driven marketing, collaboration, and innovation.

⚠️ Potential Challenges

• Managing a high volume of leads and maintaining data accuracy and segmentation
• Keeping up with industry trends and best practices in data marketing and automation
• Balancing multiple projects, deadlines, and workflows simultaneously
• Adapting to a dynamic, growing industry with a strong focus on innovation

ASSUMPTION: These challenges are inherent to the role and require a proactive, solution-oriented approach to succeed.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position has a strong focus on data management, automation, and B2B campaign creation for the construction sector
• Coopers Fire's specification-led sales model requires a deep understanding of architects, specifiers, and key decision-makers in the industry
• Career progression in this role may involve expanding skills in data analysis, automation, and campaign optimisation, with opportunities to move into senior marketing or management positions

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing function and the broader organisation, with a strong focus on data-driven marketing and automation.

📝 Sample Projects

• Creating and managing a marketing automation workflow to nurture leads through the sales pipeline, resulting in a 20% increase in conversion rates
• Developing and executing a targeted email marketing campaign to architects and specifiers, generating a 15% increase in qualified leads
• Optimising blog content for SEO and lead generation, driving a 25% increase in organic traffic and a 15% increase in lead conversions

ASSUMPTION: These sample projects demonstrate the core responsibilities and required skills for success in the Data Marketing Executive role at Coopers Fire.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflows and automation journeys for leads in this role?
• How does the marketing team collaborate with other departments, such as sales and content, to ensure consistent brand voice and style?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does Coopers Fire support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions demonstrates a proactive, engaged approach to understanding the role, company, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant data marketing, automation, and B2B campaign experience
• Write a cover letter that demonstrates your understanding of Coopers Fire's products, market position, and the role's requirements
• Prepare examples of successful email marketing campaigns and workflows you've created and managed
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.