πΉ Job Title: Data Marketing Executive
πΉ Company: Coopers Fire
πΉ Location: Portsmouth, United Kingdom
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: May 12, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong focus on data management, automation, and B2B marketing to drive specification-led sales.
β Workflow Creation and Automation: Build clear and effective marketing workflows and nurture sequences using Zymplify. Set up and manage automated pipelines to guide leads through awareness, engagement, and conversion stages. Monitor and optimise workflows to improve efficiency and conversion rates.
β Data Management and Segmentation: Maintain, cleanse, and enrich CRM data within OpenCRM. Create dynamic segments and audiences based on project needs, behaviours, and profiles. Ensure workflows are triggered accurately by well-managed, up-to-date CRM data.
β Email Marketing and Campaign Management: Plan, build, and deliver email marketing campaigns that are visually appealing, relevant, and timed to support specification-driven sales. Tailor content to architects, specifiers, and key decision-makers, using segmentation and personalisation strategies. Deliver lead nurturing campaigns aligned with pipeline stages.
β Content and Blog Management: Update and create new blog articles on WordPress that are targeted toward the interests and needs of architects and specifiers. Optimise content for SEO and lead generation. Work closely with the content and design teams to ensure a consistent brand voice and style.
β Performance Reporting and Optimisation: Track and report on key metrics across email, workflows, and website content. Conduct A/B testing and provide insights to improve future campaigns.
ASSUMPTION: This role involves a high degree of data management, automation, and campaign optimisation to support the company's specification-led sales model.
Education: Degree in Marketing, Communications, Data Analytics, Digital Media, or a related field (or equivalent practical experience).
Experience: Strong experience in creating marketing workflows and automation journeys. Proficient with Zymplify (or similar platforms) and CRM systems. Confident managing and cleansing CRM data to support segmentation and automation. Experience delivering email marketing campaigns to B2B audiences. Good working knowledge of WordPress for content management and blog updates. Ability to create visually engaging email templates and landing pages. Understanding of GDPR, CAN-SPAM, and data privacy regulations.
Required Skills:
Preferred Skills:
ASSUMPTION: While a degree in a related field is preferred, equivalent practical experience will also be considered for this role.
Salary Range: The salary range for this role is Β£25,000 - Β£35,000 per annum, based on industry standards for a Marketing Executive with 2-5 years of experience in the UK.
Benefits:
Working Hours: 40 hours per week, Monday to Friday, with flexible working options available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's skills and experience.
Industry: Industrial Machinery Manufacturing. Coopers Fire specialises in the design, manufacture, installation, and servicing of cutting-edge and customised Smoke and Fire Curtains for various buildings.
Company Size: 51-200 employees. As a mid-sized company, Coopers Fire offers a supportive environment with opportunities for growth and collaboration.
Founded: 1983. Coopers Fire has a rich history and extensive experience in the fire protection industry, with a strong reputation for innovation and quality.
Company Description:
Company Specialties:
Company Website: http://www.coopersfire.com
ASSUMPTION: As a mid-sized company with a strong focus on innovation and quality, Coopers Fire offers a supportive environment with opportunities for growth and collaboration.
Career Level: Mid-level. This role is suitable for a marketing professional with 2-5 years of experience in data marketing, automation, and B2B campaigns.
Reporting Structure: The Data Marketing Executive will report directly to the Marketing Manager and work closely with cross-functional teams, including content, design, and sales.
Work Arrangement: On-site, with flexible working options available. The role is based at the company's headquarters in Portsmouth, United Kingdom.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for growth and development within the marketing function and the broader organisation.
Office Type: On-site, with a modern, collaborative workspace designed to support productivity and creativity.
Office Location(s): Ignis House, Houghton Avenue, Waterlooville, Hampshire, GB
Geographic Context:
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with a one-hour lunch break. Flexible working options are available.
ASSUMPTION: The on-site work environment at Coopers Fire is designed to support productivity, collaboration, and work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing workflows, automation, CRM management, email marketing, data segmentation, B2B campaigns, architects, specifiers, construction sector
ASSUMPTION: The application process at Coopers Fire is designed to assess candidates' technical skills, industry knowledge, and cultural fit for the role and organisation.
ASSUMPTION: The tools and technologies listed are essential for performing the role's core responsibilities and achieving success in the position.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Coopers Fire values candidates who align with their core values and work style, demonstrating a strong commitment to data-driven marketing, collaboration, and innovation.
ASSUMPTION: These challenges are inherent to the role and require a proactive, solution-oriented approach to succeed.
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing function and the broader organisation, with a strong focus on data-driven marketing and automation.
ASSUMPTION: These sample projects demonstrate the core responsibilities and required skills for success in the Data Marketing Executive role at Coopers Fire.
ASSUMPTION: Asking these questions demonstrates a proactive, engaged approach to understanding the role, company, and opportunities for growth and development.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.