📌 Core Information
🔹 Job Title: Dealer Marketing Consultant - Northern CA
🔹 Company: Shift Digital
🔹 Location: Sacramento, CA & San Jose, CA
🔹 Job Type: Full-Time
🔹 Category: Automotive & Digital Marketing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (extensive travel required)
🚀 Job Overview
Key aspects of this role include:
- Working directly with clients and dealers to implement digital best practices
- Optimizing dealer digital performance and enhancing online customer experience
- Providing in-person consultations, training, data analysis, videos, and webinars
- Establishing a premium online customer experience when shopping for a vehicle
- Traveling extensively within Northern CA and into Montana
ASSUMPTION: This role requires a high level of autonomy and self-motivation, as consultants will be working independently with clients and dealers.
📋 Key Responsibilities
✅ Work directly with clients and their dealers to implement industry-leading digital best practices
✅ Optimize dealer digital performance and deliver strategic digital consulting
✅ Provide analytics reporting and establish a premium online customer experience
✅ Coordinate digital strategy elements into business plans and build relationships with key stakeholders
✅ Travel extensively within Northern CA and into Montana
ASSUMPTION: This role may require working irregular hours to accommodate client needs and time zones.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in automotive marketing, digital marketing, or a related role
Required Skills:
- Expert proficiency in dealership websites, SEO, SEM, social media, and reputation management
- Strong knowledge of CRM/DMS systems and Google Adwords/Analytics
- Excellent communication, presentation, and training skills
- Proven ability to build relationships and work collaboratively with clients and dealers
- Strong organizational skills and attention to detail
Preferred Skills:
- Fluency in Spanish
- Experience with automotive dealership sales strategy, marketing, and operations
ASSUMPTION: Candidates with previous experience in automotive marketing or digital marketing roles are strongly preferred.
💰 Compensation & Benefits
Salary Range: $95,000 - $105,000 USD (specific to New York City, Colorado, Nevada, California, and Washington residents only)
Benefits:
- Excellent health insurance plan, including an entirely free medical plan
- Paid Holidays and generous Paid Time Off
- Volunteer Time Off and wellness days
Working Hours: Full-time position with standard business hours, but may require irregular hours to accommodate client needs
ASSUMPTION: The salary range provided is specific to certain locations and may vary for other regions. Benefits may also vary based on location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Data Infrastructure and Analytics, specializing in digital marketing program optimization
Company Size: 501-1,000 employees, with a growing presence in multiple locations
Founded: 2008, with headquarters in Birmingham, MI
Company Description:
- Shift Digital is the leader in digital marketing program optimization
- Provides comprehensive data management, activation technologies, and support services
- Works with national brands and local retailers to transform their digital marketing and sales initiatives
Company Specialties:
- Digital Marketing
- Enterprise Lead Management
- Website Solutions
- Lead Generation Strategy and Solutions
- Search Engine Marketing & Optimization
- Analytics and Reporting
- Sales Training & Support
- Customer Experience
- Brand Adherence/Compliance
- Process Efficiency and Accountability
- Analytics/Decision Making
Company Website: http://www.shiftdigital.com
ASSUMPTION: Shift Digital has a strong focus on data-driven decision making and continuous improvement in the digital marketing space.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the client and works collaboratively with internal teams and dealers
Work Arrangement: On-site, with extensive travel required within Northern CA and into Montana
Growth Opportunities:
- Potential for career advancement within the company
- Opportunities to work with diverse clients and industries
- Chance to develop expertise in digital marketing and automotive industry trends
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skillset and advance their career.
🌍 Location & Work Environment
Office Type: On-site, with multiple office locations in the United States
Office Location(s): Sacramento, CA & San Jose, CA
Geographic Context:
- Sacramento, CA: A vibrant city with a growing tech industry and a cost of living slightly above the national average
- San Jose, CA: The heart of Silicon Valley, with a high cost of living and a diverse, multicultural population
Work Schedule: Full-time, with standard business hours and potential for irregular hours to accommodate client needs
ASSUMPTION: The cost of living in both Sacramento and San Jose is higher than the national average, and candidates should consider this when evaluating the salary range.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Digital marketing expertise and automotive industry knowledge
- Communication and presentation skills
- Problem-solving and analytical skills
- Ability to work independently and manage multiple projects
Application Tips:
- Highlight relevant experience in automotive marketing or digital marketing roles
- Demonstrate a strong understanding of digital marketing best practices and automotive industry trends
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Digital Marketing, Automotive Industry, Dealership Sales Strategy, Marketing, Operations, Consultation, Training, SEO, SEM, CRM, DMS, Google Adwords, Google Analytics
ASSUMPTION: The interview process may vary based on the specific needs of the client and the internal team.
🛠️ Tools & Technologies
- Dealership Websites
- SEO Tools (e.g., Google Search Console, SEMrush, Ahrefs)
- SEM Tools (e.g., Google Ads, Bing Ads, Facebook Ads)
- Social Media Management Tools (e.g., Hootsuite, Buffer, Sprout Social)
- CRM/DMS Systems (e.g., CDK Global, Reynolds and Reynolds, DealerSocket)
- Google Analytics
ASSUMPTION: The specific tools and technologies required may vary based on the client's needs and the internal team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous improvement
- Collaboration and teamwork
- Customer-centric approach
Work Style:
- Fast-paced and dynamic environment
- Strong focus on results and performance
- Opportunities for growth and advancement
- Collaborative and supportive team culture
Self-Assessment Questions:
- Do you have a strong understanding of digital marketing best practices and automotive industry trends?
- Are you comfortable working independently and managing multiple projects?
- Do you thrive in a fast-paced, dynamic environment with a strong focus on results and performance?
ASSUMPTION: Candidates who are self-motivated, results-driven, and comfortable working independently will likely be a good fit for this role.
⚠️ Potential Challenges
- Extensive travel requirements within Northern CA and into Montana
- Irregular hours to accommodate client needs and time zones
- Potential for high stress and tight deadlines in a fast-paced environment
- Need to balance multiple projects and client demands
ASSUMPTION: These challenges may vary based on the specific needs of the client and the internal team.
📈 Similar Roles Comparison
- This role is unique in its focus on the automotive industry and extensive travel requirements
- Similar roles in digital marketing or consulting may have different industry focuses or less extensive travel requirements
- Career paths in this role may lead to senior-level positions within the company or related industries
ASSUMPTION: This role offers unique opportunities for growth and advancement within the automotive industry and digital marketing space.
📝 Sample Projects
- Conducting a comprehensive digital audit of a client's dealership website and providing actionable recommendations for improvement
- Developing and implementing a targeted SEO and SEM strategy to improve a client's online visibility and drive more traffic to their dealership website
- Creating and delivering customized training sessions to educate dealers on best practices for social media management and reputation management
ASSUMPTION: These sample projects are illustrative of the types of tasks and responsibilities that may be required in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the automotive industry in the digital marketing space?
- How does this role support the company's overall mission and values?
- What opportunities are there for growth and advancement within the company?
- How does the company support work-life balance for employees, particularly those with extensive travel requirements?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.jobvite.com/shiftdigital/job/ogttwfws
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your work in digital marketing, particularly in the automotive industry
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
