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Dealer Marketing Manager

bp
Full-time
On-site
Chicago, Illinois, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Dealer Marketing Manager

πŸ”Ή Company: bp

πŸ”Ή Location: Chicago, Illinois, United States

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 9, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site with hybrid flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Driving long-term growth and engagement within the dealer network
  • Tailoring marketing and activation plans for customers in the US
  • Improving dealer journeys and creating impactful in-person engagements
  • Collaborating with internal teams, sponsors, partners, agencies, and SMEs
  • Ensuring alignment with customer experience (CX) specialists

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to adapt to changing priorities.

πŸ“‹ Key Responsibilities

βœ… Develop and execute impactful dealer experiences and marketing plans

βœ… Address customer service needs and ensure optimal content and materials are delivered to dealers

βœ… Collaborate with local Mobility & Convenience Americas team, hub, sales team, and other internal teams

βœ… Engage with dealers, sponsors, partners, agencies, and SMEs to deliver impactful outcomes

βœ… Work closely with CX specialists to align execution and activation efforts

ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years in marketing, partner management, or sales enablement, preferably in a multi-national matrix organization

Required Skills:

  • Proven analytical skills to gather insights and track performance metrics
  • Strong communication and relationship management skills
  • Proactive problem-solving approach with adaptability to changing priorities
  • Confidence in making decisions and identifying opportunities for process improvement
  • Strong project management skills with a customer-obsessed, value-driven approach
  • Proven business insight and digital expertise to drive innovation and strategic decision-making

Preferred Skills:

  • Experience in the oil and gas industry
  • Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in marketing, partner management, or sales enablement, with a focus on strategic planning and execution.

πŸ’° Compensation & Benefits

Salary Range: $101,000 - $187,000 per year

Benefits:

  • Paid vacation (120-240 hours per year for full-time employees)
  • Paid holidays (9 per year)
  • Personal choice holidays (2 per year)
  • Parental leave (up to 8 weeks paid leave for birth or adoption)
  • Discretionary annual bonus program
  • Long-term incentive program
  • Generous retirement benefits, including 401K matching and pension
  • Health, vision, and dental insurance
  • Life and disability insurance

Working Hours: Full-time, typically 40 hours per week, with up to 25% travel required

ASSUMPTION: The salary range is based on industry standards for a marketing manager role with 7+ years of experience in a multi-national organization.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Oil and Gas

Company Size: 10,001+ employees

Founded: 1909

Company Description:

  • bp is a global oil and gas company that delivers energy to the world, today and tomorrow
  • They operate in over 70 countries and employ around 73,000 people
  • The company is committed to delivering energy responsibly, safely, and efficiently

Company Specialties:

  • Upstream – Oil & Gas Exploration & Production
  • Subsurface
  • Wells Subsea
  • Mechanical, Electrical, Process, Civil, and Drilling, Completion & Intervention Engineers
  • Geoscientists
  • Professionals in Finance, Business Development, and Procurement
  • Communications

Company Website: bp.com

ASSUMPTION: bp is a large, multinational corporation with a strong focus on energy production and delivery.

πŸ“Š Role Analysis

Career Level: Mid-level to senior-level marketing role with potential for growth

Reporting Structure: Reports directly to the local Mobility & Convenience Americas team

Work Arrangement: Hybrid, with up to 25% travel required

Growth Opportunities:

  • Potential to work on high-impact, strategic projects
  • Opportunities to collaborate with diverse teams and stakeholders
  • Possibility to gain experience in a multinational matrix organization

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Hybrid, with an on-site component in Chicago, IL

Office Location(s): 501 Westlake Park Blvd, Houston, Texas 77079, US (main headquarters); 28100 Torch Parkway, Warrenville, IL 60555-3938, US (Chicago area office)

Geographic Context:

  • Chicago is the third-most populous city in the US, with a diverse economy and a strong job market
  • The city is known for its vibrant culture, arts, and entertainment scenes
  • Chicago has a humid continental climate, with warm summers and cold winters

Work Schedule: Full-time, typically 40 hours per week, with up to 25% travel required

ASSUMPTION: The hybrid work arrangement allows for flexibility while still requiring regular on-site presence.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screening
  • In-depth behavioral and skills-based interviews
  • Final round interviews with hiring managers or senior leadership

Key Assessment Areas:

  • Strategic thinking and planning
  • Communication and stakeholder management skills
  • Problem-solving and adaptability
  • Project management skills
  • Industry knowledge and understanding of the oil and gas sector

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing, partner management, or sales enablement experience
  • Demonstrate your ability to drive strategic initiatives and manage projects
  • Showcase your strong communication and stakeholder management skills
  • Prepare for behavioral interview questions focused on problem-solving, adaptability, and strategic planning

ATS Keywords: Marketing strategy, dealer engagement, customer experience, project management, stakeholder management, oil and gas industry, hybrid work arrangement

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and ability to manage projects and stakeholders.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Jira, Trello)
  • Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
  • Collaboration and communication tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: The required tools and technologies for this role are standard for marketing and project management professionals.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Safety: Nothing is so important that it cannot be done safely
  • Respect: We respect each other, our customers, contractors, and the communities in which we operate
  • Excellence: We strive for excellence in everything we do

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on delivering impact
  • Adaptable and responsive to changing priorities
  • Customer-focused and committed to delivering exceptional experiences

Self-Assessment Questions:

  • Do you align with bp's values of safety, respect, and excellence?
  • Are you comfortable working in a hybrid environment with up to 25% travel?
  • Do you thrive in a collaborative, results-driven work culture?

ASSUMPTION: Candidates should assess their fit with bp's values and work style, as well as their comfort with the hybrid work arrangement and travel requirements.

⚠️ Potential Challenges

  • Managing multiple stakeholders and balancing competing priorities
  • Working in a large, multinational organization with a complex matrix structure
  • Adapting to changing market conditions and customer needs
  • Navigating a hybrid work environment with regular on-site presence

ASSUMPTION: These challenges are inherent to working in a large, multinational organization with a complex matrix structure and a focus on strategic, customer-driven marketing.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on dealer marketing and engagement within the oil and gas industry
  • Compared to other marketing roles, this position requires a strong understanding of the dealer network and customer service needs
  • Career progression may involve moving into more senior marketing roles or transitioning into other areas of the business, such as sales or business development

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on dealer engagement and strategic planning within the oil and gas industry.

πŸ“ Sample Projects

  • Developing and executing a dealer engagement campaign to improve customer satisfaction and loyalty
  • Collaborating with internal teams to create targeted marketing materials and content for dealers
  • Analyzing dealer performance metrics and identifying opportunities for improvement

ASSUMPTION: These sample projects reflect the strategic, customer-driven nature of the Dealer Marketing Manager role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does this role collaborate with other teams and stakeholders within the organization?
  • What are the most significant challenges facing the dealer network, and how can this role address them?
  • What opportunities are there for professional growth and development within this role and the organization?
  • How does bp support work-life balance for employees working in a hybrid arrangement?

ASSUMPTION: These questions will help candidates better understand the role's expectations, challenges, and opportunities for growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing, partner management, or sales enablement experience
  • Prepare for behavioral interview questions focused on problem-solving, adaptability, and strategic planning
  • Follow up with the hiring manager or recruiter within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.