📌 Core Information
🔹 Job Title: Dealer Marketing Lead
🔹 Company: bp
🔹 Location: Louisville, Kentucky, United States (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Office/Remote)
🚀 Job Overview
Key aspects of this role include:
- Supporting long-term growth and engagement within the network by tailoring marketing and activation plans for ampm and TravelCenters of America.
- Developing and executing impactful dealer experiences while addressing customer service needs.
- Collaborating with internal teams, sponsors, partners, agencies, and SMEs to deliver impactful outcomes for dealers.
- Working with the Hub, Sales, and other teams to complete plans and optimize activity.
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving dealer engagement and growth.
📋 Key Responsibilities
✅ Supporting the development and execution of impactful dealer experiences, addressing customer service needs, and ensuring efficient content and materials are delivered to dealers.
✅ Working as a critical part of the Mobility & Convenience Americas team alongside the Hub and the Sales team.
✅ Supporting the development and execution of impactful in-person engagements that align with the business’ overall commercial goals.
✅ Collaborating with internal teams, sponsors, partners, agencies, and SMEs to deliver impactful outcomes for dealers.
✅ Working with the Hub, Sales, and other teams to complete plans and optimize activity.
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication to drive dealer engagement and growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years’ experience in marketing, partner management, or sales enablement, preferably in a multi-national matrix organization.
Required Skills:
- Good analytical skills to bring together insights and track performance metrics.
- Strong communication and relationship leadership skills to engage effectively with franchises and internal teams.
- A proactive approach to problem-solving, with the ability to adapt to changing priorities.
- Knowledge of digital marketing and CRM strategies, with experience in content optimization.
- Project management skills, crucial for the successful delivery of the role’s deliverables.
Preferred Skills:
- Experience working with franchise networks or dealer networks.
- Fluency in Spanish.
ASSUMPTION: While not explicitly stated, experience working with franchise or dealer networks would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the Oil & Gas industry in Louisville, KY)
Benefits:
- Flexible working options
- Generous paid parental leave policy
- Excellent retirement benefits
Working Hours: Full-time, with up to 25% travel required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Oil and Gas. bp is one of the world's leading international oil and gas companies, providing heat, light, and mobility solutions for a changing world.
Company Size: 10,001+ employees. As a large corporation, bp offers extensive resources and opportunities for growth and development.
Founded: 1909. bp has a rich history and a strong global presence, with operations in over 70 countries.
Company Description:
- bp is committed to delivering energy to the world today and tomorrow, focusing on safety, operational excellence, and sustainability.
- The company offers a diverse range of products and services, including fuels, lubricants, petrochemicals, and renewable energy solutions.
- bp is dedicated to creating a net-zero future, aiming to become a net-zero company by 2050 or sooner.
Company Specialties:
- Upstream – Oil & Gas Exploration & Production
- Subsurface
- Wells Subsea
- Mechanical, Electrical, and Process Engineering
- Civil Engineering
- Drilling, Completion & Intervention Engineers
- Geoscientists
- Professionals in Finance, Business Development, and Procurement
- Communications
Company Website: http://www.bp.com
ASSUMPTION: As a large, multinational corporation, bp offers a structured career path and opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for a professional with 3-5 years of experience in marketing, partner management, or sales enablement.
Reporting Structure: This role reports to the Mobility & Convenience Americas team and works closely with the Hub, Sales, and other teams.
Work Arrangement: Hybrid. This role requires up to 25% travel and offers a flexible work arrangement with a mix of office and remote work.
Growth Opportunities:
- Progression to a senior marketing role within bp or the broader oil and gas industry.
- Expanding skills and expertise in marketing, partner management, or sales enablement.
- Gaining experience working with franchise networks or dealer networks.
ASSUMPTION: This role offers opportunities for growth and development within bp or the broader oil and gas industry.
🌍 Location & Work Environment
Office Type: Hybrid. This role requires up to 25% travel and offers a flexible work arrangement with a mix of office and remote work.
Office Location(s): Louisville, Kentucky, United States
Geographic Context:
- Louisville is the largest city in Kentucky and is located in the state's northern region.
- The city is known for its diverse economy, with significant industries including healthcare, manufacturing, and transportation.
- Louisville offers a mix of urban and suburban living, with a cost of living that is lower than the national average.
Work Schedule: Full-time, with up to 25% travel required.
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between office and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and potential team members
- Background check and offer
Key Assessment Areas:
- Marketing and activation plan development
- Project management skills
- Communication and stakeholder management
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing, partner management, or sales enablement experience in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with bp's company values.
- Prepare examples of your ability to develop and execute impactful dealer experiences.
ATS Keywords: Marketing, Partner Management, Sales Enablement, Dealer Engagement, Customer Service, Impactful Experiences, Stakeholder Management, Project Management
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager or the company's current hiring practices.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current technology stack.
👔 Cultural Fit Considerations
Company Values:
- Safety – Always prioritizing safety and well-being
- Respect – Valuing diversity and inclusion
- Excellence – Striving for high performance and continuous improvement
- Courage – Encouraging creativity and challenging the status quo
Work Style:
- Collaborative – Working closely with internal teams, sponsors, partners, agencies, and SMEs
- Adaptable – Ability to adapt to changing priorities and work in a dynamic environment
- Results-driven – Focused on delivering impactful outcomes for dealers
Self-Assessment Questions:
- Do you have experience working with franchise networks or dealer networks?
- Are you comfortable working in a hybrid environment with up to 25% travel?
- Do you have strong communication and stakeholder management skills?
ASSUMPTION: As a large corporation, bp values diversity, inclusion, and a strong work-life balance.
⚠️ Potential Challenges
- Managing multiple stakeholders, including franchises, internal teams, sponsors, partners, agencies, and SMEs
- Balancing strategic planning with hands-on execution
- Adapting to changing priorities and a dynamic work environment
- Meeting the travel requirements of up to 25%
ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Partner Marketing Manager role, with a focus on driving dealer engagement and growth.
- Unlike other marketing roles, this position requires experience working with franchise networks or dealer networks.
- Career progression in this role could lead to senior marketing roles within bp or the broader oil and gas industry.
ASSUMPTION: This role offers a unique opportunity to gain experience working with franchise networks or dealer networks within a large, multinational corporation.
📝 Sample Projects
- Developing and executing a marketing campaign to increase dealer engagement and sales for ampm and TravelCenters of America
- Optimizing content and materials for dealers to improve customer service and satisfaction
- Collaborating with internal teams, sponsors, partners, agencies, and SMEs to deliver impactful outcomes for dealers
ASSUMPTION: These sample projects demonstrate the strategic planning, project management, and stakeholder management skills required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader marketing strategy for Mobility & Convenience Americas?
- What opportunities are there for growth and development within this role or the broader organization?
- How does bp support work-life balance for employees in this role?
- What are the key challenges facing the dealer network, and how can this role address them?
ASSUMPTION: These questions demonstrate your interest in the role and your understanding of the company's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing, partner management, or sales enablement experience.
- Write a cover letter that demonstrates your understanding of the role and your fit with bp's company values.
- Prepare examples of your ability to develop and execute impactful dealer experiences.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
