Data Services Marketing Manager - Hometrack

📌 Core Information

🔹 Job Title: Data Services Marketing Manager - Hometrack

🔹 Company: Houseful

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital marketing strategies for Hometrack Data Services
• Driving high-quality leads and engagement through digital campaigns
• Collaborating with cross-functional teams to create compelling content and propositions
• Analyzing campaign performance and optimizing strategies based on data insights
• Managing marketing budget and resources to maximize ROI

ASSUMPTION: This role requires a strong balance between digital marketing skills and creative imagination to produce effective campaigns.

📋 Key Responsibilities

✅ Developing and implementing digital marketing strategies for Hometrack Data Services

✅ Planning, executing, and optimizing digital marketing campaigns across various channels

✅ Creating and managing engaging content for digital platforms, websites, social media, and email marketing

✅ Analyzing campaign performance and generating reports to measure ROI and inform future strategies

✅ Managing marketing budget and ensuring efficient resource allocation

✅ Developing a strong understanding of market segments and product propositions within the residential property market

ASSUMPTION: This role involves working autonomously and managing stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 3 years in B2B digital/campaign marketing management or similar role

Required Skills:

• Proven campaign management experience with strong digital marketing skills
• Excellent data analysis skills and understanding of data models
• High proficiency in martech technologies for content creation, SEO, PPC, and sales systems
• Strong communication, attention to detail, and interpersonal skills
• Experience working in a matrix environment with excellent stakeholder management

Preferred Skills:

• Experience in the property market or related industries
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the property market or related industries may have an advantage in understanding the context and nuances of the role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Based on industry standards for a Marketing Manager with 3-5 years of experience in London)

Benefits:

• Everyday Flex - greater flexibility over where and when you work
• 25 days annual leave + extra days for years of service
• Day off for volunteering & Digital detox day
• Festive Closure - business closed for period between Christmas and New Year
• Cycle to work and electric car schemes
• Free Calm App membership
• Enhanced Parental leave
• Fertility Treatment Financial Support
• Group Income Protection and private medical insurance
• Gym on-site in London
• 7.5% pension contribution by the company
• Discretionary annual bonus up to 10% of base salary
• Talent referral bonus up to £5K

Working Hours: Full-time (37.5 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 3-5 years of experience in London. Actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, specifically focused on the residential property market

Company Size: 51-200 employees, which offers a mid-sized company environment with opportunities for growth and collaboration

Founded: 1999, with a rich history in the UK property market and expanding into European and APAC markets

Company Description:

• Leading businesses across the property ecosystem with fast, accurate market intelligence and valuations
• Trusted by major mortgage lenders, housebuilders, and government bodies
• Part of Houseful, which encompasses digital platforms such as Zoopla, Prime Location, Alto, and Jupix
• Founding member of the European AVM Alliance

Company Specialties:

• House price indices
• Housing market intelligence
• Portfolio valuations
• Property analytics
• Automated valuation models

Company Website: http://www.hometrack.com

ASSUMPTION: Hometrack's extensive experience and reputation in the property market make it an attractive employer for candidates interested in the industry.

📊 Role Analysis

Career Level: Mid-level marketing manager, with opportunities for growth and progression within the company

Reporting Structure: Reports directly to the Director of Data Services, with potential cross-functional collaboration with product managers and commercial teams

Work Arrangement: Hybrid, with a combination of remote and on-site work, offering flexibility and work-life balance

Growth Opportunities:

• Expanding the Data Services business unit and digital footprint
• Potential career progression into senior marketing roles or other areas within the company
• Developing expertise in the property market and related industries

ASSUMPTION: This role offers growth opportunities as the company expands its Data Services business unit and digital presence.

🌍 Location & Work Environment

Office Type: Hybrid, with a combination of remote and on-site work at the London office

Office Location(s): 5 Copper Row, London

Geographic Context:

• London is a major global city with a vibrant property market
• The office is located in the Southwark district, close to the River Thames and major transportation links
• London offers a diverse range of cultural, social, and professional opportunities

Work Schedule: Full-time, with flexible working hours and the option to work remotely

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to different work preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview or assessment with senior leadership

Key Assessment Areas:

• Digital marketing skills and campaign management experience
• Data analysis and interpretation abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the property market and Hometrack's business
• Prepare examples of successful digital marketing campaigns you've managed and their outcomes

ATS Keywords: Digital Marketing, Campaign Management, Data Analysis, Property Market, Hometrack, Marketing Strategy, SEO, SEM, Social Media, Email Marketing, Content Creation

ASSUMPTION: Applicants should tailor their application materials to demonstrate their fit for this specific role and company.

🛠️ Tools & Technologies

• Salesforce
• Mailchimp
• SEO and SEM tools (e.g., Google Analytics, Google Ads, SEMrush)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Proficiency in relevant martech tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Expertise
• Integrity
• Customer focus

Work Style:

• Data-driven and analytical
• Creative and imaginative
• Proactive and autonomous
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you stay up-to-date with digital marketing trends and best practices?
• Can you provide an example of a successful digital marketing campaign you've managed, and how you optimized it based on data insights?
• How do you balance creativity with data-driven decision-making in your marketing strategies?

ASSUMPTION: Applicants should assess their fit with Hometrack's company values and work style to ensure a successful and satisfying work environment.

⚠️ Potential Challenges

• Managing multiple digital marketing channels and campaigns simultaneously
• Working with diverse stakeholders and balancing their priorities
• Keeping up with the fast-paced and ever-evolving property market
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: Applicants should be prepared to tackle these challenges and demonstrate their ability to thrive in a dynamic and demanding role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on digital marketing strategies for a data services business unit
• Hometrack's unique focus on the property market sets it apart from other information services companies
• This role offers the opportunity to drive growth and expansion within a specific business unit, rather than a broader marketing function

ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase brand awareness and engagement among property professionals
• Analyzing SEO performance and optimizing content strategy to improve organic traffic and lead generation
• Collaborating with the commercial team to create compelling sales collateral and proposition statements for Hometrack Data Services

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for a well-rounded skill set in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Hometrack and its Data Services business unit?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Hometrack support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the property market, and how can this role contribute to addressing them?
• How does Hometrack foster a culture of innovation and collaboration within its marketing team?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and company, as well as their understanding of the industry and market trends.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful digital marketing campaigns you've managed and their outcomes
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.