Database Marketing Specialist

**📌 Core Information** - **Job Title:** Database Marketing Specialist - **Company:** S&P Global - **Location:** Penang, Malaysia (On-site) - **Job Type:** Full-time - **Category:** Marketing - **Date Posted:** April 24, 2025 - **Experience Level:** Intermediate (2-5 years) - **Remote Status:** On-site (Hybrid work arrangement mentioned in the description) **🚀 Job Overview** Key aspects of this role include: - Analyzing customer data to derive actionable insights for marketing strategies - Collaborating with marketing teams to develop targeted campaigns and track performance - Maintaining and optimizing customer segmentation strategies in AEP - Providing recommendations and support to customers and marketers - Ensuring data integrity and accuracy in AEP **ASSUMPTION:** This role requires strong analytical and problem-solving skills, as well as excellent communication and collaboration abilities. Proficiency in relevant tools and technologies is essential for success in this position. **📋 Key Responsibilities** - ✅ Analyze customer data in AEP to identify trends, patterns, and provide actionable insights for marketing strategies - ✅ Collaborate with marketing teams to develop targeted campaigns, create audience segments, and track campaign performance with reports and dashboards - ✅ Maintain and optimize customer segmentation strategies, ensuring accurate and up-to-date customer information in AEP - ✅ Provide recommendations and support to customers and marketers, addressing their data needs and staying updated with the latest database marketing and AEP practices - ✅ Ensure data integrity and accuracy in AEP by working with cross-functional teams and managing multiple projects simultaneously with minimal supervision - ✅ Comfortable working with EMEA time zone hours and handling night calls with stakeholders and team members **ASSUMPTION:** This role involves a significant amount of data analysis and requires strong attention to detail. The ability to work independently and manage multiple projects simultaneously is crucial for success. **🎯 Required Qualifications** **Education:** - Bachelor’s degree in Marketing, Statistics, or any related field **Experience:** - 2-5 years of experience in database marketing, CRM, or a related field **Required Skills:** - Proficiency in Microsoft Office, Alteryx, SQL, and Adobe Experience Platform - Strong analytical and problem-solving skills - Excellent communication and collaboration abilities **Preferred Skills:** - Experience in database marketing or CRM - Advanced Excel experience – Experience with import, manipulation, and presentation of data, V Lookup & Pivot Tables **ASSUMPTION:** While not explicitly stated, having experience with Adobe Experience Platform (AEP) or similar customer data platforms would be highly beneficial for this role. **💰 Compensation & Benefits** **Salary Range:** RM 120,000 - RM 180,000 per annum (Estimated based on market research for similar roles in Malaysia) **Benefits:** - Health & Wellness: Health care coverage designed for the mind and body - Flexible Downtime: Generous time off helps keep you energized for your time on - Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills - Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs - Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in-class benefits for families - Beyond the Basics: Small perks can make a big difference **Working Hours:** 40 hours per week, with flexibility for EMEA time zone hours and night calls **ASSUMPTION:** The salary range provided is an estimate based on market research for similar roles in Malaysia. The actual salary may vary depending on the candidate's experience and qualifications. **📌 Applicant Insights** **🔍 Company Context** **Industry:** Financial Services **Company Size:** 10,001+ employees (Enterprise) **Founded:** 1860 (as Standard & Poor's) **Company Description:** - S&P Global provides governments, businesses, and individuals with market data, expertise, and technology solutions for confident decision-making - Services span from global energy solutions to sustainable finance solutions - Divisions include S&P Global Market Intelligence, S&P Global Ratings, S&P Global Commodity Insights, S&P Global Mobility, S&P Dow Jones Indices, and S&P Global Sustainable1 **Company Specialties:** - Analytics - Credit ratings - Finance - Energy & commodities information - Intelligence - Commodities - Benchmarks - Portfolio and enterprise risk solutions - ESG and Sustainable Finance **Company Website:** **ASSUMPTION:** S&P Global is a well-established and reputable company in the financial services industry, with a strong global presence and a wide range of services. **📊 Role Analysis** **Career Level:** Middle Professional Tier I (EEO Job Group) **Reporting Structure:** This role reports to the Marketing Manager or a similar position within the Marketing department **Work Arrangement:** On-site with potential flexibility for EMEA time zone hours and night calls **Growth Opportunities:** - Opportunities for career progression within the Marketing department or related fields - Potential to work on high-impact projects and collaborate with cross-functional teams **ASSUMPTION:** As an intermediate-level role in a large organization, this position offers opportunities for career growth and development. **🌍 Location & Work Environment** **Office Type:** Modern, collaborative office space with state-of-the-art technology and amenities **Office Location(s):** Penang, Malaysia **Geographic Context:** - Penang is a thriving city on the northwest coast of Peninsular Malaysia, known for its rich history, cultural heritage, and vibrant food scene - The office is located in the heart of the city, providing easy access to public transportation, shopping, and dining options **Work Schedule:** Standard office hours with