📌 Core Information
🔹 Job Title: Database Marketing Lead Analyst, VP
🔹 Company: Citi
🔹 Location: Schaumburg, Illinois, United States (with remote flexibility)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-8 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Executing, automating, and maintaining marketing campaigns for Citi Retail Services
- Identifying, segmenting, and automating campaign populations across multiple delivery channels
- Debugging, resolving, and troubleshooting SAS and SQL code
- Coding and executing marketing campaigns using Citi’s proprietary campaign execution tool
- Collaborating with various functional areas to ensure timely response to business needs and requests
ASSUMPTION: This role requires a strong understanding of programming and campaign execution, as well as the ability to manage projects independently and collaborate effectively with cross-functional teams.
📋 Key Responsibilities
✅ Identify, segment, and automate campaign populations across multiple delivery channels (e.g., direct mail, email, statement, etc.)
✅ Debug, resolve, and troubleshoot SAS and SQL code in an efficient manner in support of campaign delivery within specified project timelines
✅ Code and execute marketing campaigns using Citi’s proprietary campaign execution tool
✅ Utilize scheduling tools to automate standard routines/activities to enhance department efficiencies while improving department operations
✅ Perform requirements analysis and provide recommendations to business contacts regarding infrastructure, operating guidelines and procedures, and audit and business reporting
✅ Execute database concepts, mainframe, and related systems in development of new processes and MIS reporting
✅ Maintain data security control practices and compliance
✅ Maintain a close working relationship across various functional areas – Marketing, Risk, Credit Policy and Decision Management – in ensuring timely response to business needs and requests
✅ Operate as team lead to organize work or processes across multiple database marketing managers/peers (may include matrix but not direct people management)
✅ Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citi, its clients, and assets by driving compliance with applicable laws, rules, and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct, and business practices, and escalating, managing, and reporting control issues with transparency.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s/University degree, Master’s degree preferred
Experience: 5-8 years of experience in Project Management and Database Marketing
Required Skills:
- Proven history connecting programming with the execution of marketing campaigns
- Proficiency in SAS, Unix, and mainframe processing platforms
- Experience with SQL or other relevant tools
- Strong collaboration skills and ability to influence cross-functional partners without direct authority
- Experience using marketing data and analytics
- Excellent verbal and written communication skills
- Extremely rigorous attention to detail
- Practical problem-solving and strategic thinking
Preferred Skills:
- Prior experience with Gemini/Encompass or other campaign management software
ASSUMPTION: This role requires a proven track record of success in database marketing and a strong understanding of programming and campaign execution.
💰 Compensation & Benefits
Salary Range: $103,200.00 - $154,800.00 (Full-time salary range for Schaumburg, IL)
Benefits:
- Medical, Dental, and Vision Coverage
- 401(k)
- Life, Accident, and Disability Insurance
- Wellness Programs
- Paid Time Off
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP-level role in database marketing. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Citi is a global financial services company with a history dating back over 200 years. It offers a wide range of financial products and services to consumers, corporations, governments, and institutions.
Company Size: Citi has over 200,000 employees and operates in more than 160 countries and jurisdictions worldwide. As a large, multinational corporation, Citi offers numerous opportunities for career growth and development.
Founded: 1812
Company Description:
- Citi's mission is to serve as a trusted partner to its clients by responsibly providing financial services that enable growth and economic progress.
- Its core activities include safeguarding assets, lending money, making payments, and accessing the capital markets on behalf of its clients.
- Citi is committed to sustainability and has set ambitious targets to reduce its environmental impact and promote financial inclusion.
Company Specialties:
- Banking
- Commercial Banking
- Investment Banking
- Wealth Management
- Credit Cards
- Capital Markets
- Equity and Fixed Income Research
- Consumer Lending
- Cash Management
- Transaction Services
Company Website: http://www.citigroup.com
ASSUMPTION: Citi's large size and global presence offer applicants a wide range of career opportunities and the chance to work on diverse and complex projects.
📊 Role Analysis
Career Level: This role is at the Vice President level, indicating significant experience and responsibility within the organization.
Reporting Structure: The Database Marketing Lead Analyst, VP, will report directly to the Head of Database Marketing and may oversee the work of multiple database marketing managers/peers.
Work Arrangement: This role is primarily on-site but offers remote flexibility. The specific work arrangement may be discussed further during the interview process.
Growth Opportunities:
- Progression to a senior leadership role within the Database Marketing team or related areas
- Expansion of responsibilities to include management of direct reports
- Transition to a different line of business or functional area within Citi
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the organization.