flexibility for EMEA time zone hours and night calls **ASSUMPTION:** The office environment is designed to foster collaboration and innovation, with a focus on employee well-being and work-life balance. **💼 Interview & Application Insights** **Typical Process:** 1. Online application submission 2. Phone or video screening 3. In-depth behavioral and technical interviews 4. Final round interviews with senior leadership **Key Assessment Areas:** - Analytical and problem-solving skills - Communication and collaboration abilities - Cultural fit and alignment with company values - Technical proficiency in relevant tools and technologies **Application Tips:** - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Be prepared to discuss your experience with data analysis, marketing campaigns, and customer segmentation strategies - Research the company and industry to demonstrate your enthusiasm and understanding of the role **ATS Keywords:** Database Marketing, CRM, Marketing Campaigns, Customer Segmentation, Data Analysis, SQL, Adobe Experience Platform, Alteryx **ASSUMPTION:** The application process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values. **🛠️ Tools & Technologies** - Microsoft Office Suite (Excel, PowerPoint, Word) - Alteryx - SQL - Adobe Experience Platform - CRM software (e.g., Salesforce, HubSpot, or similar) - Project management tools (e.g., Asana, Trello, or similar) **ASSUMPTION:** Proficiency in these tools and technologies is essential for success in this role. **👔 Cultural Fit Considerations** **Company Values:** - Integrity: Uphold the highest ethical standards and act with honesty and transparency in all interactions - Discovery: Foster a culture of curiosity and continuous learning, encouraging innovation and creativity - Partnership: Collaborate effectively with colleagues, clients, and partners to drive shared success **Work Style:** - Fast-paced and dynamic environment, requiring strong adaptability and resilience - Strong emphasis on teamwork and cross-functional collaboration - Results-driven and data-informed decision-making approach **Self-Assessment Questions:** - How do you align with S&P Global's core values of integrity, discovery, and partnership? - How comfortable are you working in a fast-paced, dynamic environment and collaborating with cross-functional teams? - How do you approach continuous learning and staying updated with industry trends and best practices? **ASSUMPTION:** S&P Global values a diverse and inclusive work environment, where employees can bring their unique perspectives and experiences to drive innovation and success. **⚠️ Potential Challenges** - Working with EMEA time zone hours and handling night calls may require flexibility and adaptability - The role involves a significant amount of data analysis and may require working on multiple projects simultaneously - The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work setting **ASSUMPTION:** These challenges can be overcome with strong time management skills, adaptability, and a proactive approach to problem-solving. **📈 Similar Roles Comparison** - Database Marketing Specialist vs. Marketing Data Analyst: Both roles focus on data analysis and insights, but the Database Marketing Specialist role places more emphasis on customer segmentation strategies and campaign performance tracking - Industry-specific context: The financial services industry is highly competitive and data-driven, requiring strong analytical skills and a deep understanding of market trends and customer behavior - Career path comparison: This role offers opportunities for career progression within the Marketing department or related fields, with potential to move into more senior or specialized roles **ASSUMPTION:** While these roles share some similarities, the Database Marketing Specialist role at S&P Global is unique in its focus on customer segmentation strategies and campaign performance tracking within the financial services industry. **📝 Sample Projects** - Analyzing customer data to identify trends and patterns, and developing targeted marketing campaigns to capitalize on these insights - Collaborating with cross-functional teams to optimize customer segmentation strategies and improve data integrity in AEP - Creating reports and dashboards to track campaign performance and provide actionable insights for marketing strategies **ASSUMPTION:** These sample projects demonstrate the core responsibilities and required skills for the Database Marketing Specialist role at S&P Global. **❓ Key Questions to Ask During Interview** - What are the key priorities for this role in the first 30-60-90 days? - How does this role collaborate with other departments and teams within the organization? - What opportunities are there for professional development and growth within the Marketing department or related fields? - How does S&P Global support work-life balance for employees in this role? - What are the most challenging aspects of this role, and how can I best prepare to succeed in them? **ASSUMPTION:** These questions demonstrate a proactive and engaged approach to understanding the role and the company culture, while also addressing any concerns or uncertainties about the position. **📌 Next Steps for Applicants** To apply for this position: - Submit your application through this link: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on data analysis, marketing campaigns, and customer segmentation strategies - Prepare examples of your work demonstrating your proficiency in relevant tools and technologies, such as SQL queries, Excel analyses, or marketing campaign case studies - Follow up with the hiring manager or HR representative within 7-10 business days after submitting your application to express your interest and reiterate your qualifications for the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.