🌍 Location & Work Environment
Office Type: Citi's Schaumburg office is a large, modern facility with a collaborative work environment.
Office Location(s): Schaumburg, Illinois, United States (with remote flexibility)
Geographic Context:
- Schaumburg is a suburb of Chicago, offering a mix of urban and suburban living with easy access to the city's cultural attractions and amenities.
- The area has a diverse and skilled workforce, with a strong presence of financial services and technology companies.
- Schaumburg is conveniently located near major highways and public transportation, making it an attractive location for commuters.
Work Schedule: Full-time (40 hours per week) with remote flexibility
ASSUMPTION: The Schaumburg office offers a dynamic and collaborative work environment, with easy access to Chicago's cultural attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and/or other team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Technical skills and proficiency in relevant tools (SAS, SQL, etc.)
- Problem-solving and analytical skills
- Collaboration and communication skills
- Leadership and team management skills
- Alignment with Citi's values and culture
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and leadership skills
- Research Citi's mission, values, and culture to demonstrate your fit and enthusiasm for the role
- Practice common interview questions and brush up on your technical skills
ATS Keywords: Database Marketing, Project Management, SAS, SQL, Campaign Execution, Marketing Campaigns, Data Security, Collaboration, Leadership, Problem Solving, Strategic Thinking
ASSUMPTION: Citi's interview process is designed to assess your technical skills, problem-solving abilities, and cultural fit. Preparation and research are key to success in the interview process.
🛠️ Tools & Technologies
- SAS
- SQL
- Unix
- Mainframe processing platforms
- Citi's proprietary campaign execution tool
- Scheduling tools (e.g., Microsoft Project, Asana, etc.)
ASSUMPTION: Proficiency in the listed tools and technologies is required for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Client Centricity: Putting clients at the center of everything we do
- Responsibility: Taking personal responsibility for our actions and their consequences
- Integrity: Upholding the highest ethical standards
- Collaboration: Working together effectively and respectfully
- Inclusion: Fostering an inclusive culture where everyone can thrive
- Diversity: Embracing diversity in all its forms
- Agility: Being open to change and responsive to new opportunities
- Perseverance: Persisting in the face of obstacles and setbacks
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Results-focused and accountable
- Adaptable and open to change
Self-Assessment Questions:
- How do you demonstrate client centricity in your daily work?
- Can you provide an example of a time when you had to collaborate effectively with a cross-functional team to achieve a common goal?
- How do you approach problem-solving and strategic thinking in a dynamic and changing environment?
ASSUMPTION: Citi values a diverse and inclusive work environment where employees can thrive and contribute to the company's success.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
- Citi's large size and complex structure may present challenges in navigating the organization and building relationships with stakeholders
- The role may require occasional travel to other Citi offices or client sites
- The Schaumburg office is located in a suburban area, which may not appeal to candidates who prefer an urban work environment
ASSUMPTION: Success in this role requires strong project management skills, adaptability, and the ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other database marketing roles, this position offers a higher level of responsibility and leadership, with the opportunity to oversee the work of multiple database marketing managers/peers
- Database marketing roles in the financial services industry may have unique challenges and requirements related to data security, compliance, and regulatory constraints
- Career progression in database marketing may involve transitioning to a senior leadership role, expanding responsibilities to include management of direct reports, or moving to a different line of business or functional area within the organization
ASSUMPTION: This role offers a unique combination of leadership, technical, and project management skills, with the opportunity to work on complex and impactful projects in the financial services industry.
📝 Sample Projects
- Developing and executing a marketing campaign to target high-value customers, utilizing segmentation and automation techniques to optimize engagement and response rates
- Collaborating with cross-functional teams to identify and address data discrepancies and improve data quality, resulting in more accurate and effective marketing campaigns
- Implementing a new campaign management tool to streamline workflows, improve efficiency, and enhance campaign performance
ASSUMPTION: These sample projects illustrate the types of initiatives the Database Marketing Lead Analyst, VP, may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Database Marketing team?
- How does this role fit into the broader organizational structure, and what opportunities are there for growth and development?
- What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution?
- How does Citi support work-life balance, and what resources are available to employees to manage their personal and professional responsibilities?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for this role
- Prepare a cover letter that demonstrates your enthusiasm for the role and alignment with Citi's values and culture
- If applicable, prepare examples or a portfolio showcasing your marketing campaign management and data analysis skills
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
